In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.
[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. 
[01:24] The biggest problem with how businesses use analytics.
[02:43] Thoughts on GA4 versus the previous version of Google Analytics.
[03:41] Neil recommends what companies should do with their data.
[04:10] The value of having an experimentation framework. 
[04:40] Incentivizing staff to make improvements based on data.
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Bard 
Magellan AI
Google Analytics
“DataStu” [01:28]
Tableau
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: how businesses can use data to improve their marketing campaigns.</li>
<li>
[00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions. </li>
<li>
[01:24] The biggest problem with how businesses use analytics.</li>
<li>
[02:43] Thoughts on GA4 versus the previous version of Google Analytics.</li>
<li>
[03:41] Neil recommends what companies should do with their data.</li>
<li>
[04:10] The value of having an experimentation framework. </li>
<li>
[04:40] Incentivizing staff to make improvements based on data.</li>
<li>
[05:48] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="https://bard.google.com/">Bard </a></li>
<li>
<a href="https://www.magellan.ai/">Magellan AI</a> </li>
<li>
<a href="https://analytics.google.com/">Google Analytics</a> </li>
<li>“DataStu” [01:28]</li>
<li><a href="https://www.tableau.com/">Tableau</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Tune in to find out how you can use data to improve your marketing campaigns

How Can Businesses Use Data to Improve Their Marketing Campaigns

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2fe6c970-b7e2-4847-adbd-b0d10172a14e/transcript

Advertisement