In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
[00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
[01:10] The tactics people have used in the past won’t work now.
[01:20] A new tactic is to create tools.
[01:32] If you give away a free tool, traffic will increase.
[01:53] Tools have a cheaper cost per acquisition.
[02:20] It’s called product-led growth.
[02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
[03:00] They lock people out from certain features, which is a great tactic.
[03:20] Get creative. Use design and development as well.
[03:58] Check out ProfitWell.
[04:10] They will show you what the cost per customer is or should be.
[04:33] That’s all for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
</li> <li>[00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.</li> <li>[01:10] The tactics people have used in the past won’t work now.</li> <li>[01:20] A new tactic is to create tools.</li> <li>[01:32] If you give away a free tool, traffic will increase.</li> <li>[01:53] Tools have a cheaper cost per acquisition.</li> <li>[02:20] It’s called product-led growth.</li> <li>[02:21] <a href="https://www.hubspot.com/">Hubspot</a> used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.</li> <li>[03:00] They lock people out from certain features, which is a great tactic.</li> <li>[03:20] Get creative. Use design and development as well.</li> <li>[03:58] Check out <a href="https://www.profitwell.com/">ProfitWell</a>.</li> <li>[04:10] They will show you what the cost per customer is or should be.</li> <li>[04:33] That’s all for today!</li> <li>[04:38] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30...

How Developers Drive More Traffic Than Marketers | Ep. #827

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