In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.  Time Stamped Show Notes: 
00:27 – Today’s topic: Does Direct Mail Still Work?
00:35 – It’s untrue that direct mail doesn’t work anymore
00:41 – Russell Brunson from ClickFunnels is a great example of how well it works
01:07 – “Direct mail is NOT dead”
01:21 – Direct mail still works for businesses that cater to older people
01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail
01:57 – Neil describes an ad he got in the mail the other day that he actually opened
02:21 – Like a website, direct mail also has funnels
02:47 – Send a unique letter to get someone open it
03:00 – Have persuasive copy
03:10 – Neil is testing out a marketing strategy in the mail
04:14 – Consider your audience
05:37 – Be creative with your messaging inside your mail
06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad
07:19 – That’s it for today’s episode! 3 Key Points: 
Snail mail is NOT dead—you just need to be creative in your marketing.
It is ESSENTIAL to have creative and persuasive copy in direct mail.
Success in direct mail is dependent on approaching the right, target audience.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.  Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Does Direct Mail Still Work?
</li> <li>00:35 – It’s untrue that direct mail doesn’t work anymore</li> <li>00:41 – <a href="https://www.linkedin.com/in/russellbrunson">Russell Brunson</a> from <a href="https://www.clickfunnels.com/">ClickFunnels</a> is a great example of how well it works</li> <li>01:07 – “Direct mail is NOT dead”</li> <li>01:21 – Direct mail still works for businesses that cater to older people</li> <li>01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail</li> <li>01:57 – Neil describes an ad he got in the mail the other day that he actually opened</li> <li>02:21 – Like a website, direct mail also has funnels</li> <li>02:47 – Send a unique letter to get someone open it</li> <li>03:00 – Have persuasive copy</li> <li>03:10 – Neil is testing out a marketing strategy in the mail</li> <li>04:14 – Consider your audience</li> <li>05:37 – Be creative with your messaging inside your mail</li> <li>06:50 – Target down your list to a small group so you can spend more money personalizing the mail ad</li> <li>07:19 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Snail mail is NOT dead—you just need to be creative in your marketing.</li> <li>It is ESSENTIAL to have creative and persuasive copy in direct mail.</li> <li>Success in direct mail is dependent on approaching the right, target audience.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the...

Does Direct Mail Still Work? | Ep. #138

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