Hey guys, Eric su here.

Hey guys, Eric su here.

So the following is a clip from the Leveling Up Founders a mastermind that happened in Beverly Hills and you're going to hear from some amazing founders, some amazing marketers and investors. And this was a private event that happened, so again you'll get a preview of it. If you want to learn more, you can go to leveling up dot com slash founders. Once again, lovely up dot com slash founders and without further Ado enjoyed the clip.

So the following is a clip from the Leveling Up Founders a mastermind that happened in Beverly Hills and you're going to hear from some amazing founders, some amazing marketers and investors. And this was a private event that happened, so again you'll get a preview of it. If you want to learn more, you can go to leveling up dot com slash founders. Once again, lovely up dot com slash founders and without further Ado enjoyed the clip.

What I am really good at is teaching people how to build brands and build personal brands that actually make money. I think that one of the biggest problems that I see and I taught when I speak with a lot of people that have personal brands is that they don't know how to monetize it correctly. And so today I'm going to dive deep into a few of the different sales funnels that I've used using TikTok, Instagram, and a couple of different social media platforms that have allowed me to make tens of millions of dollars without further do list dive and oh yeah, hi, my name is Blake Rocha and I go by mister four to eight. All right, So who am I. I'll give you guys a little bit of a background on me. A couple of years ago, I was pretty much and nobody, I'll be honest with you, leading up even before March of twenty twenty, I'd always been an entrepreneur at heart. I'm sure that a lot of you guys in here have always had that entrepreneurial spirit and felt like you were meant to.

What I am really good at is teaching people how to build brands and build personal brands that actually make money. I think that one of the biggest problems that I see and I taught when I speak with a lot of people that have personal brands is that they don't know how to monetize it correctly. And so today I'm going to dive deep into a few of the different sales funnels that I've used using TikTok, Instagram, and a couple of different social media platforms that have allowed me to make tens of millions of dollars without further do list dive and oh yeah, hi, my name is Blake Rocha and I go by mister four to eight. All right, So who am I. I'll give you guys a little bit of a background on me. A couple of years ago, I was pretty much and nobody, I'll be honest with you, leading up even before March of twenty twenty, I'd always been an entrepreneur at heart. I'm sure that a lot of you guys in here have always had that entrepreneurial spirit and felt like you were meant to.

Build something or do something more. And I never knew what that was.

Build something or do something more. And I never knew what that was.

So I tried everything everything that I can remember in fifth grade, mohen Lawn's, sixth grade jail breaking, iPhone, seventh grade e commerce. So I was doing pretty much everything I could to try and make a buck, and I really enjoyed being entrepreneur. When I got to college, I was really undersized. I went there to play college soccer, and within the first year or so, I realized that I was really sick, like super super sick.

So I tried everything everything that I can remember in fifth grade, mohen Lawn's, sixth grade jail breaking, iPhone, seventh grade e commerce. So I was doing pretty much everything I could to try and make a buck, and I really enjoyed being entrepreneur. When I got to college, I was really undersized. I went there to play college soccer, and within the first year or so, I realized that I was really sick, like super super sick.

I was about one hundred and fifteen pounds.

I was about one hundred and fifteen pounds.

I was like super undersized and underweight, and nobody could figure out what was wrong with me.

I was like super undersized and underweight, and nobody could figure out what was wrong with me.

I go to a doctor one day at a.

I go to a doctor one day at a.

Cedar sign I here in Los Angeles with my mom, and I remember this very vividly, and they told me what they thought that I had a liver biopsy done.

Cedar sign I here in Los Angeles with my mom, and I remember this very vividly, and they told me what they thought that I had a liver biopsy done.

They're like, man, it's not looking good.

They're like, man, it's not looking good.

And to make a long story short, I was told at twenty years old that I had a life threatening liver disease and my life expectancy was about seven to ten years.

And to make a long story short, I was told at twenty years old that I had a life threatening liver disease and my life expectancy was about seven to ten years.

This was probably the biggest impact on my life ever.

This was probably the biggest impact on my life ever.

And I'm telling you guys this not to have you guys feel bad for me, but it really changes the trajectory of where I'm at today.

And I'm telling you guys this not to have you guys feel bad for me, but it really changes the trajectory of where I'm at today.

When that kind of.

When that kind of.

Happened, I went down a dark path right, started drinking, smoke and doing a lot of drugs and stuff because I was just like, man, I don't even when I was a twenty year old kid, when you think that your last day on Earth is going to be in the next ten years, you have two options, right, and one is to leave a good impression on this world and go build something, and the other is to go down the path of let's take the shortcut and ended early. And so I was going down that path until I pretty much ended up hospitalized.

Happened, I went down a dark path right, started drinking, smoke and doing a lot of drugs and stuff because I was just like, man, I don't even when I was a twenty year old kid, when you think that your last day on Earth is going to be in the next ten years, you have two options, right, and one is to leave a good impression on this world and go build something, and the other is to go down the path of let's take the shortcut and ended early. And so I was going down that path until I pretty much ended up hospitalized.

And right around the.

And right around the.

Same time, somebody a good friend of mine was like, hey, man, like I see something in you. I want you to build something. You have this good energy about you. Turn this motherfucker around, go do something that is worthwhile. And that's what I did, and so I decided. I was like, I'm gonna finish college. I was going to school for international business. I ended up getting my master's degree. Working every job I was selling you. Up until March of twenty twenty, I was selling used cars. I worked at Wood Ranch Barbecue and g if anybody's ever been there, it's a good barbic to joint.

Same time, somebody a good friend of mine was like, hey, man, like I see something in you. I want you to build something. You have this good energy about you. Turn this motherfucker around, go do something that is worthwhile. And that's what I did, and so I decided. I was like, I'm gonna finish college. I was going to school for international business. I ended up getting my master's degree. Working every job I was selling you. Up until March of twenty twenty, I was selling used cars. I worked at Wood Ranch Barbecue and g if anybody's ever been there, it's a good barbic to joint.

Howdy howdy. But yeah, so that's what I was doing.

Howdy howdy. But yeah, so that's what I was doing.

And then COVID happens and I just recognized there was something that hit me. I was like, man, this is an opportunity where the whole world is standing still, everybody is taking a break, and this is my time to go fucking build something and go as hard as I can. So up until that point, I was in fifty five thousand dollars of debt. Got laid off from that job. I'd never created content before. I think I only have a Snapchat and like a Twitter that I would just go.

And then COVID happens and I just recognized there was something that hit me. I was like, man, this is an opportunity where the whole world is standing still, everybody is taking a break, and this is my time to go fucking build something and go as hard as I can. So up until that point, I was in fifty five thousand dollars of debt. Got laid off from that job. I'd never created content before. I think I only have a Snapchat and like a Twitter that I would just go.

Creep around on.

Creep around on.

And today I'm in a position where yeah, I've got one point seven million followers on social media. I founded multiple seven and eight figure companies and multiple spaces too, in real estate space and the stock market space, and the crypto space and the online creator space.

And today I'm in a position where yeah, I've got one point seven million followers on social media. I founded multiple seven and eight figure companies and multiple spaces too, in real estate space and the stock market space, and the crypto space and the online creator space.

I own a twenty million.

I own a twenty million.

Dollars self funded real estate portfolio on airbnbs, and I'm a seven figure Airbnb host. So all this shit has happened in the last three years. It's gone very quick, and so I just want to break down a few of the strategic things that I've done that should help you guys understand how I've been able to do this and how you can do it as well. Yeah, last year I was able to bring in more money to put aside in here. I kind of look like a dickhead, but I was able to bring in more money than most of the CEOs and the biggest companies in the world. And many times I was doing this per month and it was.

Dollars self funded real estate portfolio on airbnbs, and I'm a seven figure Airbnb host. So all this shit has happened in the last three years. It's gone very quick, and so I just want to break down a few of the strategic things that I've done that should help you guys understand how I've been able to do this and how you can do it as well. Yeah, last year I was able to bring in more money to put aside in here. I kind of look like a dickhead, but I was able to bring in more money than most of the CEOs and the biggest companies in the world. And many times I was doing this per month and it was.

All just cash take home. So here's the facts that you need to know.

All just cash take home. So here's the facts that you need to know.

You do not need millions of followers to make millions of dollars online. I know that a lot of you guys here are coming from different backgrounds, whether it be SaaS or whether it be e comm or agencies. But for those of you guys that are interested in building a personal brand, and maybe even this applies to your regular brands as well, you don't need millions of followers.

You do not need millions of followers to make millions of dollars online. I know that a lot of you guys here are coming from different backgrounds, whether it be SaaS or whether it be e comm or agencies. But for those of you guys that are interested in building a personal brand, and maybe even this applies to your regular brands as well, you don't need millions of followers.

I'm telling you.

I'm telling you.

Between myself and I have a pretty silent business partner that we basically collaborate every single day. For the past couple of years, we've been able to do little north about thirty five million dollars in sales directly and with most of the time having under one hundred thousand followers on Instagram. You just need the audience to do three things. They need to know you, they need to like you, and they need to trust you. And so that process along the way is what I want.

Between myself and I have a pretty silent business partner that we basically collaborate every single day. For the past couple of years, we've been able to do little north about thirty five million dollars in sales directly and with most of the time having under one hundred thousand followers on Instagram. You just need the audience to do three things. They need to know you, they need to like you, and they need to trust you. And so that process along the way is what I want.

To talk about today.

To talk about today.

The other fact is that if you wait to post until you have something that is worth posting, or that you think is worth posting, then you have missed the boat on probably the biggest oppor need to make money in the space. And the reason why I say that is I just my one regret is that I wish I documented more of the early process the very beginning, talking about the lessons, talking about the losses, the first early wins, how small they were, because the amazing thing about having a personal brand is that people like following a journey, they like following a story, and so when they don't have a story to follow and they just see, Hey, I'm Blake Roach and now I own twenty million dollars of real estate, how am I able to relate with somebody that is in the position that I was in just.

The other fact is that if you wait to post until you have something that is worth posting, or that you think is worth posting, then you have missed the boat on probably the biggest oppor need to make money in the space. And the reason why I say that is I just my one regret is that I wish I documented more of the early process the very beginning, talking about the lessons, talking about the losses, the first early wins, how small they were, because the amazing thing about having a personal brand is that people like following a journey, they like following a story, and so when they don't have a story to follow and they just see, Hey, I'm Blake Roach and now I own twenty million dollars of real estate, how am I able to relate with somebody that is in the position that I was in just.

A couple of years ago. I can't.

A couple of years ago. I can't.

It's very difficult. So what you need to do is be documenting the whole process. I encourage you to don't be embarrassed by it, because at the end of the day, when you get down the line and you want to potentially enter into the creator economy and sell products or anything like that, this is where the really big bucks are made.

It's very difficult. So what you need to do is be documenting the whole process. I encourage you to don't be embarrassed by it, because at the end of the day, when you get down the line and you want to potentially enter into the creator economy and sell products or anything like that, this is where the really big bucks are made.

This is where the multiplay figures can come from.

This is where the multiplay figures can come from.

So the problem that I see is that most creators do not know how to monetize themselves.

So the problem that I see is that most creators do not know how to monetize themselves.

They are waiting for brand deals.

They are waiting for brand deals.

They get all these followers, they are hoping that sponsors come around. They're going to partner with other creators. They are waiting for affiliates. Somebody sends me free stuff and they're excited about it. They're happy about it they have a fifteen or twenty thousand dollars a month and they're like, holy shit, I didn't know you can make so much money online. I'm here to tell you that there is people making friends of mine that will do seventy eighty ninety million dollars in a year just from having digital products and just from having a personal brand. So there is an endless amount of money out there. And the other thing that I've learned along this process is that there's a lot of niches out there that people didn't believe could get so big and make so much money that are really generating a shitload of profits. So to me, this is too boring and it's quite frankly, a very stupid strategy. So the solution is you need to create a business around your contents. A lot of you, guys, it seems like there's a lot of people that have physical products. I'm in the digital space, and I absolutely believe in the digital space because if you go.

They get all these followers, they are hoping that sponsors come around. They're going to partner with other creators. They are waiting for affiliates. Somebody sends me free stuff and they're excited about it. They're happy about it they have a fifteen or twenty thousand dollars a month and they're like, holy shit, I didn't know you can make so much money online. I'm here to tell you that there is people making friends of mine that will do seventy eighty ninety million dollars in a year just from having digital products and just from having a personal brand. So there is an endless amount of money out there. And the other thing that I've learned along this process is that there's a lot of niches out there that people didn't believe could get so big and make so much money that are really generating a shitload of profits. So to me, this is too boring and it's quite frankly, a very stupid strategy. So the solution is you need to create a business around your contents. A lot of you, guys, it seems like there's a lot of people that have physical products. I'm in the digital space, and I absolutely believe in the digital space because if you go.

Digital, you can build something once and sell it forever.

Digital, you can build something once and sell it forever.

Now that doesn't mean that you have to stick with it and sell it literally forever, but you've built something once and you can market it and create content around it and drive traffic to it and ultimately have these funnels. They're making you money without you having to work all the time time. Because the one thing that I did learn from that being sick, being in the hospital and kind of having to deal with the idea of mortality is that I want to build a lifestyle around a business around my lifestyle, and not a lifestyle around my business.

Now that doesn't mean that you have to stick with it and sell it literally forever, but you've built something once and you can market it and create content around it and drive traffic to it and ultimately have these funnels. They're making you money without you having to work all the time time. Because the one thing that I did learn from that being sick, being in the hospital and kind of having to deal with the idea of mortality is that I want to build a lifestyle around a business around my lifestyle, and not a lifestyle around my business.

You know what I mean.

You know what I mean.

So I know what I want to do. I want to be able to spend time with my friends and family. I want to be able to travel. I want to be able to go surfing and snowboarding, all these activities that I like and that's what makes me happy.

So I know what I want to do. I want to be able to spend time with my friends and family. I want to be able to travel. I want to be able to go surfing and snowboarding, all these activities that I like and that's what makes me happy.

So I need to build something around that.

So I need to build something around that.

And this is where the solution is for you guys, to build digital products and to create these types of funnels.

And this is where the solution is for you guys, to build digital products and to create these types of funnels.

If you understand how.

If you understand how.

To funnel the right way, and most people don't know how to do this, you can make a shitload of money. So the biggest thing, essentially what I'll get into in a second is give value, and you have to do this daily. And if you can do that, if you give people enough value, then you have the opportunity. You've now been given access by the people that are consuming your content to sell multiple times a week. The other point that I want to make is the biggest transition that I ever made in my life that made a difference and on my pocket size was transitioning full time from a content consumer to a content creator. I'm going to say that again, the biggest change that I've ever made in my life that's made the most impact on my wallet has been transitioning from a content consumer to content creator. When I consume content now, it is only for the purpose of inspiring me or giving me ideas to create more content. Because if you look around, in fact, there's probably people in the room right now. Check in Instagram and Twitter. I see you Eric now just choking. There's everybody's addicted to consuming. So I want to inspire myself to keep creating. Maybe I only have a short window of time, and so that's what I want to do.

To funnel the right way, and most people don't know how to do this, you can make a shitload of money. So the biggest thing, essentially what I'll get into in a second is give value, and you have to do this daily. And if you can do that, if you give people enough value, then you have the opportunity. You've now been given access by the people that are consuming your content to sell multiple times a week. The other point that I want to make is the biggest transition that I ever made in my life that made a difference and on my pocket size was transitioning full time from a content consumer to a content creator. I'm going to say that again, the biggest change that I've ever made in my life that's made the most impact on my wallet has been transitioning from a content consumer to content creator. When I consume content now, it is only for the purpose of inspiring me or giving me ideas to create more content. Because if you look around, in fact, there's probably people in the room right now. Check in Instagram and Twitter. I see you Eric now just choking. There's everybody's addicted to consuming. So I want to inspire myself to keep creating. Maybe I only have a short window of time, and so that's what I want to do.