In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal
• [00:45] Growing up, Eric played a game called “EverQuest”.
• [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.
• [01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).
• [01:33] Copying successful tactics is a good idea.
• [02:35] GrowthHackers is a great resource, as is Sparktoro.
• [02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.
• [03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,
• [04:00] It’s not about being the first, it’s about being better.
• [04:15] Facebook steals a lot of stuff from their competitors.
• [04:45] Look at what you can convert and use for your own purposes.
• [05:00] That’s all for today!
• [05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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