In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Unconventional Ways to Improve Sleep and Health
(06:17) Temperature Management and Relaxation Techniques
(11:09) The Future of Sleep and Health: Data and AI
(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
(25:02) The Power of Word of Mouth and Building Trust
(30:02) The Future of Sleep Technology: Advanced Features and Personalization
(39:09) Living and Working Together
(41:17) Setting Boundaries for Work-Life Balance
(45:20) Inflection Points in Building a Hardware Business
(51:56) Creating a Written Culture and Data-Driven Decision-Making
(55:31) The Value of Board Meetings
(58:37) Breaking the Rigidity of Fixed Meetings
(01:03:01) Hiring for Greatness
(01:08:00) The Intensity of Startup Life
(01:12:14) A/B Testing Work Environments
(01:17:12) Religion as a Marketing Strategy



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Unconventional Ways to Improve Sleep and Health</li>
<li aria-level="1">(06:17) Temperature Management and Relaxation Techniques</li>
<li aria-level="1">(11:09) The Future of Sleep and Health: Data and AI</li>
<li aria-level="1">(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships</li>
<li aria-level="1">(25:02) The Power of Word of Mouth and Building Trust</li>
<li aria-level="1">(30:02) The Future of Sleep Technology: Advanced Features and Personalization</li>
<li aria-level="1">(39:09) Living and Working Together</li>
<li aria-level="1">(41:17) Setting Boundaries for Work-Life Balance</li>
<li aria-level="1">(45:20) Inflection Points in Building a Hardware Business</li>
<li aria-level="1">(51:56) Creating a Written Culture and Data-Driven Decision-Making</li>
<li aria-level="1">(55:31) The Value of Board Meetings</li>
<li aria-level="1">(58:37) Breaking the Rigidity of Fixed Meetings</li>
<li aria-level="1">(01:03:01) Hiring for Greatness</li>
<li aria-level="1">(01:08:00) The Intensity of Startup Life</li>
<li aria-level="1">(01:12:14) A/B Testing Work Environments</li>
<li aria-level="1">(01:17:12) Religion as a Marketing Strategy</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/249c3dde-a0d6-4387-af0d-b17100d3f008/transcript

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