Funnels Vs. Cycles

In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Funnels Vs. Cycles.
• [00:27] Explaining what a funnel is and the major problem with it.
• [01:13] How a cycle differs from a funnel in terms of its timeline.
• [01:45] Funnels eventually end, whereas cycles never do.
• [01:52] Marketing companies are good at acquisition and weak at retention.
• [02:38] Some of the benefits of improving retention.
• [03:16] Why even 5% churn is not sustainable at all.
• [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do. 
• [04:41] That’s it for today!
• [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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