Does the Skyscraper Technique Work in 2021?

In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
[00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
[01:14] Ways in which the technique is still working and how it is being misunderstood too.
[02:37] Word count is not the most important thing, it's about value.
[03:54] The example of Wikipedia and why this proves the importance of updating content.
[04:37] Usability, links and more to improve you traffic!
[04:56] That is it for today!
[04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!



Links Mentioned in Today’s Episode:



Backlinko

Ahrefs

Ubersuggest

Wayback Machine



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?</li> <li>[00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.</li> <li>[01:14] Ways in which the technique is still working and how it is being misunderstood too.</li> <li>[02:37] Word count is not the most important thing, it's about value.</li> <li>[03:54] The example of Wikipedia and why this proves the importance of updating content.</li> <li>[04:37] Usability, links and more to improve you traffic!</li> <li>[04:56] That is it for today!</li> <li>[04:59] Go to <a href="http://marketingschool.io/pro">marketingschool.io/pro</a> for 14 days free in our marketing community!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://backlinko.com/">Backlinko</a> <a href="https://ahrefs.com/">Ahrefs</a> <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a>  <a href="https://archive.org/web/">Wayback Machine</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we...

Does the Skyscraper Technique Work in 2021? #1673

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ab018e67-d7dd-4f52-9c27-b0d200257315/transcript

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss hiring marketers, agency coaching, dealing with business lulls, acquiring big clients, relationship building, and podcasting strategies.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Strategic Hiring for Marketers
(00:56) Coaching and Growth Support for Agencies
(02:44) Acquiring Big Clients through Relationship Building
(13:16) Podcasting Strategies for Client Acquisition

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss hiring marketers, agency coaching, dealing with business lulls, acquiring big clients, relationship building, and podcasting strategies.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Strategic Hiring for Marketers</li>
</ul>
<ul>
<li aria-level="1">(00:56) Coaching and Growth Support for Agencies</li>
</ul>
<ul>
<li aria-level="1">(02:44) Acquiring Big Clients through Relationship Building</li>
</ul>
<ul>
<li aria-level="1">(13:16) Podcasting Strategies for Client Acquisition</li>
</ul>
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Mastermind Dinners: LeadGen That Actually Works in 2024

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4c199a79-fe6f-4d7c-8f43-b18200688c08/transcript

In episode #2751, we discuss the importance of video content, the impact of social media on business success, the significance of traditional marketing channels, and the role of due diligence in business acquisitions.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: 30M vs 500 Views - The One Change That Made All The Difference
(01:15) 30M vs 500 Views - The One Change That Made All The Difference
(13:39) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2751, we discuss the importance of video content, the impact of social media on business success, the significance of traditional marketing channels, and the role of due diligence in business acquisitions.
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today's topic: 30M vs 500 Views - The One Change That Made All The Difference</li>
<li aria-level="1">(01:15) 30M vs 500 Views - The One Change That Made All The Difference</li>
<li aria-level="1">(13:39) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

30M vs 500 Views - The One Change That Made All The Difference

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8970d508-1146-4e88-b892-b18100d0bde9/transcript

In episode #2750, we discuss the impact of AI concierge on dating and business, the implications of M&A for business growth, the rise of AI-generated podcasts, the challenges of social networking platforms, and the influence of influencers and affiliate marketing. 



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today's topic: AI concierge will affect dating, Perplexity's AI-generated podcast, OpenAI's long-term risks, & more
(01:15) AI Concierge Will Affect Dating - Implications for Business
(03:27) Perplexity's AI Generated Podcast
(04:24) OpenAI dissolves team focused on long-term AI risks, less than 1 year after announcing it
(06:09) Why is swarming killing SEO
(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!



Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2750, we discuss the impact of AI concierge on dating and business, the implications of M&amp;A for business growth, the rise of AI-generated podcasts, the challenges of social networking platforms, and the influence of influencers and affiliate marketing. 
 
Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA"> YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today's topic: AI concierge will affect dating, Perplexity's AI-generated podcast, OpenAI's long-term risks, &amp; more</li>
<li aria-level="1">(01:15) AI Concierge Will Affect Dating - Implications for Business</li>
<li aria-level="1">(03:27) Perplexity's AI Generated Podcast</li>
<li aria-level="1">(04:24) OpenAI dissolves team focused on long-term AI risks, less than 1 year after announcing it</li>
<li aria-level="1">(06:09) Why is swarming killing SEO</li>
<li aria-level="1">(11:31) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
 
Go to<a href="https://www.marketingschool.io"> https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback: 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a></li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

AI concierge will affect dating - implications for business, Perplexity's AI-generated podcast, OpenAI dissolves team focused on long-term AI risks (less than one year after announcing it), Why swarming is killing SEO, and Ag1 spent $40m on podcasts

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ce073a37-bf8f-41bb-ab11-b18000c7e744/transcript

Does the Skyscraper Technique Work in 2021? #1673

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