In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
• [00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
• [01:10] The tactics people have used in the past won’t work now.
• [01:20] A new tactic is to create tools.
• [01:32] If you give away a free tool, traffic will increase.
• [01:53] Tools have a cheaper cost per acquisition.
• [02:20] It’s called product-led growth.
• [02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
• [03:00] They lock people out from certain features, which is a great tactic.
• [03:20] Get creative. Use design and development as well.
• [03:58] Check out ProfitWell.
• [04:10] They will show you what the cost per customer is or should be.
• [04:33] That’s all for today!
• [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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