In episode #701, Eric and Neil discuss what happens when you buy links. Tune in to hear why this isn’t the best practice.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here's What Happens When You Buy Links
• [00:35] When Eric was first doing SEO, he would peruse black hat forums.
• [00:47] Wicked Fire has a lot of offers for paid tools.
• [01:01] Eric would buy links for sites and his sites would shoot up in the rankings.
• [01:15] He was using cheap content brokers and they would blast a bunch of links, his rankings would increase, but then go back down after a couple days.
• [01:45] Neil tried this with sponsoring an online poker contest.
• [02:05] Sometimes these things work, but more often than not: you get burned.
• [02:27] It’s cheaper and smarter to build your own site with quality content.
• [02:41] Your rankings will maintain when you build your own site.
• [03:26] Always play the long game.
• [03:40] Build an audience.
• [03:50] Investors are burned from buying high-ranking SEO sites.
• [04:00] Sites that are built just to get to the top never last.
• [04:54] Don’t waste your time buying links.
• [05:02] That’s it for today!
• [05:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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