Did you hear about this company that drove seventy million visitors in one year using AI content? No?

Did you hear about this company that drove seventy million visitors in one year using AI content? No?

Okay, so this company did they get whacked No, no, they didn't get whacked in that's the other company.

Okay, so this company did they get whacked No, no, they didn't get whacked in that's the other company.

There's a coup That site was causal dot app, right, the word causal and they bragged about the seo heist. Right, It's like, oh, we stole all this traffic and then it's getting like hundreds of thousands of visits a month and it was using the tool by word dot AI I believe and so but this other company, eightifi dot app, so it's eight if I dot app. They what they do is they're a Chrome extension and what they do is they summarize YouTube videos and.

There's a coup That site was causal dot app, right, the word causal and they bragged about the seo heist. Right, It's like, oh, we stole all this traffic and then it's getting like hundreds of thousands of visits a month and it was using the tool by word dot AI I believe and so but this other company, eightifi dot app, so it's eight if I dot app. They what they do is they're a Chrome extension and what they do is they summarize YouTube videos and.

How did they show off their product? Their product? They summarize all.

How did they show off their product? Their product? They summarize all.

The best YouTube videos and they put them on their website and they put them into like different categories. But it's just tons and tons and tons of summaries coming out. And so when you look at their HRUs graph, it's like tens of thousands of new pages being published every month or getting index and just like two point one million pages overall and on similar web it shows over the last twelve months, seventy million visitors on hrfs are getting like one hundreds of thousands of visitors per month. I think this is really interesting because at least even with our content using a summariser tool.

The best YouTube videos and they put them on their website and they put them into like different categories. But it's just tons and tons and tons of summaries coming out. And so when you look at their HRUs graph, it's like tens of thousands of new pages being published every month or getting index and just like two point one million pages overall and on similar web it shows over the last twelve months, seventy million visitors on hrfs are getting like one hundreds of thousands of visitors per month. I think this is really interesting because at least even with our content using a summariser tool.

Look at the ones that perform well.

Look at the ones that perform well.

If the ones that perform well, you just put in a human editor and then upgrade it, that's like a really easy way to create more top of funnel content.

If the ones that perform well, you just put in a human editor and then upgrade it, that's like a really easy way to create more top of funnel content.

I bet you this won't last more than a year. It won't, but if you take advantage of it right now. But dude, okay, so you and I have been doing this for quite a while. Specifically, SEO and I used to take tons of shortcuts. I don't know how many shortcuts used to take, Like my fav recollection you should take used to take shortcuts as well. And it's both bit us in the butt. Like, dude, just think about it. If we go back time, if we just use long term strategies that we knew would last and what's best for the users, we would have been way further in our careers, our businesses, and we would have made way more money.

I bet you this won't last more than a year. It won't, but if you take advantage of it right now. But dude, okay, so you and I have been doing this for quite a while. Specifically, SEO and I used to take tons of shortcuts. I don't know how many shortcuts used to take, Like my fav recollection you should take used to take shortcuts as well. And it's both bit us in the butt. Like, dude, just think about it. If we go back time, if we just use long term strategies that we knew would last and what's best for the users, we would have been way further in our careers, our businesses, and we would have made way more money.

So I look at things like this.

So I look at things like this.

Yes, in the short run, it can get me that you know that addiction is like taking Yes, it's not like I'm look at drugs, but it's like crack or whatever gives you a quick high, right or cocaine. I don't know what. It gives people a high And if anyone's that did it drugs, I'm sorry for the references, but the point I'm trying to make is like you want long term gains. You know, it's like those people who are trying to lose weight and get a six pack.

Yes, in the short run, it can get me that you know that addiction is like taking Yes, it's not like I'm look at drugs, but it's like crack or whatever gives you a quick high, right or cocaine. I don't know what. It gives people a high And if anyone's that did it drugs, I'm sorry for the references, but the point I'm trying to make is like you want long term gains. You know, it's like those people who are trying to lose weight and get a six pack.

Yeah, ozempic.

Yeah, ozempic.

Everyone's taking ozepic right now to just lose tons of weight. Well, what happens when you go off of this stuff, Well you need to change is your diet and be healthy. So then that way, in the long term you feel and look the way you want. And I look at this kind of stuff. Yeah, you can get seventy million visitors in a year, but let's look at two things. One, I bet you they are abound of revenue that they make from that seventy million visits. Isn't that much in the grand scheme of things. I'm not saying they're not making thousands of dollars even millions in profit, but in the grand scheme of things, it's not that big. Of a business, and two it's not going to last forever, so might as well spend your time and energy on stuff that's really going to pay dividends in the future.

Everyone's taking ozepic right now to just lose tons of weight. Well, what happens when you go off of this stuff, Well you need to change is your diet and be healthy. So then that way, in the long term you feel and look the way you want. And I look at this kind of stuff. Yeah, you can get seventy million visitors in a year, but let's look at two things. One, I bet you they are abound of revenue that they make from that seventy million visits. Isn't that much in the grand scheme of things. I'm not saying they're not making thousands of dollars even millions in profit, but in the grand scheme of things, it's not that big. Of a business, and two it's not going to last forever, so might as well spend your time and energy on stuff that's really going to pay dividends in the future.

You know what's interesting this team, this eight to five team, as you said, it just reminded me it's only a team of three people. It's like the main person, there's like two like side developers, and like that's it.

You know what's interesting this team, this eight to five team, as you said, it just reminded me it's only a team of three people. It's like the main person, there's like two like side developers, and like that's it.

That's the app.

That's the app.

Right, So it's a good one person business. And to your point, I don't think it's going to last like in its current form. My thing always has been.

Right, So it's a good one person business. And to your point, I don't think it's going to last like in its current form. My thing always has been.

Like if you're going to do this type of stuff, do it.

Like if you're going to do this type of stuff, do it.

You know what, do the black hat stuff in a white hat way and you'll forever do a better job. Like do you remember like the link wheels back in the day, where like you have these web two properties that link to this one and then that one. Like what if there were all strong websites that link to each other and they link to the main one, Like then you get like double or tripled or ten x the results.

You know what, do the black hat stuff in a white hat way and you'll forever do a better job. Like do you remember like the link wheels back in the day, where like you have these web two properties that link to this one and then that one. Like what if there were all strong websites that link to each other and they link to the main one, Like then you get like double or tripled or ten x the results.

Right.

Right.

So I think my take on this is like, okay, so how do you do this in the white hat way? Well, you can do the summaries, right, for your own content maybe. And again, the ones that perform just upgrade the content and you don't need to go for like most the vast majority of people don't need to publish like tens of thousands of pages per month.

So I think my take on this is like, okay, so how do you do this in the white hat way? Well, you can do the summaries, right, for your own content maybe. And again, the ones that perform just upgrade the content and you don't need to go for like most the vast majority of people don't need to publish like tens of thousands of pages per month.

No, and I think you nailed it.

No, and I think you nailed it.

You know, Ryan, Have you ever met Ryan Dice?

You know, Ryan, Have you ever met Ryan Dice?

Yeah?

Yeah?

So Ryan Dice from digital marketer. I went to Austin to go visit him long time ago, pre COVID, and Ryan told me something that was interesting. He's like, Neil, you're in a legitimate business. Take the tactics that a lot of shady marketers use and apply them to legitimate businesses, using tactics that are really good, and you'll grow your legitimate business way faster. Yeah. And these tactics aren't like breaking rules or anything like that. Like what these guys are doing isn't really breaking any rules. But you make a good point. If you can end up taking the video content you have and you can end up summarizing our podcast content, you're now creating useful information for people and have a human verify it and review it before it's published, and you can get more traffic and it's much more likely to last over time.

So Ryan Dice from digital marketer. I went to Austin to go visit him long time ago, pre COVID, and Ryan told me something that was interesting. He's like, Neil, you're in a legitimate business. Take the tactics that a lot of shady marketers use and apply them to legitimate businesses, using tactics that are really good, and you'll grow your legitimate business way faster. Yeah. And these tactics aren't like breaking rules or anything like that. Like what these guys are doing isn't really breaking any rules. But you make a good point. If you can end up taking the video content you have and you can end up summarizing our podcast content, you're now creating useful information for people and have a human verify it and review it before it's published, and you can get more traffic and it's much more likely to last over time.

Yep. I look, I think the last thing to say about this is like, there's gonna be a lot of like people talk about programmatic SEOAI, assystemic content and all that. It's just like, if you're confident that what you're publishing is good, then great, But if not, if you feel like you're spammy, it's probably his spamy.

Yep. I look, I think the last thing to say about this is like, there's gonna be a lot of like people talk about programmatic SEOAI, assystemic content and all that. It's just like, if you're confident that what you're publishing is good, then great, But if not, if you feel like you're spammy, it's probably his spamy.

So check this out.

So check this out.

So right before we came down, I published this tweet and it talks about the top three se opportunities in twenty twenty four. And the first opportunity I broke down was don't let AI write your content. Because when I looked at the data, or at least from the survey that I ran on the Neilblatel website, six hundred and forty out of one thy fifty one respondents use AI to write their content. Two hundred and eighty two use AI combined with humans. So majority six hundred and forty, which is more than sixty percent, are just using pure AI and not having humans modify their content. And when we looked at human versus written conversus AIRN content, ninety four point twelve percent of the time the human ran content within the experimental data that we had was ranking higher.

So right before we came down, I published this tweet and it talks about the top three se opportunities in twenty twenty four. And the first opportunity I broke down was don't let AI write your content. Because when I looked at the data, or at least from the survey that I ran on the Neilblatel website, six hundred and forty out of one thy fifty one respondents use AI to write their content. Two hundred and eighty two use AI combined with humans. So majority six hundred and forty, which is more than sixty percent, are just using pure AI and not having humans modify their content. And when we looked at human versus written conversus AIRN content, ninety four point twelve percent of the time the human ran content within the experimental data that we had was ranking higher.

And on top of it.

And on top of it.

We looked at sixty eight particular websites and how much traffic they're getting from AI versus their AI content versus their human run One. When you look at the average visitor per article, the AI n ones had fifty two visitors per month. The human ren ones had two hundred and eighty three visitors per month.

We looked at sixty eight particular websites and how much traffic they're getting from AI versus their AI content versus their human run One. When you look at the average visitor per article, the AI n ones had fifty two visitors per month. The human ren ones had two hundred and eighty three visitors per month.

Wow.

Wow.

So we believe that is one of the biggest opportunities. But if you are going to use AI, and I include this in this graph, and this opportunity three, it's focused on the ultra long tail keywords. So when we look at our twenty twenty three revenue versus twenty twenty two revenue, and how much of the revenue when you just look at the SEO bucket came from keywords that were seven words or longer. In twenty twenty two was thirty one point two to one percent of our revenue came from search terms that were seven words or more. In twenty twenty three it was forty eight point nine to five percent. So we're seeing and the seven or word more keywords make up twenty four point twenty six percent of our SEO traffic. But it's the largest bucket in revenue generation. So we see a huge opportunity in a don't write AI content, or if you're going to use AI, do AI combined with humans. And if you're going to go after keywords, go after the ultra long tail, not three to six words. I'm talking about seven plus word keywords.

So we believe that is one of the biggest opportunities. But if you are going to use AI, and I include this in this graph, and this opportunity three, it's focused on the ultra long tail keywords. So when we look at our twenty twenty three revenue versus twenty twenty two revenue, and how much of the revenue when you just look at the SEO bucket came from keywords that were seven words or longer. In twenty twenty two was thirty one point two to one percent of our revenue came from search terms that were seven words or more. In twenty twenty three it was forty eight point nine to five percent. So we're seeing and the seven or word more keywords make up twenty four point twenty six percent of our SEO traffic. But it's the largest bucket in revenue generation. So we see a huge opportunity in a don't write AI content, or if you're going to use AI, do AI combined with humans. And if you're going to go after keywords, go after the ultra long tail, not three to six words. I'm talking about seven plus word keywords.

Yeah, related to this actually, based on what you're saying too, there should be a human in a loop. But the reality, I mean, here's the other reality. Right now, I'm looking at this La Times stages walk out for the first time in one hundred and forty two years. So they have a union for the La Times paper, and I think like eighty writers walked out, right, wait for what what was the walkout? The walkout's like, oh, there's gonna be layoffs at LA Times, right, they're walking out to protest that, right, and then Sports Illustrated just laid off all of its staff. I don't know if you saw that today, all their staff.

Yeah, related to this actually, based on what you're saying too, there should be a human in a loop. But the reality, I mean, here's the other reality. Right now, I'm looking at this La Times stages walk out for the first time in one hundred and forty two years. So they have a union for the La Times paper, and I think like eighty writers walked out, right, wait for what what was the walkout? The walkout's like, oh, there's gonna be layoffs at LA Times, right, they're walking out to protest that, right, and then Sports Illustrated just laid off all of its staff. I don't know if you saw that today, all their staff.

That's staff.

That's staff.

I thought they're creating all the common from AI.

I thought they're creating all the common from AI.

So the CEO got fired for that, right, and then they just they're laying off all their staff, right, So.

So the CEO got fired for that, right, and then they just they're laying off all their staff, right, So.

There's like all of this happening.

There's like all of this happening.

So It's like, I think what we're kind of getting to hear is like the best writers and the best editors will have a job, right, the worst ones will not. So like, you still need to have humans in the loop, but you're probably going to be looking for the best humans in the next couple of years.

So It's like, I think what we're kind of getting to hear is like the best writers and the best editors will have a job, right, the worst ones will not. So like, you still need to have humans in the loop, but you're probably going to be looking for the best humans in the next couple of years.

Totally agree with that.

Totally agree with that.

Yep.

Yep.

So let's see on. I guess here's another thing. The have you heard about the Have you heard about Google Web Stories yet?

So let's see on. I guess here's another thing. The have you heard about the Have you heard about Google Web Stories yet?

I've heard about Google webstority. It's been out for a long time. It's their version of TikTok or Instagram.

I've heard about Google webstority. It's been out for a long time. It's their version of TikTok or Instagram.

Have you tried it?

Have you tried it?

No?

No?

Have you no?

Have you no?

So, so I read this story on This was on CXL. Actually, so our good friend Pep so By, I'm reading this right now on the CXL site. So by researching topics on creating compelling web stories, this guy a teeth improved two point two million. He got two point two million organic visitors from Google Discover in six months. So the TLDR here is he boosted a lot of e commork web traffic, started creating compelling web stories, and then people he just you know, drove traffic from Google Discover. So I've never seen this before, and it looks exactly to your point, it looks exactly like reels.

So, so I read this story on This was on CXL. Actually, so our good friend Pep so By, I'm reading this right now on the CXL site. So by researching topics on creating compelling web stories, this guy a teeth improved two point two million. He got two point two million organic visitors from Google Discover in six months. So the TLDR here is he boosted a lot of e commork web traffic, started creating compelling web stories, and then people he just you know, drove traffic from Google Discover. So I've never seen this before, and it looks exactly to your point, it looks exactly like reels.

Yeah, and the reason they're doing this is because even a Google VP said, when young people are going to search, I'm butchering the and paraphrasing the quote. They're now like, but they're doing a search for let's say, a place to eat or a restaurant. They're turning to TikTok and Instagram. So what they're worried about is a younger audience.

Yeah, and the reason they're doing this is because even a Google VP said, when young people are going to search, I'm butchering the and paraphrasing the quote. They're now like, but they're doing a search for let's say, a place to eat or a restaurant. They're turning to TikTok and Instagram. So what they're worried about is a younger audience.

It actually looks like stories and said, so I was wrong about that, So it says over here, he put the hours in researching topics that people want to click or share. This is the key, as Google discover sends traffic to content that's getting engagement. He used buzz Sumo to measure the number of comments and shares that existing topics in the niche we're getting then selected the most engaging. So, I mean, you know, I'm looking at this Google.

It actually looks like stories and said, so I was wrong about that, So it says over here, he put the hours in researching topics that people want to click or share. This is the key, as Google discover sends traffic to content that's getting engagement. He used buzz Sumo to measure the number of comments and shares that existing topics in the niche we're getting then selected the most engaging. So, I mean, you know, I'm looking at this Google.

Graph over here.

Graph over here.

Yeah, two point one eight million clicks or so, I wonder how many of it led to conversions.

Yeah, two point one eight million clicks or so, I wonder how many of it led to conversions.

That's the other thing.

That's the other thing.

Yeah, but go try it out everyone. We haven't tried it ourselves. I just thought it was an interesting thing.

Yeah, but go try it out everyone. We haven't tried it ourselves. I just thought it was an interesting thing.

To bring up, dude.

To bring up, dude.

And that's my biggest problem with marketing. Everyone just wants to focus on traffic and very few people want to focus on bottom of the funnel metrics. And I was at a corporate event yesterday where I gave a talk just to one company and they had marketers there as well as people like in sales and lee counts up. Lead count up is great, but if it doesn't drop to the bottom line, who cares? Yep, right, I'm not trying to be a prick about it. And we're the ones who made lead count or us along with their team.

And that's my biggest problem with marketing. Everyone just wants to focus on traffic and very few people want to focus on bottom of the funnel metrics. And I was at a corporate event yesterday where I gave a talk just to one company and they had marketers there as well as people like in sales and lee counts up. Lead count up is great, but if it doesn't drop to the bottom line, who cares? Yep, right, I'm not trying to be a prick about it. And we're the ones who made lead count or us along with their team.

Helped the lead goes up.

Helped the lead goes up.

But it going up or traffic going up is great, but you need it to drop to the bottom line if you can't stop focusing on getting more and more visitors. I'm not saying you should decrease what you're doing. You should at least maintain or try to grow, but folks on fixing the rest of the funnel so that way you can actually see the revenue hit the bottom. And if you can't, then you got to adjust a strategy at the top.

But it going up or traffic going up is great, but you need it to drop to the bottom line if you can't stop focusing on getting more and more visitors. I'm not saying you should decrease what you're doing. You should at least maintain or try to grow, but folks on fixing the rest of the funnel so that way you can actually see the revenue hit the bottom. And if you can't, then you got to adjust a strategy at the top.

You know, we were talking about it this morning, like our traffic is going up and then our number of people that are opening. The free consultation on our agency website is going up, like let's say it's up twenty five percent, right, but then the lead count drop twenty five percent, So it's basically a wash, right, Yeah, And like you know, obviously there's macro things to consider right now. Also, like there's the holidays too that bring the numbers down a little bit. But at the end of the day, it's like still like, yeah, I was we were just talking with our buddy Brad right, our buddy Brad over here, so everyone check it out. What what's the we edit podcast Recorded Record record edit podcast dot com. But basically it's like there's one company we talked about this before where they're charging like thirty five thousand dollars a month and they'll publish like five thousand pieces for you, which is a lot, and they'll guarantee you like one hundred million views or something like that in ninety days. And that's good, that's really cool. But then I wonder what the ROI is at the end of the day. So I'm going to check in with one of the clients right now that's paying thirty five thousand dollars a month in two months and we'll see what happens. But at the end of the day, it's like, Okay, we're getting all the views, but like, how many conversions are we getting from this thing? Because four hundred and twenty thousand dollars a year is a lot of money.

You know, we were talking about it this morning, like our traffic is going up and then our number of people that are opening. The free consultation on our agency website is going up, like let's say it's up twenty five percent, right, but then the lead count drop twenty five percent, So it's basically a wash, right, Yeah, And like you know, obviously there's macro things to consider right now. Also, like there's the holidays too that bring the numbers down a little bit. But at the end of the day, it's like still like, yeah, I was we were just talking with our buddy Brad right, our buddy Brad over here, so everyone check it out. What what's the we edit podcast Recorded Record record edit podcast dot com. But basically it's like there's one company we talked about this before where they're charging like thirty five thousand dollars a month and they'll publish like five thousand pieces for you, which is a lot, and they'll guarantee you like one hundred million views or something like that in ninety days. And that's good, that's really cool. But then I wonder what the ROI is at the end of the day. So I'm going to check in with one of the clients right now that's paying thirty five thousand dollars a month in two months and we'll see what happens. But at the end of the day, it's like, Okay, we're getting all the views, but like, how many conversions are we getting from this thing? Because four hundred and twenty thousand dollars a year is a lot of money.

It's a lot of money.

It's a lot of money.

Yeah, at the end of the day, it just depends on what you can do at the bottom. But funny enough, you and I have also talked about adjusting our strategies in this economy. I think SEO is great, paid as social media, all that kind of stuff is great, but there's also other ways to grow a company. And we've talked a little about M and A. But you and I were discussing this morning taking other companies and merging them into yours and giving them equity in yours.

Yeah, at the end of the day, it just depends on what you can do at the bottom. But funny enough, you and I have also talked about adjusting our strategies in this economy. I think SEO is great, paid as social media, all that kind of stuff is great, but there's also other ways to grow a company. And we've talked a little about M and A. But you and I were discussing this morning taking other companies and merging them into yours and giving them equity in yours.

Yeah, so let's go through this exercise so maybe people can understand because in this down economy right now, we still believe it's a down economy, there are.

Yeah, so let's go through this exercise so maybe people can understand because in this down economy right now, we still believe it's a down economy, there are.

Going to be lots of deals available.

Going to be lots of deals available.

Actually, I was watching some of the Davos talks right I'm sure you watch them too, and I think David Rubinstein was like he thinks private equity and M and a activity is going to pick up this year, and you know you have you have your M and a team. I've talked to some brokers and you know, they say it's at least the guys. The brokers I talked to are like, oh yeah, it's right for the taking right now. But it's interesting because I talk to the brokers now, they're like, oh, yeah, this deal, this this founder over here, he's down to just acquire acqu hire him and you just pay like, you know, an upfront amount of money and like you don't even need to pay a high MultiPar any things. So it's like a lot of agencies are hurting right now, so we're in an agency game. So I guess this is the context that we'll talk about it in.

Actually, I was watching some of the Davos talks right I'm sure you watch them too, and I think David Rubinstein was like he thinks private equity and M and a activity is going to pick up this year, and you know you have you have your M and a team. I've talked to some brokers and you know, they say it's at least the guys. The brokers I talked to are like, oh yeah, it's right for the taking right now. But it's interesting because I talk to the brokers now, they're like, oh, yeah, this deal, this this founder over here, he's down to just acquire acqu hire him and you just pay like, you know, an upfront amount of money and like you don't even need to pay a high MultiPar any things. So it's like a lot of agencies are hurting right now, so we're in an agency game. So I guess this is the context that we'll talk about it in.

Yeah. No, it's just like why not partner with people that you know have good businesses but are hurting because the things they can't control, like the economy, and you do a deal with them where you're giving them equity in your business and no money is swapped, you know, together, if you can fix more problems and grow, why not For example, semple if at Single Grain, I'm assuming majority of your revenue's SEO over paid media is paid is paid, so maybe and not that much social media or no social media paid SEU CRO Okay, So then you take the areas where you're not generating a lot of revenue, like social media. You go find a social media agency to partner up with, and hopefully that social media agency only does social right hence I said social media agency. And you then sell all your services SEO CRO paid to that company, assuming they're only doing organic social. And then you take all their customers or all your customers and you sell them social media marketing. So you combine both. You make more money from both clients. When clients start paying for multiple service items like paid advertising and SEO and CRO and social media, et cetera, your turn also goes down, so you win on multiple fronts. That's how private equity they make one plus one egal three. It's expensive, it's hard to do, but I think this is a really good strategy and approach.

Yeah. No, it's just like why not partner with people that you know have good businesses but are hurting because the things they can't control, like the economy, and you do a deal with them where you're giving them equity in your business and no money is swapped, you know, together, if you can fix more problems and grow, why not For example, semple if at Single Grain, I'm assuming majority of your revenue's SEO over paid media is paid is paid, so maybe and not that much social media or no social media paid SEU CRO Okay, So then you take the areas where you're not generating a lot of revenue, like social media. You go find a social media agency to partner up with, and hopefully that social media agency only does social right hence I said social media agency. And you then sell all your services SEO CRO paid to that company, assuming they're only doing organic social. And then you take all their customers or all your customers and you sell them social media marketing. So you combine both. You make more money from both clients. When clients start paying for multiple service items like paid advertising and SEO and CRO and social media, et cetera, your turn also goes down, so you win on multiple fronts. That's how private equity they make one plus one egal three. It's expensive, it's hard to do, but I think this is a really good strategy and approach.

And we'll probably spend more time maybe in a future episode, maybe in the next four or so, talking about how we might, how you might structure these deals, and how you might There's potential pitfalls as well, so we'll talk through that as well.

And we'll probably spend more time maybe in a future episode, maybe in the next four or so, talking about how we might, how you might structure these deals, and how you might There's potential pitfalls as well, so we'll talk through that as well.

But yeah, we're an environment right now.

But yeah, we're an environment right now.

To Neil's point, where you can take equity, you don't necessarily need a swap cash.

To Neil's point, where you can take equity, you don't necessarily need a swap cash.

If you have cash, like, go ahead and use it.

If you have cash, like, go ahead and use it.

Like you know, sometimes it's expensive to give up equity, so and some people might not want to do that.

Like you know, sometimes it's expensive to give up equity, so and some people might not want to do that.

So there's a lot of ways to structure a deal.

So there's a lot of ways to structure a deal.

And often people will say your price, my terms, and so oftentimes the terms are more important than the price itself because it's like, sure, Neil, I'll pay you ten billion dollars for a company over ten billion years.

And often people will say your price, my terms, and so oftentimes the terms are more important than the price itself because it's like, sure, Neil, I'll pay you ten billion dollars for a company over ten billion years.

Yeah, and it's like, okay, good deal.

Yeah, and it's like, okay, good deal.

Right, I'm not going to live that long, so it doesn't matter exactly anyway.

Right, I'm not going to live that long, so it doesn't matter exactly anyway.

That's it for today, So check out the next couple of episodes.

That's it for today, So check out the next couple of episodes.

Maybe we'll talk more about the M and A stuff and we will see you tomorrow.

Maybe we'll talk more about the M and A stuff and we will see you tomorrow.

And don't forget the rate review. Subscribe it helps us grow by

And don't forget the rate review. Subscribe it helps us grow by