In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.




Don’t forget to help us grow by subscribing and liking on YouTube!

﻿

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:




(00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You




(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns




(01:31) Google's AI tools for generating image variations and improving ad performance




(02:00) The shift from manual optimization to letting machines learn




(03:22) Google's focus on unique images and headlines




(04:02) The importance of standing out and avoiding duplication




(04:55) The incentives of Google and Meta to improve AI features




(05:25) The need to embrace AI for future marketing success




(05:40) Meta's image expansion and text variations




(05:41) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:





Performance Max


Advantage Plus






Leave Some Feedback:





What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.






Connect with Us: 







Single Grain << Eric’s ad agency




NP Digital << Neil’s ad agency




X @neilpatel


X @ericosiu

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!﻿Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li> </li>
<li> </li>
<li>
(00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You</li>
<li> </li>
<li> </li>
<li>
(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns</li>
<li> </li>
<li> </li>
<li>
(01:31) Google's AI tools for generating image variations and improving ad performance</li>
<li> </li>
<li> </li>
<li>
(02:00) The shift from manual optimization to letting machines learn</li>
<li> </li>
<li> </li>
<li>
(03:22) Google's focus on unique images and headlines</li>
<li> </li>
<li> </li>
<li>
(04:02) The importance of standing out and avoiding duplication</li>
<li> </li>
<li> </li>
<li>
(04:55) The incentives of Google and Meta to improve AI features</li>
<li> </li>
<li> </li>
<li>
(05:25) The need to embrace AI for future marketing success</li>
<li> </li>
<li> </li>
<li>
(05:40) Meta's image expansion and text variations</li>
<li> </li>
<li> </li>
<li>
(05:41) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
<li> </li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li> </li>
<li><a href="https://support.google.com/google-ads/answer/10724817?hl=en">Performance Max</a></li>
<li> </li>
<li><a href="https://www.facebook.com/business/help/397103717129942?id=1913105122334058&amp;content_id=u9H5kq9y8NWo7EN&amp;ref=sem_smb&amp;utm_term=dsa-1722060751328&amp;gclid=CjwKCAiAg9urBhB_EiwAgw88mRnk6FE-a2TiUZcjI6AP8tygCThk-fZqV7RuehS4YTUmhI_02rV5wBoCoA4QAvD_BwE">Advantage Plus</a></li>
<li> </li>
</ul> Leave Some Feedback: <ul>
<li> </li>
<li>What should we talk about next? Please let us know in the comments below</li>
<li> </li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
<li> </li>
</ul> Connect with Us:  <ul>
<li> </li>
<li> </li>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li> </li>
<li> </li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li> </li>
<li> </li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
<li> </li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

How Google and Meta Are Using AI To Make Ads Easier For You

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/58cf1b18-8758-450e-8a7b-b0d900e03fa5/transcript

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