Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.
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Hey guys, Eric su here, So the following is a clip from the Leveling Up Founders a Mastermind that happened in Beverly Hills. And you're gonna hear from some amazing founder, some amazing marketers and investors. And this was a private event that happened. So again you'll get a preview of it. If you want to learn more, you can go to lovellyp dot comp slash founders. Once again, lovelyop dot com slash founders And without further Ado enjoyed the clip.
All right, I am gonna move on to everybody's favorite part ai AI. Something I love is this tool called opis. Does anybody has anyone ever used Opus before? Okay, razor and if you've never heard of Opus, awesome. This works in two ways. I was over there in the podcast long form discussion. This tool will be a life saver people long form video that's over an hour and you're trying to chop up a bunch of clips so you can make on social you can upload a clip that's an hour long. This tool will spend ten minutes and just give you fifteen clips that you can easily use for vertical videos and what it can do is. It'll give you captions, emojis, and they'll give you a score on basin what it thinks will go viral. And it's just really easy to use. And if you don't make long form content, that's okay too. You can upload something at sixty seconds and it'll just edit. Oh, it'll just give captions, emojis and make it optimize for vertical video. It's really cheap to use too. I use it a lot. So here's I don't have any videos that work, but basically, just upload, adds the emojis, you play the video, and it can also transcribe in different languages too, so you're not just limited to English. So let's say you want to go to Spanish, French, whatever. It does that, but you should edit. That's what I'll say. Not everything is accurate, but it does save time. This is cool. I know everybody knows about photoshop. Let's say you have a vertical video you're trying to advertise on YouTube. You can't just upload that because it looks awkward, right, because YouTube is horizontal. Well, with the new A and how that works photoshop, you can expand your vertical video to a horizontal Typically what you have to do is you have to re record this in horizontal format, but now you just upload, you type and monitor kitchen. It's similar to mid Journey. You can filter through different types of looks for the video and disclaimer is again not everything will look great at first, so you may have to do some polishing, but basically the video won't play. But look from left to how clear the image is and it's not real. We record in a vertical format. But this is really a lot for our team to expand, to do, like way more with less capital because it's just AI. Yeah, it's just photoshop exactly. So that's just food for thought there. And then we got eleven Labs voiceover. Does anyone use eleven Labs before? Okay, if you haven't, highly recommon and this something cool for you guys to know is voice cloning. They do have default voices. But let's say you want to make your video again in Spanish, but this time it's a voiceover for a product and you want to sound native. So if you're trying to voice clone, a big tip is upload some HD equality audio clips of how you want that voice to sound, and if there are words that are hard to pronounce in that language. Make sure you say it so that when you write the words for your product, like whatever it may be called, it's pronounced correctly. You can overlay it pretty easily. So what my team does is in the past, we would have to hire somebody. Let's say we need a French voiceover, we have to hire somebody they have to say the voice. But now since we've cloned the voice and we know what we like, it's just like an easy You can't see the black one, but this video was in French and if you were to watch it, you wouldn't think it was the AI. But that's because we cloned it and that can be easily done. And again tools super cheap. This is a bit long, but what I like to do is I use Google. Bar Chechipt does it too. But what I like about Google is it's quick, simple, and it gives photos. So what I was doing is I was preparing a storyboard for a two minute documentary just because, and the prompt was I said, you are a creative producer that is in charge of coming up with the narration and scripts of Tom for Tom Brady. This product will be this project will be for two minutes. Can you come up with the storyboard about Tom Brady and include key milestones and how he was able to become one of the most famous NFLQB of all time, share his underdog story. How each scene should look like I have at the bottom left, because if you're doing prompts, you have to be very specific. If you type something like hey, make this, obviously it's not going to know what you're saying. So the first time I entered, I didn't at any photos, but you can see the right side of it. Gave me the scene title, the voice of the narrator in the image, but that wasn't what I want on it. So to fix that, I said, Google, can you please include photos of Tom Brady in the story we're and explain it expand on the narration And it did. But the problem was it literally left me with four scenes. So that's not enough for a two minute documentary that I'm trying to make. Again, this is for fun, for creative thinking. So I had to ask it to correct itself and say, can you make this into a ten scene story? And it did. It just pulled images up and within a minute it's thorough too. It's thorough like this, but I have ten of this from top to bottom. So now if I'm making a documentary on Tom Brady, I have everything written, scriptwriting everything. Again, you should audit everything, but I have a strong starting point. So when it comes to like ad creative, it's kind of you can do a lot with this, like storyboarding your scripts. Oh, research for you. It's pretty fun. And a tool or like a newsletter that I read a lots to run down AI. I check it Twitter every single day I'm on his site. He's always featuring the best tools. There's hundreds of tools now, and my best advice is try to find the tool that optimizes your workflow. I know it can be overwhelming when you hear everyone say let's try jet GPT, but it's like how does it work for you? And that's important to figure out. And the only way you can learn is you sign up, go join these newsletters, read about it and whatever you're trying to build, and your KPI measure that and see does this help your business make more revenue or save you time. If the answer is yes, awesome, You're integrating AI workflow into how it works for your company. And again, just basic prompt stuff. What I like about chat GPT four point zero is I think it's stronger than the other ones based on my personal experience. When I work with creators, I always have film action and script. Film action basically tells the creator how they should record, because if you're making a creative, you can't just be like, hey, go make something. You need to have a clear image of what you want and how they should hold their phone and what they should say. But the prompt that I put in chat GPT knows that's what I want. So if I'm like, hey, make me an AD for my shoes, it will be optimized for the format that I want, and then the end is just great. Things take time. Everyone's always hey, can you make this creative and it will just work. I'm like, no, that's not how ads work. It's you gotta experiment. You gotta test all possible angles. You gotta see the CPA, you got to measure your data. There's so many things to look at. But if you get the fundamentals correct, then over time, like you're going to see better results.