Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about Google's new experience algorithm. So with Google's new Experience algorithm, there's E Expertise, authority, and trust stands for E and Google added another E, so it's now experience, Expertise, authority, and trust. And it's kind of cool to think about, right, because when you read content, yeah, someone can say they're expert and they have authority and they built up trust. And I know Google says trust is the big one that people need to focus on, and Eric and I have that, but a lot of people also have that. And even if you've been in a space for a few years versus someone who's been in there for twenty, a lot of people regurgitate the same content. What really makes content amazing is people tying in their own experiences, their personal stories the data. A great example of this is if I'm a marketer and I've been doing this for twenty years, and I've expanded our marketing from a global perspective, where you have our blog in Portuguese, we're in India, we're in Australia, We're in Germany, We're in the UK, we're in Canada, We're about to add in Singapore, and we're adding in more and more countries. Like sharing the experiences I learned, the wounds, what worked, what didn't wear, the successes, the failures. That makes content amazing and awesome, and that's hard for an AI tour anyone else to replicate. That's the kind of stuff people want to read. And even if you're not a marketer. But let's say you're the company and you hired my agency NP Digital to help you expand globally, you could talk about what it's like on the business end to try to expand globally, what happens when you get more traffic, and how you have to adjust your business, and everything you learned and the mistakes you made, and what people should avoid in the future and what they should do. But experience is what makes content amazing. And I think it's a great thing that Google is doing because that's what people crave. No one cares for this generic stuff. They want the stuff that showcases unique experiences because that's what makes content unique, fresh and interesting. Yeah, so I'll start at a high level here. Still the two most important factors. I don't know, Google's like, oh, we're deprecating the value of links. Don't think it's happening this year. The two most important factors content and links, right, And so what Neil's saying, the experience piece sharing data. That's all important because if you don't have the experience piece, you don't have the data piece. It's hardest down out because all the serfs are starting to look the same. Now. People are just skyscraping each other, yes for better or worse. And then they're just like, let me just google the top ten results for this cure that I want to rank for and see what everyone else is doing, and just make sure I include that stuff into my page. In other words, everyone one else is looking like me too. Do you remember where's Waldough? Like when we were kids, where Waldo stands out He's supposed to be really unique in the crowd, But now everyone looks like a Waldough in which they all blend in and they look the same. That's what content marketing. Looks like everyone's creating the same content. Yep, So I'll share it experience. Hah. Like early in my career, I obsessed over all the little things, right, and so I was like, maybe I should be like that lawyer to SEO, lawyer that reviews all the patents, right, incredible, he was awesome. I didn't. I think he passed away unfortunately. Yeah, yeah, God bless him. Yeah, but he was really good at that. He really understood it. But I thought, like, I think I might need to understand patents. I think I might need understand every algorithm update all these things and what ends up happening. And I'm going to share this for those of even that are watching. Subscribe. If you aren't watching, subscribe to us on the YouTube channel. So this meme over here. Okay, So you have on the left side trash content and spam links. Okay, you have this person, and then in the middle you have this is me in my early twenties where I obsessed over like topical authority, Google rank, brain, semantic content ratio, patents, right, and what really matters? I mean, you look at this guy on the right over here, good content and high quality links. What this Meme is really saying is that as long as you just focus on good content and high quality links, ideally, you're gonna get good results. Right. Usually this means like, on both sides, you're gonna get good results. And so I guess this is implying that the spammers get good results too. But the people that don't get the best results are the people that obsess over the smallest things over here. Right. So I'm not saying I disagree with what Neils saying. I'm saying that the experience in data pieces matter because that contributes directly to the quality of your content. But like, overall, I want you to think at a higher level, don't obsess over all these small things, because what really matters is just be like, you know this guy over here. Ideally, maybe not this guy, because I've tried being this guy over here, but I believe this stuff still kind of works. But just be this guy. Yeah. And look, Google wouldn't be adjusting their algorithm for a way to make it so it's like, oh, it's harder for marketers to rank. They don't care about that. Well, Google cares about what their algorithm is when people perform a search. Can we give them what they're looking for right away. That's their metric to know that their algorithm is doing a good job or a poor job. And that's all that matter is because if they're giving you what you're looking for right away, you're going to keep coming back to Google, keep using it, and event you're going to click on some ads and they're gonna make money. It's not about Hey, let me focus on this algorithm change and marketers need to understand it. It's more so they focus on what people like. So the changes that they're making in their algorithm is based on what is going to delight people the most. And people want content that has those personal experiences that makes it amazing. So if you can showcase experience within your content, then more people are going to read it, share it, link to it, talk about it, and you're going to rank much much better overall. All right, So that is it for today. Please don't forget to rate, review, and subscribe to this pod. It helps us grow and let us know what you think about the longer format. We're trying to continue to level up the quality here and we will catch later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about Google's new experience algorithm. So with Google's new Experience algorithm, there's E Expertise, authority, and trust stands for E and Google added another E, so it's now experience, Expertise, authority, and trust. And it's kind of cool to think about, right, because when you read content, yeah, someone can say they're expert and they have authority and they built up trust. And I know Google says trust is the big one that people need to focus on, and Eric and I have that, but a lot of people also have that. And even if you've been in a space for a few years versus someone who's been in there for twenty, a lot of people regurgitate the same content. What really makes content amazing is people tying in their own experiences, their personal stories the data. A great example of this is if I'm a marketer and I've been doing this for twenty years, and I've expanded our marketing from a global perspective, where you have our blog in Portuguese, we're in India, we're in Australia, We're in Germany, We're in the UK, we're in Canada, We're about to add in Singapore, and we're adding in more and more countries. Like sharing the experiences I learned, the wounds, what worked, what didn't wear, the successes, the failures. That makes content amazing and awesome, and that's hard for an AI tour anyone else to replicate. That's the kind of stuff people want to read. And even if you're not a marketer. But let's say you're the company and you hired my agency NP Digital to help you expand globally, you could talk about what it's like on the business end to try to expand globally, what happens when you get more traffic, and how you have to adjust your business, and everything you learned and the mistakes you made, and what people should avoid in the future and what they should do. But experience is what makes content amazing. And I think it's a great thing that Google is doing because that's what people crave. No one cares for this generic stuff. They want the stuff that showcases unique experiences because that's what makes content unique, fresh and interesting. Yeah, so I'll start at a high level here. Still the two most important factors. I don't know, Google's like, oh, we're deprecating the value of links. Don't think it's happening this year. The two most important factors content and links, right, And so what Neil's saying, the experience piece sharing data. That's all important because if you don't have the experience piece, you don't have the data piece. It's hardest down out because all the serfs are starting to look the same. Now. People are just skyscraping each other, yes for better or worse. And then they're just like, let me just google the top ten results for this cure that I want to rank for and see what everyone else is doing, and just make sure I include that stuff into my page. In other words, everyone one else is looking like me too. Do you remember where's Waldough? Like when we were kids, where Waldo stands out He's supposed to be really unique in the crowd, But now everyone looks like a Waldough in which they all blend in and they look the same. That's what content marketing. Looks like everyone's creating the same content. Yep, So I'll share it experience. Hah. Like early in my career, I obsessed over all the little things, right, and so I was like, maybe I should be like that lawyer to SEO, lawyer that reviews all the patents, right, incredible, he was awesome. I didn't. I think he passed away unfortunately. Yeah, yeah, God bless him. Yeah, but he was really good at that. He really understood it. But I thought, like, I think I might need to understand patents. I think I might need understand every algorithm update all these things and what ends up happening. And I'm going to share this for those of even that are watching. Subscribe. If you aren't watching, subscribe to us on the YouTube channel. So this meme over here. Okay, So you have on the left side trash content and spam links. Okay, you have this person, and then in the middle you have this is me in my early twenties where I obsessed over like topical authority, Google rank, brain, semantic content ratio, patents, right, and what really matters? I mean, you look at this guy on the right over here, good content and high quality links. What this Meme is really saying is that as long as you just focus on good content and high quality links, ideally, you're gonna get good results. Right. Usually this means like, on both sides, you're gonna get good results. And so I guess this is implying that the spammers get good results too. But the people that don't get the best results are the people that obsess over the smallest things over here. Right. So I'm not saying I disagree with what Neils saying. I'm saying that the experience in data pieces matter because that contributes directly to the quality of your content. But like, overall, I want you to think at a higher level, don't obsess over all these small things, because what really matters is just be like, you know this guy over here. Ideally, maybe not this guy, because I've tried being this guy over here, but I believe this stuff still kind of works. But just be this guy. Yeah. And look, Google wouldn't be adjusting their algorithm for a way to make it so it's like, oh, it's harder for marketers to rank. They don't care about that. Well, Google cares about what their algorithm is when people perform a search. Can we give them what they're looking for right away. That's their metric to know that their algorithm is doing a good job or a poor job. And that's all that matter is because if they're giving you what you're looking for right away, you're going to keep coming back to Google, keep using it, and event you're going to click on some ads and they're gonna make money. It's not about Hey, let me focus on this algorithm change and marketers need to understand it. It's more so they focus on what people like. So the changes that they're making in their algorithm is based on what is going to delight people the most. And people want content that has those personal experiences that makes it amazing. So if you can showcase experience within your content, then more people are going to read it, share it, link to it, talk about it, and you're going to rank much much better overall. All right, So that is it for today. Please don't forget to rate, review, and subscribe to this pod. It helps us grow and let us know what you think about the longer format. We're trying to continue to level up the quality here and we will catch later. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed