Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what.

They preach and live what they teach.

They preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue.

All Right, we're back for another reactions video. We've been traveling for a couple weeks, but we're finally back. So we got a lot of topics on the docket today and we're just gonna go. We're gonna go one by one. So first and foremost, let's.

All Right, we're back for another reactions video. We've been traveling for a couple weeks, but we're finally back. So we got a lot of topics on the docket today and we're just gonna go. We're gonna go one by one. So first and foremost, let's.

Start with the Google Marketing Live event.

Start with the Google Marketing Live event.

You go.

You go.

So Google had a marketing Live event before that. I believe the other event was called the IOW event. If you break down both of them, you'll then get a full picture of what's happening with AI search, the tools they're creating.

So Google had a marketing Live event before that. I believe the other event was called the IOW event. If you break down both of them, you'll then get a full picture of what's happening with AI search, the tools they're creating.

Really cool event.

Really cool event.

If you haven't seen it, you can still get recorded videos of it.

If you haven't seen it, you can still get recorded videos of it.

Eric, what are your thoughts on the event and the changes that they're making.

Eric, what are your thoughts on the event and the changes that they're making.

Yeah, so it's a lot of AI being added into ads. Right, So we're gonna we're not gonna read off all the things that we're mentioned, but for example, you can now create campaigns using conversational AI, meaning that you can type. You can basically type into a chat interface and ask it to create some of the assets for you, similar to a lot of Adobe just came out with something earlier this week which we can talk about, but mid journey you can basically do text to text, to video, text to photo and things like that. Maybe text to video is another tool, but conversational AI is basically going to make it a lot easier to create campaigns and you can basically integrate. You know, you can now add that for Performance Max. One of the news campaign experience is going to be enhanced enhanced goal and new brand new goals that will allow you to steer p MAX efforts towards your ideal customers and reading off the summary here, So all that to say is I'll pass it back to Neil in a second. But at the end of the day, they're trying to save you a lot of time. I don't think these are the most ground breaking features. I think we're still in the very first inning of AI here, but it shows that they are really focused on trying to drive a better user experience for advertisers.

Yeah, so it's a lot of AI being added into ads. Right, So we're gonna we're not gonna read off all the things that we're mentioned, but for example, you can now create campaigns using conversational AI, meaning that you can type. You can basically type into a chat interface and ask it to create some of the assets for you, similar to a lot of Adobe just came out with something earlier this week which we can talk about, but mid journey you can basically do text to text, to video, text to photo and things like that. Maybe text to video is another tool, but conversational AI is basically going to make it a lot easier to create campaigns and you can basically integrate. You know, you can now add that for Performance Max. One of the news campaign experience is going to be enhanced enhanced goal and new brand new goals that will allow you to steer p MAX efforts towards your ideal customers and reading off the summary here, So all that to say is I'll pass it back to Neil in a second. But at the end of the day, they're trying to save you a lot of time. I don't think these are the most ground breaking features. I think we're still in the very first inning of AI here, but it shows that they are really focused on trying to drive a better user experience for advertisers.

Yeah, the other thing that they showcase during the event. Is let's say you're in the address interface and you have a cat food website and you want to end up creating ads. You can just type in it'll end up coming up with images for you, and you can end up saying, all right, well this catfold looks good, let me actually showcase the ingredients, and then boom, it'll come up with tons of different variations just showcasing their ingredients.

Yeah, the other thing that they showcase during the event. Is let's say you're in the address interface and you have a cat food website and you want to end up creating ads. You can just type in it'll end up coming up with images for you, and you can end up saying, all right, well this catfold looks good, let me actually showcase the ingredients, and then boom, it'll come up with tons of different variations just showcasing their ingredients.

So you can get really specific.

So you can get really specific.

They're just releasing more tools to make the whole experience easier for marketers and corporations to spend more money on Google, and they're trying to use AI to produce the best results out there for you, So in that way, you don't have to play around to try to figure out how to maximize your ro why with AdWords. But on the flip side, we're technically Google ads. I know they change it from AdWords to Google Ads years ago, but technically, if everyone's using AI and they're doing the same stuff, it's not going to give you enough of edge. I still believe you're going to have to do a lot of creative stuff manually. The Google tools will save you quite a bit of time, but you got to come up with your own unique stuff to really try to stand out. If you don't, you're just going to be doing the same me too stuff as everyone else, and it's not going to be as effective over time.

They're just releasing more tools to make the whole experience easier for marketers and corporations to spend more money on Google, and they're trying to use AI to produce the best results out there for you, So in that way, you don't have to play around to try to figure out how to maximize your ro why with AdWords. But on the flip side, we're technically Google ads. I know they change it from AdWords to Google Ads years ago, but technically, if everyone's using AI and they're doing the same stuff, it's not going to give you enough of edge. I still believe you're going to have to do a lot of creative stuff manually. The Google tools will save you quite a bit of time, but you got to come up with your own unique stuff to really try to stand out. If you don't, you're just going to be doing the same me too stuff as everyone else, and it's not going to be as effective over time.

As a side note that going on tangent real quick, Neil, Obviously, the moat is the data that you have. So are you doing anything interesting with the data that you have from the software products that you have?

As a side note that going on tangent real quick, Neil, Obviously, the moat is the data that you have. So are you doing anything interesting with the data that you have from the software products that you have?

We are.

We are.

We're slicing and dicing and trying to come up with more trends and insights on what we should go after in different industries, and we're also breaking it down by different countries too.

We're slicing and dicing and trying to come up with more trends and insights on what we should go after in different industries, and we're also breaking it down by different countries too.

Yep. So the other thing too is so what I was trying to say earlier, so I use funny enough, I use bar to summarize the events, and so now I'm reading off a barred summary here. So, for example, you can now use performance MAS to reach customers across Google's entire advertising network, including search, YouTube, display, and chopping. So you're going to have a more holistic approach because when I remember running ads maybe ten years ago or so, if I'm going to create YouTube ads, it just goes for YouTube ads. But if you do a p max thing. It goes across everything, and there's a better way to measure product profitability. So that's all coming. The other thing I'll say too is you're going to have enhanced YouTube campaigns, meaning that you are going to have a way to optimize just for you know, getting views. So and then also you can expand your creative assets and optimized results with Google AI. So basically a lot more to do with YouTube. And I will say YouTube ads is one of those untapped gold mines. I used it. I bet an entire startups livelihood on YouTube ads back in the day when I was about to get let Go. So I was like, Okay, I'm gonna be let go. I'm gonna bet the entire thing on YouTube ads. So that's what happened and it worked out thankfully. And I think it's a more and more people are using YouTube. I think people are like, oh, it's too saturated. It's it's actually not. I think it's it's has one of the best long term potentials in terms of all the social media channels.

Yep. So the other thing too is so what I was trying to say earlier, so I use funny enough, I use bar to summarize the events, and so now I'm reading off a barred summary here. So, for example, you can now use performance MAS to reach customers across Google's entire advertising network, including search, YouTube, display, and chopping. So you're going to have a more holistic approach because when I remember running ads maybe ten years ago or so, if I'm going to create YouTube ads, it just goes for YouTube ads. But if you do a p max thing. It goes across everything, and there's a better way to measure product profitability. So that's all coming. The other thing I'll say too is you're going to have enhanced YouTube campaigns, meaning that you are going to have a way to optimize just for you know, getting views. So and then also you can expand your creative assets and optimized results with Google AI. So basically a lot more to do with YouTube. And I will say YouTube ads is one of those untapped gold mines. I used it. I bet an entire startups livelihood on YouTube ads back in the day when I was about to get let Go. So I was like, Okay, I'm gonna be let go. I'm gonna bet the entire thing on YouTube ads. So that's what happened and it worked out thankfully. And I think it's a more and more people are using YouTube. I think people are like, oh, it's too saturated. It's it's actually not. I think it's it's has one of the best long term potentials in terms of all the social media channels.

Yeah, and they're just making changes and adapting to what everyone else is doing. So that way it's a easier for you as a marketer.

Yeah, and they're just making changes and adapting to what everyone else is doing. So that way it's a easier for you as a marketer.

Or business and b hopefully it produces.

Or business and b hopefully it produces.

More income for them, right, you can't hate them for it.

More income for them, right, you can't hate them for it.

Yeah, and before we move on, So so here's what I want to read off to you with the new to the two new campaign types here. So you have video views. So video view campaigns will combine skippable instream ads, infeed ads and shorts ads to get the most views for a video. So they're combining all the video views now, and I think that's that's pretty smart because a lot of people watch shorts at the end of the day and they're trying to figure out how to better monetize shorts and also pay more, pay the creators more money because create shorts. Creators right now really aren't making anything because the views aren't worth as much. But if you have more advertising layering into shorts, then they should be able to do well. And it makes a lot of sense for people to buy video views, especially if you think you've cranked out a banger. Putting views towards that might make a lot of sense, especially if you're retargeting your audience and trying to build more more affinity for your brand. And the other one here is demand gen campaigns, which will show across YouTube shorts, YouTube in stream, YouTube, infeed, Discover and Gmail to drive conversions, and you get a new lookalike segment builder to help advertisers spend the reach. So ultimately, what's it's going to do is it's going to save you time. Hopefully it's going to drive more conversions for you. So we think all this stuff is exciting, and you know that the AI hype train is going to continue to go, which I think actually goes in well with the next piece I wanted to bring up here, which is Nvidia stock jumping thirty percent. I don't really want to talk about it so much from the point of hey, like Nvidia the company, but we can talk about it. It's more from like a like a marketing standpoint and maybe like an overall business standpoint too. So what are your thoughts on this, Neil.

Yeah, and before we move on, So so here's what I want to read off to you with the new to the two new campaign types here. So you have video views. So video view campaigns will combine skippable instream ads, infeed ads and shorts ads to get the most views for a video. So they're combining all the video views now, and I think that's that's pretty smart because a lot of people watch shorts at the end of the day and they're trying to figure out how to better monetize shorts and also pay more, pay the creators more money because create shorts. Creators right now really aren't making anything because the views aren't worth as much. But if you have more advertising layering into shorts, then they should be able to do well. And it makes a lot of sense for people to buy video views, especially if you think you've cranked out a banger. Putting views towards that might make a lot of sense, especially if you're retargeting your audience and trying to build more more affinity for your brand. And the other one here is demand gen campaigns, which will show across YouTube shorts, YouTube in stream, YouTube, infeed, Discover and Gmail to drive conversions, and you get a new lookalike segment builder to help advertisers spend the reach. So ultimately, what's it's going to do is it's going to save you time. Hopefully it's going to drive more conversions for you. So we think all this stuff is exciting, and you know that the AI hype train is going to continue to go, which I think actually goes in well with the next piece I wanted to bring up here, which is Nvidia stock jumping thirty percent. I don't really want to talk about it so much from the point of hey, like Nvidia the company, but we can talk about it. It's more from like a like a marketing standpoint and maybe like an overall business standpoint too. So what are your thoughts on this, Neil.

Well, the reason this stock jumps so much is because there are forecasts going into future quarters has changed.

Well, the reason this stock jumps so much is because there are forecasts going into future quarters has changed.

Drastically eleven billion.

Drastically eleven billion.

Yes, it changed drastically due to the demand for the AI chips. And Marvel I think it's called Marvel or Marvel Technologies is another one in which their stock went up quite a bit as well for similar reasons. But this is all just telling us that AI is booming, it's here to stay, and it's a lot of companies are starting to leverage AI technology, not just in marketing. You're going to see a lot of things change within the next twelve months, you know, the saying I love saying when it comes to AI. There were decades where you saw very little progress related to anything related to AI. Now there's weeks that go by where you feel like there's decades worth of progress.

Yes, it changed drastically due to the demand for the AI chips. And Marvel I think it's called Marvel or Marvel Technologies is another one in which their stock went up quite a bit as well for similar reasons. But this is all just telling us that AI is booming, it's here to stay, and it's a lot of companies are starting to leverage AI technology, not just in marketing. You're going to see a lot of things change within the next twelve months, you know, the saying I love saying when it comes to AI. There were decades where you saw very little progress related to anything related to AI. Now there's weeks that go by where you feel like there's decades worth of progress.

You know. Funny enough that the story here was I used to play a lot of games growing up, and when I was nine years old and Nvideo went public, I told my parents to buy in Vidiao stock because all they would do is talk about stocks back in the day. But it just shows that my point of saying all this is when it comes to business, it's not that it takes a year or even five years. It doesn't even take a decade. Really, we're talking about decades here. So Jensen Hyang, he's been doing this for over thirty years, right, And I think if you want to build something really significant and just sticking with it, sticking to your guns, and then adapting to the macro environment, adapting to technologies. That's what it really takes. It's again, it's not one year, it's not one decade, it's multiple decades at a time to build something significant. And that's what I think is so impressive here. I think the forward looking guidance they previously had was seven billion, and then then it became like eleven billion. That's our guidance moving forward. And from what I'm seeing, from what I'm hearing, I mean, everyone's trying to buy these GPUs, right.

You know. Funny enough that the story here was I used to play a lot of games growing up, and when I was nine years old and Nvideo went public, I told my parents to buy in Vidiao stock because all they would do is talk about stocks back in the day. But it just shows that my point of saying all this is when it comes to business, it's not that it takes a year or even five years. It doesn't even take a decade. Really, we're talking about decades here. So Jensen Hyang, he's been doing this for over thirty years, right, And I think if you want to build something really significant and just sticking with it, sticking to your guns, and then adapting to the macro environment, adapting to technologies. That's what it really takes. It's again, it's not one year, it's not one decade, it's multiple decades at a time to build something significant. And that's what I think is so impressive here. I think the forward looking guidance they previously had was seven billion, and then then it became like eleven billion. That's our guidance moving forward. And from what I'm seeing, from what I'm hearing, I mean, everyone's trying to buy these GPUs, right.

It used to be you know, and.

It used to be you know, and.

We're not technical people here, but GPUs these are when you I was looking at a graph earlier today on Twitter and basically these chat GPTs. It's there's more lag that's coming in now, which means it's there's more demand on the computing systems, and that means there's more demand for stuff like whatever env is pumping out. And that being said, though I don't know how much of a mode they have long term because you have Facebook making chips, Apples making chips, you have all these big tech companies that are focusing on making chips. So but I still think that video is great.

We're not technical people here, but GPUs these are when you I was looking at a graph earlier today on Twitter and basically these chat GPTs. It's there's more lag that's coming in now, which means it's there's more demand on the computing systems, and that means there's more demand for stuff like whatever env is pumping out. And that being said, though I don't know how much of a mode they have long term because you have Facebook making chips, Apples making chips, you have all these big tech companies that are focusing on making chips. So but I still think that video is great.

The big takeaway for anyone listening and this is just my opinion.

The big takeaway for anyone listening and this is just my opinion.

I'm not necessarily right on this.

I'm not necessarily right on this.

We're seeing a lot of companies heavily invested in AI and try to.

We're seeing a lot of companies heavily invested in AI and try to.

Build new products.

Build new products.

I would slow roll things quite a bit more if I was most companies. And the reason being is most businesses aren't going to be a AI play in which they have some revolutionary product that's going to enable AI at mascal like chat, GBT or bar or in video chips. Most companies are going to be using AI to bring more efficiencies, create better products and services, and enable their core business to perform better leveraging AI technology. And a lot of businesses right now that we're talking to are trying to figure out where to invest a lot of money in AI, and to most businesses, I recommend to wait and see where others are investing the money and let them invest. Let them build the shovels to the shovels, the axes, the genes, whatever you want, end up calling it, and just pay for their software, their AI technology and license it.

I would slow roll things quite a bit more if I was most companies. And the reason being is most businesses aren't going to be a AI play in which they have some revolutionary product that's going to enable AI at mascal like chat, GBT or bar or in video chips. Most companies are going to be using AI to bring more efficiencies, create better products and services, and enable their core business to perform better leveraging AI technology. And a lot of businesses right now that we're talking to are trying to figure out where to invest a lot of money in AI, and to most businesses, I recommend to wait and see where others are investing the money and let them invest. Let them build the shovels to the shovels, the axes, the genes, whatever you want, end up calling it, and just pay for their software, their AI technology and license it.

It's going to be cheaper and more efficient.

It's going to be cheaper and more efficient.

People will come up with some really crazy stuff over the next twelve months that will really help your business when it comes to efficiencies, or marketing. It's easier than you going and investing millions of dollars to build something when someone's already going to build it and you can just pay one thousand dollars a year.

People will come up with some really crazy stuff over the next twelve months that will really help your business when it comes to efficiencies, or marketing. It's easier than you going and investing millions of dollars to build something when someone's already going to build it and you can just pay one thousand dollars a year.

To just use it. Yeah. So I was at an investor conference this week, and so those of you that listen to the all inpod, brad Gershner is sometimes he appears and he's he is part of Ultimater Capital. Super smart guy, and I think he owns he owns twenty percent of something like that, a snowflake, the publicly traded company, so like they plow it in hard like. So he he's been around the block when it comes to just being an investor, right, And so what he said was those companies that don't use AI, they're going to be left in the dust. It's almost akin to not using the internet. They're going to be a severe disadvantage. So my main point here is I believe that your most companies are going to be AI enabled long term. It's just the same thing as using the internet. That being said, to Neil's point, I don't believe that they should be trying to build platforms. They should be trying to build AI products. Which is kind of what we're seeing right now. There's you know, the funding environment has dried up, but there is money going into AI just because it's like the new hot thing. So anyway, that's that.

To just use it. Yeah. So I was at an investor conference this week, and so those of you that listen to the all inpod, brad Gershner is sometimes he appears and he's he is part of Ultimater Capital. Super smart guy, and I think he owns he owns twenty percent of something like that, a snowflake, the publicly traded company, so like they plow it in hard like. So he he's been around the block when it comes to just being an investor, right, And so what he said was those companies that don't use AI, they're going to be left in the dust. It's almost akin to not using the internet. They're going to be a severe disadvantage. So my main point here is I believe that your most companies are going to be AI enabled long term. It's just the same thing as using the internet. That being said, to Neil's point, I don't believe that they should be trying to build platforms. They should be trying to build AI products. Which is kind of what we're seeing right now. There's you know, the funding environment has dried up, but there is money going into AI just because it's like the new hot thing. So anyway, that's that.

And don't, in other words, don't focus on building a ton of AI tech. Leverage what's out there. Be patient, wait three to six months. You'll probably if you don't find it right now, you'll probably find what you need within three to six months, and someone's already built it and you can just license it for pennies on the dollar.

And don't, in other words, don't focus on building a ton of AI tech. Leverage what's out there. Be patient, wait three to six months. You'll probably if you don't find it right now, you'll probably find what you need within three to six months, and someone's already built it and you can just license it for pennies on the dollar.

Yeah, I think it's it's important for everyone to take a crawl walk run approach. So in our we have these working AI group meetings each week and we're talking about new ideas that we want to try out and new things we're doing internally, things that we want to do for clients and things like that. And I participate in those just to help drive the conversation forward. And you know what I keep repeating to people over and over is that let's take a crawl walk run. What's the crawl walk run approach here? What's the impact on this? So all the marketing experimentments that you've ran, the frameworks that you've used in terms of running your marketing meetings. So the impact, confidence ease frameworks, So the ICE model, right, And so when you're going to try and experiment, think about how big of impact it's going to make, how confident you are that it's going to win, and the ease of running that experiment. And so it's really important to a prioritize and be try to chunk whatever project that you have in mind into more bite sized pieces. That way it's a lot more manageable.

Yeah, I think it's it's important for everyone to take a crawl walk run approach. So in our we have these working AI group meetings each week and we're talking about new ideas that we want to try out and new things we're doing internally, things that we want to do for clients and things like that. And I participate in those just to help drive the conversation forward. And you know what I keep repeating to people over and over is that let's take a crawl walk run. What's the crawl walk run approach here? What's the impact on this? So all the marketing experimentments that you've ran, the frameworks that you've used in terms of running your marketing meetings. So the impact, confidence ease frameworks, So the ICE model, right, And so when you're going to try and experiment, think about how big of impact it's going to make, how confident you are that it's going to win, and the ease of running that experiment. And so it's really important to a prioritize and be try to chunk whatever project that you have in mind into more bite sized pieces. That way it's a lot more manageable.

Neil, Yeah, let's move on to the next topic.

Neil, Yeah, let's move on to the next topic.

You want to talk about bank Rate while we're on AI. You want to talk about bank rate's a follow up?

You want to talk about bank Rate while we're on AI. You want to talk about bank rate's a follow up?

Yeah, So I'm going to share my screen over here. Those of you that are watching us on YouTube, those of you that are not, just watch along or listen along. I should say. So bank Rate is a they've used an AI tool the right hundreds of articles and this this article in itself is analyzing the results. And I'm just going to give you the high level here. So bank Rate they talk about it's like a financial website, and they do disclose that when they're writing articles, whether they're assisted by AI or not. And so here's what we can see here. So one thing is that we can see that on a small sample size of about twenty AI articles, there are a few that are ranking in the number one spot for the keyword that they're aiming for. So that's pretty damn good. And eleven of the twenty articles that this person checked are ranking on page one for the primary keyword. Okay, And the main takeaway here is it doesn't seem like the AI content is ranking any better or worse than bank rates human written articles.

Yeah, So I'm going to share my screen over here. Those of you that are watching us on YouTube, those of you that are not, just watch along or listen along. I should say. So bank Rate is a they've used an AI tool the right hundreds of articles and this this article in itself is analyzing the results. And I'm just going to give you the high level here. So bank Rate they talk about it's like a financial website, and they do disclose that when they're writing articles, whether they're assisted by AI or not. And so here's what we can see here. So one thing is that we can see that on a small sample size of about twenty AI articles, there are a few that are ranking in the number one spot for the keyword that they're aiming for. So that's pretty damn good. And eleven of the twenty articles that this person checked are ranking on page one for the primary keyword. Okay, And the main takeaway here is it doesn't seem like the AI content is ranking any better or worse than bank rates human written articles.

But they're humans modify the AI content now and just double checking it. So it's not just publishing AI content without any human intervention, now, correct. Yeah, so there is human intervention here, and that's one of the key points of this article too. So one thing, I'll just keep moving through this and we'll move to the key takeaways. But can AI detectors detect this content? So in some cases they are detecting certain paragraphs are generated by AI. But as long as to Neil's point, as long as you have a human being, a human editor, or it's human assisted or humans handling the last mile, then you're good to go.

But they're humans modify the AI content now and just double checking it. So it's not just publishing AI content without any human intervention, now, correct. Yeah, so there is human intervention here, and that's one of the key points of this article too. So one thing, I'll just keep moving through this and we'll move to the key takeaways. But can AI detectors detect this content? So in some cases they are detecting certain paragraphs are generated by AI. But as long as to Neil's point, as long as you have a human being, a human editor, or it's human assisted or humans handling the last mile, then you're good to go.

Right. So you can see if we go to the very bottom over here to key takeaways here, right, So if you plan to use AI to write content, I try to model what Bank Created is doing. Edit the article and make it enjoyable to read. Create author pages that prove your expertise, so that goes into the EEA T. Don't publish hundreds of AI articles every month.

Right. So you can see if we go to the very bottom over here to key takeaways here, right, So if you plan to use AI to write content, I try to model what Bank Created is doing. Edit the article and make it enjoyable to read. Create author pages that prove your expertise, so that goes into the EEA T. Don't publish hundreds of AI articles every month.

Eat sunds for experienced, expertise, authority and trust.

Eat sunds for experienced, expertise, authority and trust.

Correct and also publish human written content. Don't go one hundred percent AI. And so, going back to the crawl walk run approach I talked about earlier, this is very much I believe this is kind of in the walk phase. Right. They're testing this out, They're not running. They're not trying to go crazy and pump out seven thousand articles that are completely AI driven.

Correct and also publish human written content. Don't go one hundred percent AI. And so, going back to the crawl walk run approach I talked about earlier, this is very much I believe this is kind of in the walk phase. Right. They're testing this out, They're not running. They're not trying to go crazy and pump out seven thousand articles that are completely AI driven.

Yeah. The other thing too is even if you use AI written content, the biggest mistake that people make when it comes to content creation and SEO is writing content isn't what gets you the most traffic. It's actually continue updating your content, which is what gets you a lot of traffic in the long run.

Yeah. The other thing too is even if you use AI written content, the biggest mistake that people make when it comes to content creation and SEO is writing content isn't what gets you the most traffic. It's actually continue updating your content, which is what gets you a lot of traffic in the long run.

And most publishers that we see make that mistake.

And most publishers that we see make that mistake.

Yep, So let's move on to the next one. This one could be a quickie but earlier this week, Facebook got fined a record one point three billion over data transfers to the US and this is from the I think they got fined by the EU. Correct.

Yep, So let's move on to the next one. This one could be a quickie but earlier this week, Facebook got fined a record one point three billion over data transfers to the US and this is from the I think they got fined by the EU. Correct.

Yeah, but they're trying to fight it, so they're not just paying up the one point three billion. They're stock going down a little bit when the news first came out, But of course everyone assumed that they would try to find it.

Yeah, but they're trying to fight it, so they're not just paying up the one point three billion. They're stock going down a little bit when the news first came out, But of course everyone assumed that they would try to find it.

Yeah.

Yeah.

I mean I think recently, maybe a couple of years ago, Amazon Ama got fined seven hundred million or eight hundred million or something like that. They're appealing as well. And I mean, you know, what's what's what's the general takeaway here is the is the question.

I mean I think recently, maybe a couple of years ago, Amazon Ama got fined seven hundred million or eight hundred million or something like that. They're appealing as well. And I mean, you know, what's what's what's the general takeaway here is the is the question.

You're gonna see a lot more fines coming, and you're gonna get fines for a lot of things related to data privacy, which affects marketing.

You're gonna see a lot more fines coming, and you're gonna get fines for a lot of things related to data privacy, which affects marketing.

You're also going.

You're also going.

To see it for things like AIU. Did you see the Sam Altman backtracking with EU on pulling out No, what do you say?

To see it for things like AIU. Did you see the Sam Altman backtracking with EU on pulling out No, what do you say?

It was something.

It was something.

Around some I'm gonna actually just google Altman, uh backtracks.

Around some I'm gonna actually just google Altman, uh backtracks.

Let's see where is it.

Let's see where is it.

Sam Almon of open A backtracks on a vote to hault operations in Europe, And of course he's going to backtrack on that because Europe is a massive market. If you combine all of Europe, it's another United States when you look at GDPR or somewhere similar around there.

Sam Almon of open A backtracks on a vote to hault operations in Europe, And of course he's going to backtrack on that because Europe is a massive market. If you combine all of Europe, it's another United States when you look at GDPR or somewhere similar around there.

Yep, no, I actually didn't see that earlier. But point point being, I mean it's you know, data is you got to own your data. Right, the more first party data you have, the better, right, And if you have a data mode, then you have an advantage. That's what we're really talking about at the end of the day. So the next thing I wanted to talk about here is there's I don't know if you've seen this, Neil, but there's this concept knowing known as the AD index. And so what this means if you think about index funds, right, So index funds, it's a compilation of let's say stocks, Like there's a SMP five hundred index, right, these are the top five hundred stocks in the US. And there's an AD index that shows whether the overall spend in the advertising industry is increasing or decreasing. But it has decreased for the tenth consecutive month. And so we want to give our thoughts around this. And basically because we both have ad agencies. We can shed a little more light here, so.

Yep, no, I actually didn't see that earlier. But point point being, I mean it's you know, data is you got to own your data. Right, the more first party data you have, the better, right, And if you have a data mode, then you have an advantage. That's what we're really talking about at the end of the day. So the next thing I wanted to talk about here is there's I don't know if you've seen this, Neil, but there's this concept knowing known as the AD index. And so what this means if you think about index funds, right, So index funds, it's a compilation of let's say stocks, Like there's a SMP five hundred index, right, these are the top five hundred stocks in the US. And there's an AD index that shows whether the overall spend in the advertising industry is increasing or decreasing. But it has decreased for the tenth consecutive month. And so we want to give our thoughts around this. And basically because we both have ad agencies. We can shed a little more light here, so.

I think there's going to be more decreases coming in the next few months. Eric and I both know a lot of people in the advertising agency world. Almost every single ad agency we know is either flat or declining. Some are getting growth, but they're getting through growth through either a expansion into new lines of services or new regions or country. I give you a great example of this is our agencies. When we look at year to date revenue from a global perspective, what do we do here to date this year versus compared to a prior year, our international agencies have grown seventy four percent. So they're up right, that's one way we're getting growth. But most agencies are getting declined. Why are they getting to decline because people are cutting back on marketing, ad spend everything just due to fears in the economy, even if their business is booming.

I think there's going to be more decreases coming in the next few months. Eric and I both know a lot of people in the advertising agency world. Almost every single ad agency we know is either flat or declining. Some are getting growth, but they're getting through growth through either a expansion into new lines of services or new regions or country. I give you a great example of this is our agencies. When we look at year to date revenue from a global perspective, what do we do here to date this year versus compared to a prior year, our international agencies have grown seventy four percent. So they're up right, that's one way we're getting growth. But most agencies are getting declined. Why are they getting to decline because people are cutting back on marketing, ad spend everything just due to fears in the economy, even if their business is booming.

Yeah, let me just share this is those of you that are watching on YouTube. So this is not the best it's not the clearest image here, but at least you can get a sense for you can see so basically, starting in July of twenty two, monthly change in US AD spending year on year, it just keeps decreasing, keeps going down, keeps going down. December twenty two look like which is usually when people spend more. At least if you're D two C, it looks like it was the worst and then it's still continuing to decline. So I think we're in for more pain.

Yeah, let me just share this is those of you that are watching on YouTube. So this is not the best it's not the clearest image here, but at least you can get a sense for you can see so basically, starting in July of twenty two, monthly change in US AD spending year on year, it just keeps decreasing, keeps going down, keeps going down. December twenty two look like which is usually when people spend more. At least if you're D two C, it looks like it was the worst and then it's still continuing to decline. So I think we're in for more pain.

I don't know the biggest AD periods of the year.

I don't know the biggest AD periods of the year.

It doesn't even matter if your D two C companies spends so much of their budget in Q four. We even see that in B to B because not every coming but a lot of companies they have their annual budgets and they do break it down our quarterly.

It doesn't even matter if your D two C companies spends so much of their budget in Q four. We even see that in B to B because not every coming but a lot of companies they have their annual budgets and they do break it down our quarterly.

But at the end of the year is.

But at the end of the year is.

When people have surplus and like spend, spend, spend. We see that in both B to B and B two C.

When people have surplus and like spend, spend, spend. We see that in both B to B and B two C.

You know what's interesting too, So Neil and I we have this mutual friend and I was I was at an YPO event about a week ago or so, and there's a lot of agencies there and some of these are you know, pretty significantly sized, with you know, hundreds of employees, sometimes even over you know, thousands of employees. And the guy I was talking to he really is. He's building this platform right now to acqui other agencies. He's talking to a lot of agencies. And you know, his main point here was, look, any agency that says they're crushing right now or they're doing really well right now, at least if they're based in the United States, they're lying to you, right. And you know that's based on a data that I mean he's having, you know, hundreds of conversations. And so international is a different story. You know, Neil just kind of gave a case in point there.

You know what's interesting too, So Neil and I we have this mutual friend and I was I was at an YPO event about a week ago or so, and there's a lot of agencies there and some of these are you know, pretty significantly sized, with you know, hundreds of employees, sometimes even over you know, thousands of employees. And the guy I was talking to he really is. He's building this platform right now to acqui other agencies. He's talking to a lot of agencies. And you know, his main point here was, look, any agency that says they're crushing right now or they're doing really well right now, at least if they're based in the United States, they're lying to you, right. And you know that's based on a data that I mean he's having, you know, hundreds of conversations. And so international is a different story. You know, Neil just kind of gave a case in point there.

But national markets are tough too.

But national markets are tough too.

The only reason we're scaling so fast international is we're starting from zero.

The only reason we're scaling so fast international is we're starting from zero.

Start from zero.

Start from zero.

So the numbers are big, right, they're in the eight figures. Yeah, So anyway, point being, you're.

So the numbers are big, right, they're in the eight figures. Yeah, So anyway, point being, you're.

So small right internationally, we started from zero. It's not hard. And on a side note, one thing that we love doing, speaking of adsmen going down in December. Everyone spent so heavily from like Black Friday right before all that stuff happens to.

So small right internationally, we started from zero. It's not hard. And on a side note, one thing that we love doing, speaking of adsmen going down in December. Everyone spent so heavily from like Black Friday right before all that stuff happens to.

Christmas time.

Christmas time.

What we love doing and you can do this really well in B to B ad.

What we love doing and you can do this really well in B to B ad.

Costs get really cheap.

Costs get really cheap.

The moment Christmas comes up round, so we'll actually spend a lot of budget from December twenty fifth end of the year because we're able to acquire leads for just so much cheaper for our customers in the B to B category B two C. If you want that, if you want the numbers around those times, you're gonna have to spend it between Black Friday and or Cyber Monday all the way to Christmas time. But for some industries it doesn't matter when you get the customer. For those we actually start going a little bit more heavy actually after December twenty fifth, because that's when we can get an We can generate quite a bit of customers for way cheaper for enterprises.

The moment Christmas comes up round, so we'll actually spend a lot of budget from December twenty fifth end of the year because we're able to acquire leads for just so much cheaper for our customers in the B to B category B two C. If you want that, if you want the numbers around those times, you're gonna have to spend it between Black Friday and or Cyber Monday all the way to Christmas time. But for some industries it doesn't matter when you get the customer. For those we actually start going a little bit more heavy actually after December twenty fifth, because that's when we can get an We can generate quite a bit of customers for way cheaper for enterprises.

Cool. So next one I want to move to is this Adobe. Have you heard of this generative pill? Have you seen this yet? Neil, I'm gonna hit play stuff.

Cool. So next one I want to move to is this Adobe. Have you heard of this generative pill? Have you seen this yet? Neil, I'm gonna hit play stuff.

I was at their event here.

I was at their event here.

Let's hit this.

Let's hit this.

Then you can talk to Adobe Firefly Firefly event live.

Then you can talk to Adobe Firefly Firefly event live.

So you saw this right speech.

So you saw this right speech.

Yeah, they ended up breaking down a lot of their tools, yep.

Yeah, they ended up breaking down a lot of their tools, yep.

So I mean you could just do a lot more now, genitive Phil.

So I mean you could just do a lot more now, genitive Phil.

You may want to end up breaking this down because most people are listening to this in an audio.

You may want to end up breaking this down because most people are listening to this in an audio.

Way, and you were talking, you explained it.

Way, and you were talking, you explained it.

So to go back, what Eric's looking at on the screen is not right now, But what he was looking at is a road and the road didn't have lines, and he just you know, drew a line and said put in yellow lines to separate the road into two sides.

So to go back, what Eric's looking at on the screen is not right now, But what he was looking at is a road and the road didn't have lines, and he just you know, drew a line and said put in yellow lines to separate the road into two sides.

And it pretty much did it.

And it pretty much did it.

And it can do a lot of things, from changing up mountains, to filling out backgrounds, to saying like, hey, add northern lights in the background. When you have an image of a mountain in the night and you're just like or it could be during the day, turn it.

And it can do a lot of things, from changing up mountains, to filling out backgrounds, to saying like, hey, add northern lights in the background. When you have an image of a mountain in the night and you're just like or it could be during the day, turn it.

To night time, add the northern lights in the.

To night time, add the northern lights in the.

Background, and you can do a lot of cool things like that without having to actually take a picture. I'm curious to see what's going to happen to I know it's going to happen to the marketing marketers. Don't care if someone naturally took the image of it. Cool, just build it for me. And if you can do it through AI or Jenner AI, great, even better. But for photographers, like think about national geographics, right, what's going to happen to the whole photography industry now that people can.

Background, and you can do a lot of cool things like that without having to actually take a picture. I'm curious to see what's going to happen to I know it's going to happen to the marketing marketers. Don't care if someone naturally took the image of it. Cool, just build it for me. And if you can do it through AI or Jenner AI, great, even better. But for photographers, like think about national geographics, right, what's going to happen to the whole photography industry now that people can.

Just well, I mean photoshop, so that's that's a good point. So here's what I think, and I think we've talked about this offline, but you really like when we're talking, So go back, going back to the YPO. Even a lot of these agency owners are worried, especially the ones that have hundreds of employees. They're just like, they believe that there's going to be a big impact on service based businesses, where our thesis is that you're really only going to rely on the top talent that you have. Maybe the top twenty percent generated eighty percent of the results, and so this actually ties them well with photographers too. Maybe the best photographers out there, they're going to continue to pump out original content to feed these engines, right, But it's really only the best of the best that matter. Right, So you have the up and comers that are super talented, and you have the ones that are really established, and then the people in the middle kind of get creamed. And so I think that's going to happen across the board, not just even in the photography industry.

Just well, I mean photoshop, so that's that's a good point. So here's what I think, and I think we've talked about this offline, but you really like when we're talking, So go back, going back to the YPO. Even a lot of these agency owners are worried, especially the ones that have hundreds of employees. They're just like, they believe that there's going to be a big impact on service based businesses, where our thesis is that you're really only going to rely on the top talent that you have. Maybe the top twenty percent generated eighty percent of the results, and so this actually ties them well with photographers too. Maybe the best photographers out there, they're going to continue to pump out original content to feed these engines, right, But it's really only the best of the best that matter. Right, So you have the up and comers that are super talented, and you have the ones that are really established, and then the people in the middle kind of get creamed. And so I think that's going to happen across the board, not just even in the photography industry.

Yep, no, I agree with you on that.

Yep, no, I agree with you on that.

Let me ask you this, do you see something like this potentially happening a lot more in the service industry because I've seen my friend he's cut story. So let's say let's say you're an advertising agency.

Let me ask you this, do you see something like this potentially happening a lot more in the service industry because I've seen my friend he's cut story. So let's say let's say you're an advertising agency.

I think there's going to be a lot of ways to be more efficient.

I think there's going to be a lot of ways to be more efficient.

I still see really large corporations hiring at agencies all day long.

I still see really large corporations hiring at agencies all day long.

I don't really see that changing.

I don't really see that changing.

I see that happening, but I see the you don't need to have necessarily thousands and thousands and thousands of people.

I see that happening, but I see the you don't need to have necessarily thousands and thousands and thousands of people.

It depends if you're a WPP. I still don't see how they do it without thousands and thousands of people. Because if you look at the biggest advertising contracts, they tend to be global ones. So it's like, where right now, we're about to sign a contract with a really large financial company. Everyone knows them. If you're in marketing, most people have used them and they need help with their marketing in three regions or SEO. And once we do well in those three regions, they're like, cool, we'll open up the door for eighty more regions.

It depends if you're a WPP. I still don't see how they do it without thousands and thousands of people. Because if you look at the biggest advertising contracts, they tend to be global ones. So it's like, where right now, we're about to sign a contract with a really large financial company. Everyone knows them. If you're in marketing, most people have used them and they need help with their marketing in three regions or SEO. And once we do well in those three regions, they're like, cool, we'll open up the door for eighty more regions.

Yeah, I'm just talking relatively speaking, right.

Yeah, I'm just talking relatively speaking, right.

For a lot of those kind of things, it's hard to do it without because the culture in all these countries is very different than you have language. You need boots on the ground. I do believe you can automate a lot of parts of marketing, but if you look at majority of these big hold coasts, they're making a lot of their money helping manage ads and everything around that from coming up with creative campaign ideas, you know, creating the marketing. Like, I don't see people leveraging AI to create super Bowl commercials. I see a few people doing it as stunts, but majority of people will still want a lot of their advertise being done manually because the type of campaigns you can get if you go and build a team and go create a Super Bowl commercial is drastically different than if you just have AI create a Super Bowl commercial for you.

For a lot of those kind of things, it's hard to do it without because the culture in all these countries is very different than you have language. You need boots on the ground. I do believe you can automate a lot of parts of marketing, but if you look at majority of these big hold coasts, they're making a lot of their money helping manage ads and everything around that from coming up with creative campaign ideas, you know, creating the marketing. Like, I don't see people leveraging AI to create super Bowl commercials. I see a few people doing it as stunts, but majority of people will still want a lot of their advertise being done manually because the type of campaigns you can get if you go and build a team and go create a Super Bowl commercial is drastically different than if you just have AI create a Super Bowl commercial for you.

Yeah, my main point here is no doubt if you're a WPP, you're one of the largest advertising holding companies out there, just holding just service holding companies out there. Instead of having tens of thousands of people, you might cut down a little bit. So I'm saying there's gonna be efficiencies. I don't know if it's twenty percent, hit thirty percent, hit forty percent, That's what I'm asking.

Yeah, my main point here is no doubt if you're a WPP, you're one of the largest advertising holding companies out there, just holding just service holding companies out there. Instead of having tens of thousands of people, you might cut down a little bit. So I'm saying there's gonna be efficiencies. I don't know if it's twenty percent, hit thirty percent, hit forty percent, That's what I'm asking.

Yeah, so let's say they have one hundred thousand employees. I think you're gonna go from one hundred to maybe like eighty eighty five thousand employees. I think you can start producing fifteen twenty percent efficiencies. The reason I don't see you going down like fifty percent is because instead of.

Yeah, so let's say they have one hundred thousand employees. I think you're gonna go from one hundred to maybe like eighty eighty five thousand employees. I think you can start producing fifteen twenty percent efficiencies. The reason I don't see you going down like fifty percent is because instead of.

Over what time periods though, over what time period.

Over what time periods though, over what time period.

Even four or five years, six seven years, I don't see it because what companies will say is, Okay, now you can do these things more efficiently, we want you to spend more time and energy on these other aspects, like coming up with creative concepts, helping produce those things that you can't.

Even four or five years, six seven years, I don't see it because what companies will say is, Okay, now you can do these things more efficiently, we want you to spend more time and energy on these other aspects, like coming up with creative concepts, helping produce those things that you can't.

Have AI do it.

Have AI do it.

So I think AI is going to make marketing dollars more efficient, but companies will still have the budget and they'll just reallocate the budget to more things like creativity and strategy and things like that where you still need humans.

So I think AI is going to make marketing dollars more efficient, but companies will still have the budget and they'll just reallocate the budget to more things like creativity and strategy and things like that where you still need humans.

Right. So Mel and I are kind of agreeing, but also we're I'm kind of talking long term here, right, So four or five years, I agree it's like a fifteen to twenty percent cut, right. But what I'm really trying to say here is this type of technology we're just in the first inning tip of the iceberg, and this stuff is very deflationary. Technology is naturally deflationary, and so in ten years time, in fifteen years time, I think that number is going to just continue to increase. And so it's on you to continue to take that crawl walk run approach with this AI stuff, just so you can stay ahead of the curve, right you, just like right now, it's very much three year olds teaching one year olds or two year olds, and if you're able to leverage us, just like the first the early days of the inner I don't know.

Right. So Mel and I are kind of agreeing, but also we're I'm kind of talking long term here, right, So four or five years, I agree it's like a fifteen to twenty percent cut, right. But what I'm really trying to say here is this type of technology we're just in the first inning tip of the iceberg, and this stuff is very deflationary. Technology is naturally deflationary, and so in ten years time, in fifteen years time, I think that number is going to just continue to increase. And so it's on you to continue to take that crawl walk run approach with this AI stuff, just so you can stay ahead of the curve, right you, just like right now, it's very much three year olds teaching one year olds or two year olds, and if you're able to leverage us, just like the first the early days of the inner I don't know.

Let me break this down for you, okay. AA technology is amazing. It's going to revolutionize how everyone does business and all aspects of business. Would you agree that the cloud was game changing for the whole Internet and.

Let me break this down for you, okay. AA technology is amazing. It's going to revolutionize how everyone does business and all aspects of business. Would you agree that the cloud was game changing for the whole Internet and.

Businesses as well?

Businesses as well?

Yes, well, not as big as this.

Yes, well, not as big as this.

Okay, sure, but the cloud was massive.

Okay, sure, but the cloud was massive.

It allows people to create companies for pennies on the dollar a I wouldn't have been possible if it wasn't for the cloud.

It allows people to create companies for pennies on the dollar a I wouldn't have been possible if it wasn't for the cloud.

Correct.

Correct.

It allowed everything to have scale and be way more affordable to build businesses. You know how many big corporations that we talked to that are worth not one billion or tu bullion, I'm talking about tens of billions of dollars.

It allowed everything to have scale and be way more affordable to build businesses. You know how many big corporations that we talked to that are worth not one billion or tu bullion, I'm talking about tens of billions of dollars.

Plus they're still not on the cloud.

Plus they're still not on the cloud.

How many people A lot, There's tons. Look at all these digital transformation companies. There's still companies like U Sutherland that do billions of dollars in revenue helping people still get on the cloud today because they're not even on there. All I'm getting at is yes, is amazing. It just doesn't mean all of as a sudden, all these businesses are using AI and they don't need people. There's still a lot of corporations that are archaic and they need the help for from service based businesses. The key is, I think we're saying one thing, but in two different ways. You're saying it's gonna be really disruptive. I'm saying it's not as disruptive as most people think. It's gonna be disruptive in many ways, and for those areas you're gonna see headcount go down.

How many people A lot, There's tons. Look at all these digital transformation companies. There's still companies like U Sutherland that do billions of dollars in revenue helping people still get on the cloud today because they're not even on there. All I'm getting at is yes, is amazing. It just doesn't mean all of as a sudden, all these businesses are using AI and they don't need people. There's still a lot of corporations that are archaic and they need the help for from service based businesses. The key is, I think we're saying one thing, but in two different ways. You're saying it's gonna be really disruptive. I'm saying it's not as disruptive as most people think. It's gonna be disruptive in many ways, and for those areas you're gonna see headcount go down.

So no, that's not what I'm saying. Allocate, That's not what I'm saying Allocate. I'm saying it's gonna be disruptive long term. I think short term it's gonna be like a bullet.

So no, that's not what I'm saying. Allocate, That's not what I'm saying Allocate. I'm saying it's gonna be disruptive long term. I think short term it's gonna be like a bullet.

I'm saying short term and long term you're gonna have headcounts change in which if you had one hundred thousand people and twenty percent of them we're creating content and another twenty percent we're clicking some buns for ad management, those departments may get whittled down, but then you're gonna have new departments that pos and you're gonna be like, cool, we need more people to focus on strategy because companies aren't getting enough strategy and that's what they're paying people for, or they want really creative campaigns, and more dollars are going to be shifted to that because their budgets are opening up because they're not spending as much creating content.

I'm saying short term and long term you're gonna have headcounts change in which if you had one hundred thousand people and twenty percent of them we're creating content and another twenty percent we're clicking some buns for ad management, those departments may get whittled down, but then you're gonna have new departments that pos and you're gonna be like, cool, we need more people to focus on strategy because companies aren't getting enough strategy and that's what they're paying people for, or they want really creative campaigns, and more dollars are going to be shifted to that because their budgets are opening up because they're not spending as much creating content.

Well, yeah, that's technology, right. I Mean when you had like the Industrial age happen like a lot of you know, people shifted away from farm jobs, right, So this is going to be like this is a different type of shift. It's like a different shift in the informational age. And so all that to say I'm getting.

Well, yeah, that's technology, right. I Mean when you had like the Industrial age happen like a lot of you know, people shifted away from farm jobs, right, So this is going to be like this is a different type of shift. It's like a different shift in the informational age. And so all that to say I'm getting.

At is in a lot of service spased businesses, yes, you're going to see a decrease.

At is in a lot of service spased businesses, yes, you're going to see a decrease.

In overall jobs that are needed, but you're.

In overall jobs that are needed, but you're.

Also going to see an increase in other segments because it opens up more efficiencies and allows companies to spend money in more money in other areas.

Also going to see an increase in other segments because it opens up more efficiencies and allows companies to spend money in more money in other areas.

I still agree with the overall.

I still agree with the overall.

Yes, I think you're going to see in the long run, less people, but I think you're going to see a shift in where dollars are being spent.

Yes, I think you're going to see in the long run, less people, but I think you're going to see a shift in where dollars are being spent.

In totally, especially in marketing totally.

In totally, especially in marketing totally.

Like I see the headcount going down by fifty percent for WPP because even if there's efficiencies in a lot of departments, like if you're a big company like Microsoft, you're still you still have a ton of ebida, you have X dollars marketing budget a year. If there's more efficiency in other areas and that marketing's budget is profitable, I'm not saying you're investing a dollar and you're losing when you're breaking in. I'm saying you're investing a dollar, you're making two dollars. Companies, whether there's a or not, they still want to invest that dollar to make two dollars. They'll just shift where the money's spent and try to figure out other ways to put it in marketing. If the wpps don't adapt, they're screwed. But I'm pretty sure that most of these big corporations will adapt.

Like I see the headcount going down by fifty percent for WPP because even if there's efficiencies in a lot of departments, like if you're a big company like Microsoft, you're still you still have a ton of ebida, you have X dollars marketing budget a year. If there's more efficiency in other areas and that marketing's budget is profitable, I'm not saying you're investing a dollar and you're losing when you're breaking in. I'm saying you're investing a dollar, you're making two dollars. Companies, whether there's a or not, they still want to invest that dollar to make two dollars. They'll just shift where the money's spent and try to figure out other ways to put it in marketing. If the wpps don't adapt, they're screwed. But I'm pretty sure that most of these big corporations will adapt.

They just may take a while.

They just may take a while.

Yeah, So main point here is people are going to adapt. People are going to level up their skills. One developer can potentially level up their superpower, me come three to five different developers. Same thing with marketers as well. And the people that don't adapt, unfortunately, they're going to be they're gonna be left out. And so look, I think this is a new age, right, So when the internet first came out, I remember when I first made my MP three website, right, and like that was a paradigm shift. Oh, I can make money online, I can learn a lot faster. This is just the next layer of the Internet, just like I still believe the blockchain is one of the new layers of the Internet. And we're going to become a lot more efficient. We're going to see technology be deflationary, so that means there could be some job loss or people need to reskill. That's fine, but I think will become more efficient because just the way you see, and I don't want to go too much into macroeconomics right now, but you see, like the US is basically we're making we're making four dollars, but we're spending six dollars every year, Like we're talking in trillions, right, and that can't continue on. And one of the ways to kind of counteract this is technologies, but i'll just leave that for that. You'll let us know what you think.

Yeah, So main point here is people are going to adapt. People are going to level up their skills. One developer can potentially level up their superpower, me come three to five different developers. Same thing with marketers as well. And the people that don't adapt, unfortunately, they're going to be they're gonna be left out. And so look, I think this is a new age, right, So when the internet first came out, I remember when I first made my MP three website, right, and like that was a paradigm shift. Oh, I can make money online, I can learn a lot faster. This is just the next layer of the Internet, just like I still believe the blockchain is one of the new layers of the Internet. And we're going to become a lot more efficient. We're going to see technology be deflationary, so that means there could be some job loss or people need to reskill. That's fine, but I think will become more efficient because just the way you see, and I don't want to go too much into macroeconomics right now, but you see, like the US is basically we're making we're making four dollars, but we're spending six dollars every year, Like we're talking in trillions, right, and that can't continue on. And one of the ways to kind of counteract this is technologies, but i'll just leave that for that. You'll let us know what you think.

One other thing is talking about blockchain. Isn't it funny how very few people talk about blockchain now, and oh they don't. The problem with blockchain is the use cases aren't as great compared to AI actually has a what is already out there in AI has a much bigger impact on people's everyday lives than blockchain.

One other thing is talking about blockchain. Isn't it funny how very few people talk about blockchain now, and oh they don't. The problem with blockchain is the use cases aren't as great compared to AI actually has a what is already out there in AI has a much bigger impact on people's everyday lives than blockchain.

Yep. So what I'll say to that is AI has a lot is very clearly practical. I think for your business, my business, my daily life, right, blockchain is still going to take some time because it's you're literally talking money here, right, so more some big.

Yep. So what I'll say to that is AI has a lot is very clearly practical. I think for your business, my business, my daily life, right, blockchain is still going to take some time because it's you're literally talking money here, right, so more some big.

Points go back.

Points go back.

When you know how you're talking about AI and service based business, it's going to change a lot. I just want you to keep one thing in mind. And everyone listening to dude, people used to say, oh, large companies, you can just hire seos in house. You can just hire ad people in house, and then you don't need agencies.

When you know how you're talking about AI and service based business, it's going to change a lot. I just want you to keep one thing in mind. And everyone listening to dude, people used to say, oh, large companies, you can just hire seos in house. You can just hire ad people in house, and then you don't need agencies.

And what do you still see? Companies still spend an arm and a.

And what do you still see? Companies still spend an arm and a.

Leg on a there will always be agencies.

Leg on a there will always be agencies.

Yes, but same with AI. Oh, there's all this AI stuff.

Yes, but same with AI. Oh, there's all this AI stuff.

Cool agencies help us figure out how to use AI with our marketing. All I'm getting at is a lot of the basic stuff that AI can help automate and do. Yes, a lot of those jobs will change, some will go away, some will just be whittled down. Instead of a thousand people, you mainly need two hundred people or five hundred people to do the same word. But on the flip side, a lot of new roles will open up. Just like a lot of these digital transformation companies, they were helping companies get on the cloud, and they've been doing that for a long time. There's still not a lot of companies on the cloud. You know what they're gonna shift to now, helping companies leverage it AI and transform their organizations using that technology.

Cool agencies help us figure out how to use AI with our marketing. All I'm getting at is a lot of the basic stuff that AI can help automate and do. Yes, a lot of those jobs will change, some will go away, some will just be whittled down. Instead of a thousand people, you mainly need two hundred people or five hundred people to do the same word. But on the flip side, a lot of new roles will open up. Just like a lot of these digital transformation companies, they were helping companies get on the cloud, and they've been doing that for a long time. There's still not a lot of companies on the cloud. You know what they're gonna shift to now, helping companies leverage it AI and transform their organizations using that technology.

Cool. Let's move on here. I actually have a good one. I saw this post go viral on LinkedIn earlier this week and I thought i'd share this one. So this is from the CMO of Callen Lee. So give me one second, I'm pulling it up. So this girl, so Jessica gil Martin, she CMO at Callen Lee so she says, in an average week, I receive about one hundred emails, forty calls, and fifty connection LinkedIn connection requests from salespeople, even though I'm incredible, incredibly empathetic to salespeople, after all, I've been one myself. Basically, she's saying, it's you probably don't want to reach out to the CMO. So the big tip here is she doesn't direct how the budget is spent. The bottom line is, if you want to find a decision maker, you should try to do some more digging and find the right person within the marketing team. So that's a good tip. And you know, after all, someone has to go through RFP, legal finance, blah blah blah. And then she's like, look, if you ultimately need to email me the CMO or another company CMO, here's what I suggest doing. Make it super clear and the title what value you're going to add in the email? That's number one. Number two, share something with me that will make me do my job better, and then I'm excited to pass down to my team. Word of mouth marketing is definitely the most powerful way to build your brand and get your prospects motivated to return your emails and one final thought here, Since I know how much time and money marketers spend on events, and I love for you to see a great return on your investment, I'd much rather you offer an invitation to a sporting event or a lovely dinner to my team members who don't have as many of these opportunities and who I know will appreciate them instead of me. Thoughts.