In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress  here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Does Podcast Advertising Actually Work?
[00:35] MeUndies advertises on podcasts. They make $75 Million a year.
[00:48] They spent a third of their marketing budget on podcast advertising.
[01:10] Eric thinks this is “stupid”.
[01:40] Once you start advertising overly consistently, the message becomes lost on people.
[02:15] People reach out wanting to advertise with us all the time.
[02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
[03:05] Knowing the audience is key.
[03:15] It has to be the right product for the right people.
[03:20] That’s it for today!
[03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!  DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="https://docs.google.com/forms/d/e/1FAIpQLSegKGoOGZ2CfPUZjPMAMSWD_lBVKSSRym1HP57fQJV67oAwEw/viewform"> here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Does Podcast Advertising Actually Work?</li> <li>[00:35] <a href="https://www.meundies.com/">MeUndies</a> advertises on podcasts. They make $75 Million a year.</li> <li>[00:48] They spent a third of their marketing budget on podcast advertising.</li> <li>[01:10] Eric thinks this is “stupid”.</li> <li>[01:40] Once you start advertising overly consistently, the message becomes lost on people.</li> <li>[02:15] People reach out wanting to advertise with us all the time.</li> <li>[02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.</li> <li>[03:05] Knowing the audience is key.</li> <li>[03:15] It has to be the right product for the right people.</li> <li>[03:20] That’s it for today!</li> <li>[03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out <a href="http://singlegrain.com/dtla">this website</a> if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! <a href="https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> DM Eric</a> if you would like to participate in the VIP dinner.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads...

Does Podcast Advertising Actually Work? | Ep. #977

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4969197-c9ee-49dc-beae-b0d20050337f/transcript

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