Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
• [00:30] Number 1: User metrics, usability, and user experience.
• [01:35] Google’s job is to deliver a good search experience so they can run ads.
• [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
• [02:54] Number 3: Keep your content up-to-date and fresh.
• [03:59] What can we be doing better on this podcast? Text us! 
• [04:19] That’s it for today!
• [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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• Twitter @ericosiu

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