In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: FB Conversion Pixel Going Away.
• [01:08] What you need to do about this change.
• [02:13] The increasing importance of having your own first-party data
• [02:28] Why this isn’t the end of the world.
• [02:56] How to harness your own first-party data and why that’s imperative.
• [04:46] What a CDP is and why you want to build it.
• [05:44] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Facebook
• Google
• Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices