Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how click funnels build their way to one hundred million dollars ARR or annual recurring revenue. But first, before we jump into it, I'm going to talk about what click funnels actually is. So click funnels is a we can call it a SaaS product softare as a service product. You pay monthly subscriptions. I think it starts at ninety five dollars or so, and then from there you are able to build landing pages. You're built, You're able to build one clickup sells. They just have a bunch of different options you can actually you know, I think they have an email service provider actually built into it as well. Where there are kind of pitch is that you can build everything you need. You can fire your web designers, what developers, everything, and just have this this kind of we can call it a bundle too. You can have everything built in one spot, or you can call it a not a workplace. I'm struggling to come up with the word right now. But you have it all in one okay. And their competitors are you have lead pages, which is funded I think about twenty seven million bucks or probably by now in fusion Soft, I think was one twenty seven or so. Yeah, those are their two direct competitors. And he's very Russell Brunson, the CEO, has very kind of public about saying these guys were are two targets. Now they're kind of in the rearview mirror. But it's just helpful to give you that context around click funnels. And they built up to one hundred million dollars AR and your recurrent revenue again, I think it's over a four year, three four year span and they didn't raise any venture financing at all. Where'd you get one hundred million number from? He says it all the time. Oh, good for him? Yeah, I met him in person. He's really smart. And the only reason I was asking Eric was the last time I heard the numbers was on Nathan Latka's podcast, and I think they were at sixty. But that's tew years ago. I think that was December. No, No, he says it all the time. No, one hundred million, I don't know. Good for them, and I believe it. And the reason I believe it is the product is sticky. Once you set up a funnel, it ends up working that. The one thing that they did super super well, they actually did many things super well, is they created a product that has real usage, Like if you stop using it, you make less money. You use it and you do it right, you make more money. And not only does he sell the product, but he also sells training that goes along with it. In many cases, he gives a training way for free to ensure that you're using the product right because they know that, hey, if you get in there and use it right for the upsells and the down cells, you won't just stick around for a year or two or a few months, You'll stick around and be a lifelong customer. Yeah. So interestingly enough, I'm not sure if we mentioned this on this podcast, but a couple of weeks ago, I was out of dinner and I was talking to this guy and when we started, you know, talking about marketing, and all of a sudden, we started talking about funnels, and then like, we just kept talking more and more, and then this guy, like, I was like, so we introduced each other finally, So what's your name. He's like, oh, my name's you know, my name is so and so. And he's like, oh, yeah, I'm one of the co founders of click Funnels. I was like, oh, okay, that's why we're talking about funnels. And then we just started talking more more. He's like, well, you know the one thing that really worked out for us, because Russell is such a good salesman, is they bundled everything. So we talked about bundling a couple episodes ago, he's just like dude. Like if you watch, if you google Grant cardon Russell Brunts and ten X, you are going to see Russell Brunton cell on stage just for an hour and a half the presentation and he closed three million dollars of click funnels. The bundle basically caused a buying frenzy and got everyone to start buying right. My point is the way that bundle was set up was, Okay, look, we're gonna to Neil's point, we're gonna eliminate everything. We're gonna put all in one and then we're gonna help you make more money. You take it away, you know, it's all gone. But we're gonna teach you how to build funnels. We're gonna give you funnel scripts, we're gonna we're gonna show you how to get more traffic as well. We're gonna give you this. We're gonna give you that that. We're gonna give you enterprise version of click funnels. We're gonna give you that. We're gonna give you that. So all this stuff, all this value, and by the way, we're gonna give you click funnels for free for an entire year. I'm gonna give you all this other stuff right. Basically, it became such a no brainer that to pay three thousand dollars for all that seem like, look, there's like a thirty day money back guarantee too or something. You would be almost foolish to not take that deal. And when I spoke to the guy Dylan, he was just like, yeah, man, everything was all because of the bundle. It's all about bundling all. What Russell Brunson does was is he might have the same kind of general funnel, but he'll switch up the bundling at the top from time to time just to keep the offer fresh. The other thing that they do is a ton of webinars. It's a great strategy. They'll throw on a webinar, they'll educate for thirty forty minutes, then they get into pitch on click funnels and then they give you again, as Eric mentioned, a bundle and with the discount on why you should buy click funnels, and then of course it renews assuming you keep using it. What's cool is now, did they create the webinar and then drive Facebook ads. They also started doing things where they reach out to everyone in their space and try to get them to promote click funnels and give them a commission. Right, they're using affiliate marketing to grow as well. So they're doing ads, they're doing content marketing, and they're doing something that a lot of people know about but they neglect, which is affiliate marketing. Everyone looks at affiliates as like spammy and scammy, and sure a law are, but there's a lot of legitimate ones out there. It's just another word for like a business partnership or business development deal. Yeah, Neil, I think their affiliate deal did they give forty percent commission? I have no idea it's like forty or fifty percent. It's something drastic. It's that's the thing, like they stand out from the rest out there. They're very generous with their commissions, and that's what's going to cause you to stand out. You know, giving a no brainer deal which is a bundle, and also really taking care of your affiliates or your performance marketers. That's how you stand out from the rest. It's not only that your product's really good, your offer is really good, and also you're treating your affiliates really well, so a win win win across the board. And that's how they got to one hundred million dollars. Arr. Yeah. And the other thing that they've done extremely well is they keep doing little marketing experiments and we get to that in a few episodes from now. And here's the example of one experiment that I learned from Russell Brunson. Again, I believe they've done an amazing job, not just on the marketing but the product as well. Love the guys to death. Is when you check out, they have like a little checkout bump where it just has a tickbox being like for this X one time fee, you get AB and C included and it's marked off like seventy eighty percent. It just causes a lot more people to take that upsell. There's no real costs. You don't have to go into you know, like crazy in depth review or video or pitch just to get people to take it. Like it's like a two sentence offering, and it's so cheap and so affordable for what you're getting. Everyone's like, okay, sounds good. It doesn't decrease conversions, they're getting more revenue per user. That's something that I learned from Russell that all of you guys should consider implementing within your checkout pages. And if you haven't checkout clickpunnels as well. Yeah, and Neil and I have talked about this is probably the last time we talked about was maybe six to twelve months ago. But if go at marketing in your car dot com, you're get to see that. Look, Russell's always coming up with different offers and this offer was just around the MP three stick. And this is where basically I'm not going to go too much into it, but he was driving Facebook traffic getting a fifteen dollars CPA or cost per acquisition, and he was actually making thirty two dollars on that. And that was just on the front end without people buying, you know, in the back end of his email list, which is where he really makes his money with you know, his twenty five thousand dollars Mastermind and all these different things. So he's being really creative. I mean, he's a guy to certainly follow check him out. You know, we respect his his marketing. And think of it this way. This one company that doesn't really have salespeople, that just relies on web. They outmarketed the infusion softs of the world, the other companies out there, and just think about it. I mean, what in fusion soft, you probably have a better idea than I do. But when you raise one twenty seven, I mean you you have to grow into evaluation of we're talking five six hundred million at least, no, because you're raising the money and conscious so every time you're getting diluted. So what what do you think infusion soft is valued at? Now? It depends what the the last round was, So let's look it up. Infusion soft crunch s base. I can tell you I give you a rough day if I had pitchbook access. I have an account, but I don't have the log in with me here. So their series D is fifty five million. You can assume that people you lose typically twenty to thirty percent per round, so their valuation is somewhere around two hundred million dollars two hundred million. I think they're actually transparent about the revenue they were doing. Yeah, but it's also growth and profitability as well, right, So if you have a ton of revenue and you don't have crazy growth, then you don't have a ton of profitability. You're not what's my point? That's why point like having to grow into that. When you raise that much money, you have to you have, you have investors and evaluation that you need to meet up to a lot more pressure goes on you and that can kind of screw up how you decide to move in terms of sales and your your marketing trajectory. So anyway, that is it for today. And by the way, before we go, Neil and I are actually talking about bundling cool tools together. You know, some of our favorite marketing tools, not just ours, but other companies. If you can reach out to me, just tweet at me at ERICOSU, so E, r I, c O's and Orange S's and trigger I you just saying yes, I would love a bundle. As a different offer, we're thinking about giving a new offer to you guys, just to take care of you guys a little more. And before you go, our current offer right now is check out our marketing goodies at single grain dot com slash giveaway to grow your business and we'll see tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how click funnels build their way to one hundred million dollars ARR or annual recurring revenue. But first, before we jump into it, I'm going to talk about what click funnels actually is. So click funnels is a we can call it a SaaS product softare as a service product. You pay monthly subscriptions. I think it starts at ninety five dollars or so, and then from there you are able to build landing pages. You're built, You're able to build one clickup sells. They just have a bunch of different options you can actually you know, I think they have an email service provider actually built into it as well. Where there are kind of pitch is that you can build everything you need. You can fire your web designers, what developers, everything, and just have this this kind of we can call it a bundle too. You can have everything built in one spot, or you can call it a not a workplace. I'm struggling to come up with the word right now. But you have it all in one okay. And their competitors are you have lead pages, which is funded I think about twenty seven million bucks or probably by now in fusion Soft, I think was one twenty seven or so. Yeah, those are their two direct competitors. And he's very Russell Brunson, the CEO, has very kind of public about saying these guys were are two targets. Now they're kind of in the rearview mirror. But it's just helpful to give you that context around click funnels. And they built up to one hundred million dollars AR and your recurrent revenue again, I think it's over a four year, three four year span and they didn't raise any venture financing at all. Where'd you get one hundred million number from? He says it all the time. Oh, good for him? Yeah, I met him in person. He's really smart. And the only reason I was asking Eric was the last time I heard the numbers was on Nathan Latka's podcast, and I think they were at sixty. But that's tew years ago. I think that was December. No, No, he says it all the time. No, one hundred million, I don't know. Good for them, and I believe it. And the reason I believe it is the product is sticky. Once you set up a funnel, it ends up working that. The one thing that they did super super well, they actually did many things super well, is they created a product that has real usage, Like if you stop using it, you make less money. You use it and you do it right, you make more money. And not only does he sell the product, but he also sells training that goes along with it. In many cases, he gives a training way for free to ensure that you're using the product right because they know that, hey, if you get in there and use it right for the upsells and the down cells, you won't just stick around for a year or two or a few months, You'll stick around and be a lifelong customer. Yeah. So interestingly enough, I'm not sure if we mentioned this on this podcast, but a couple of weeks ago, I was out of dinner and I was talking to this guy and when we started, you know, talking about marketing, and all of a sudden, we started talking about funnels, and then like, we just kept talking more and more, and then this guy, like, I was like, so we introduced each other finally, So what's your name. He's like, oh, my name's you know, my name is so and so. And he's like, oh, yeah, I'm one of the co founders of click Funnels. I was like, oh, okay, that's why we're talking about funnels. And then we just started talking more more. He's like, well, you know the one thing that really worked out for us, because Russell is such a good salesman, is they bundled everything. So we talked about bundling a couple episodes ago, he's just like dude. Like if you watch, if you google Grant cardon Russell Brunts and ten X, you are going to see Russell Brunton cell on stage just for an hour and a half the presentation and he closed three million dollars of click funnels. The bundle basically caused a buying frenzy and got everyone to start buying right. My point is the way that bundle was set up was, Okay, look, we're gonna to Neil's point, we're gonna eliminate everything. We're gonna put all in one and then we're gonna help you make more money. You take it away, you know, it's all gone. But we're gonna teach you how to build funnels. We're gonna give you funnel scripts, we're gonna we're gonna show you how to get more traffic as well. We're gonna give you this. We're gonna give you that that. We're gonna give you enterprise version of click funnels. We're gonna give you that. We're gonna give you that. So all this stuff, all this value, and by the way, we're gonna give you click funnels for free for an entire year. I'm gonna give you all this other stuff right. Basically, it became such a no brainer that to pay three thousand dollars for all that seem like, look, there's like a thirty day money back guarantee too or something. You would be almost foolish to not take that deal. And when I spoke to the guy Dylan, he was just like, yeah, man, everything was all because of the bundle. It's all about bundling all. What Russell Brunson does was is he might have the same kind of general funnel, but he'll switch up the bundling at the top from time to time just to keep the offer fresh. The other thing that they do is a ton of webinars. It's a great strategy. They'll throw on a webinar, they'll educate for thirty forty minutes, then they get into pitch on click funnels and then they give you again, as Eric mentioned, a bundle and with the discount on why you should buy click funnels, and then of course it renews assuming you keep using it. What's cool is now, did they create the webinar and then drive Facebook ads. They also started doing things where they reach out to everyone in their space and try to get them to promote click funnels and give them a commission. Right, they're using affiliate marketing to grow as well. So they're doing ads, they're doing content marketing, and they're doing something that a lot of people know about but they neglect, which is affiliate marketing. Everyone looks at affiliates as like spammy and scammy, and sure a law are, but there's a lot of legitimate ones out there. It's just another word for like a business partnership or business development deal. Yeah, Neil, I think their affiliate deal did they give forty percent commission? I have no idea it's like forty or fifty percent. It's something drastic. It's that's the thing, like they stand out from the rest out there. They're very generous with their commissions, and that's what's going to cause you to stand out. You know, giving a no brainer deal which is a bundle, and also really taking care of your affiliates or your performance marketers. That's how you stand out from the rest. It's not only that your product's really good, your offer is really good, and also you're treating your affiliates really well, so a win win win across the board. And that's how they got to one hundred million dollars. Arr. Yeah. And the other thing that they've done extremely well is they keep doing little marketing experiments and we get to that in a few episodes from now. And here's the example of one experiment that I learned from Russell Brunson. Again, I believe they've done an amazing job, not just on the marketing but the product as well. Love the guys to death. Is when you check out, they have like a little checkout bump where it just has a tickbox being like for this X one time fee, you get AB and C included and it's marked off like seventy eighty percent. It just causes a lot more people to take that upsell. There's no real costs. You don't have to go into you know, like crazy in depth review or video or pitch just to get people to take it. Like it's like a two sentence offering, and it's so cheap and so affordable for what you're getting. Everyone's like, okay, sounds good. It doesn't decrease conversions, they're getting more revenue per user. That's something that I learned from Russell that all of you guys should consider implementing within your checkout pages. And if you haven't checkout clickpunnels as well. Yeah, and Neil and I have talked about this is probably the last time we talked about was maybe six to twelve months ago. But if go at marketing in your car dot com, you're get to see that. Look, Russell's always coming up with different offers and this offer was just around the MP three stick. And this is where basically I'm not going to go too much into it, but he was driving Facebook traffic getting a fifteen dollars CPA or cost per acquisition, and he was actually making thirty two dollars on that. And that was just on the front end without people buying, you know, in the back end of his email list, which is where he really makes his money with you know, his twenty five thousand dollars Mastermind and all these different things. So he's being really creative. I mean, he's a guy to certainly follow check him out. You know, we respect his his marketing. And think of it this way. This one company that doesn't really have salespeople, that just relies on web. They outmarketed the infusion softs of the world, the other companies out there, and just think about it. I mean, what in fusion soft, you probably have a better idea than I do. But when you raise one twenty seven, I mean you you have to grow into evaluation of we're talking five six hundred million at least, no, because you're raising the money and conscious so every time you're getting diluted. So what what do you think infusion soft is valued at? Now? It depends what the the last round was, So let's look it up. Infusion soft crunch s base. I can tell you I give you a rough day if I had pitchbook access. I have an account, but I don't have the log in with me here. So their series D is fifty five million. You can assume that people you lose typically twenty to thirty percent per round, so their valuation is somewhere around two hundred million dollars two hundred million. I think they're actually transparent about the revenue they were doing. Yeah, but it's also growth and profitability as well, right, So if you have a ton of revenue and you don't have crazy growth, then you don't have a ton of profitability. You're not what's my point? That's why point like having to grow into that. When you raise that much money, you have to you have, you have investors and evaluation that you need to meet up to a lot more pressure goes on you and that can kind of screw up how you decide to move in terms of sales and your your marketing trajectory. So anyway, that is it for today. And by the way, before we go, Neil and I are actually talking about bundling cool tools together. You know, some of our favorite marketing tools, not just ours, but other companies. If you can reach out to me, just tweet at me at ERICOSU, so E, r I, c O's and Orange S's and trigger I you just saying yes, I would love a bundle. As a different offer, we're thinking about giving a new offer to you guys, just to take care of you guys a little more. And before you go, our current offer right now is check out our marketing goodies at single grain dot com slash giveaway to grow your business and we'll see tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School