Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. 

TIME-STAMPED SHOW NOTES:

• [00:00] - Who is Blake Rocha (mrfourtoeighth)
• [03:11] - How did Blake Rocha become so successful in building his brand and business?
• [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
• [05:53] - Creators don’t know how to monetize their brand correctly
• [06:36] - Creating a business around your content
• [07:09] - Build a business around your lifestyle, not the other way around
• [07:54] - From content consumer to content creator

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