Marketing School - Digital Marketing and Online Marketing TipsMarketing School - Digital Marketing and Online Marketing Tips

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

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In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

 

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TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal 
  • (01:57) Google's search experience will change in the next 3-5 years
  • (03:23) Chat GPT and Google serve different use cases
  • (05:29) Google's monopoly will be challenged in the next 5-10 years
  • (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights
  • (07:59) Last mover advantage: AI will continually improve and adapt
  • (08:23) Ten blue links are already changing in search results
  • (08:31) Discussion on search engines adapting to user preferences
  • (08:59) Test comparing Chat GPT and Bard for content creation
  • (09:28) Analysis of duplicate content and user preference
  • (10:57) Importance of testing multiple platforms and human intervention
  • (12:46) Potential issues with AI-generated content on news sites
  • (13:36) Sports Illustrated AI scandal and the need for human involvement
  • (15:27) Stock drop and negative impact on brand reputation
  • (15:45) Difficulty in finding relevant information on CNN
  • (16:01) That’s it for today! Don’t forget to rate, review, and subscribe!

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