In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies. 
[02:41] How companies are increasingly trying to establish and leverage their own channels.
[05:03] Why do we expect to see a proliferation of content?
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable? 
Marketing School Episode 2399: The App Tracking Transparency Recession
Entrepreneurs on Fire Podcast
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 	



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: How Digital Advertising Will Change in 2023 &amp; Beyond.</li>
<li>
[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.</li>
<li>
[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies. </li>
<li>
[02:41] How companies are increasingly trying to establish and leverage their own channels.</li>
<li>
[05:03] Why do we expect to see a proliferation of content?</li>
<li>
[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.</li>
<li>
[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable? </li>
<li>Marketing School Episode 2399: The App Tracking Transparency Recession</li>
<li><a href="https://podcasts.apple.com/us/podcast/entrepreneurs-on-fire/id564001633">Entrepreneurs on Fire Podcast</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us: 	 <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency
</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency
</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> 
</li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
<li> </li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Neil and Eric talk about how digital advertising will change in 2023 and beyond.

How Digital Advertising Will Change in 2023 & Beyond 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c9032b1d-ef71-4933-bd01-b0d1017a70d1/transcript

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