Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patou, and today we're going to talk about if you really need to write eighteen hundred ninety words blog posts, that is to rank on page one. Yeah, in general, there's a lot of bloggers out there. This debt I believe came from Brian Dean. I'm pretty sure it did. And Brian's amazing. He's a good friend of mine. Do you know him as well. He's a nice guy and this is just research that he did. Brian is not saying that if you don't write eighteen hundred and ninety word articles that you won't rank on page one at Google. A lot of people believe that content is king, which is true, but they believe when they're saying content is king, that you need word count or else you won't rank at all. But that's a big min Google looks at each industry separately. For example, if you're in the travel niche, Google doesn't want you to create five thousand word articles because more people want to see videos and pictures then they want to see, you know, ten thousand word articles describing a place. They may want to see reviews of people. If you look at trip Advisor, they rank extremely well and they don't necessarily have tons of word of texts on each and every single page. So I think if you're starting out, let's say you're starting from ground zero, you know, the longer form content is. These are kind of in the last couple of episodes we talked about you know what, why would you even do blog posts if it doesn't help you generate sales. But what you're doing with the blog post is you're trying to generate your foundation, right. You're trying to create a foundation where you can collect links to this blog post and they start to rank number one. Those are going to get more links, it's going to help your domain authority go up as a whole, and then what's going to happen afterwards is you're going to have an easier time ranking number one for new types of content. So the question is do you need eighteen ninety words starting out? No, you don't initially, but it's it can help, But don't write long form content just sort of sake of writing long form content. Now this type of I mean when you do eighteen hundred and ninety word posts, what you see is that it's longer form. People find that it's more helpful. And then what you've done is you've created a linkable asset. Right. So what I would say from there is once you have that going, maybe you don't need to focus so much on long form content. Maybe can focus on upgrading, right, Maybe we can focus on link building as well. There's a bunch of different things we can do to help rank number one. Maybe you can even create pillar content like what Neil has. If you Google Online marketing that posts on quick sprout where he has what fourteen chapters from one post. That's how he's created such a powerful thing. Call it a content cluster or a pillar content, or you can even call it like a megazord. If you're in the B to B industry, typically longer is better. Doesn't mean you need to be eighteen hundred words. It could be ten thousand, could be five hundred. You just have to look at your niche and how competitive it is. If you're in the B two C vertical, a lot of times you don't need as much length. Reason being is consumers don't always want to read you ten thousand word posts. If the industries like health or nutrition, yes they do like long form content, but you need to look at the vertical. What I recommend doing is instead of saying, hey, you need to write eighteen hundred word content pieces or blog posts, Google the terms you want to rank for, look at the top ten results, look at their word count. That'll give you idea of what's working well. And it doesn't mean that just because they long form content that that's what Google's looking for instead, look at their comments, look at what people are love from that site, ask people, survey them whatever, and maybe you can post it out on Craigslist to try to get more surveying or feedback, or you can use tools like user testing. But once you get this feedback, it'll give you a good understanding of what type of content you need to create and how long it should be. Actually, Neil brings up a really good point, there's no need to reinvent the wheel. You can use a tool like sem rush or h refs to take a look at the top ten results, right, and what it's going to show you. It's going to show your table. It's going to show you approximately You're going to see the number of domains that each site has linking to it, so you can see the links and you can click on each one and see what the trends are. Right, if everybody else is doing like three hundred word posts, you'll probably be able to get away with one. And h ref's their keyword difficulty tool will show you approximately how many links you need to get into top ten. I'm not saying it's completely accurate, but it's at least a form of reference that you can go with and then you can feel free to use Brian dean skyscraper technique if you want, which is writing longer from content or like I said, you might not even need to Yep, that's it for mine. Leave that Downtown LA. But you didn't strect it. Oh yeah, okay, let me start it. We are doing a live event in downtown LA. All right, So this event, if you aways want to attend, it's free. You got to go to Marketing School dot io, slash stats, free food, free information, whole day event. We're also going to record it if you can't make it to Downtown LA. But if you want access to the recording or you want to attend in person, you need to help us get to a million listens a month. The way you can do this is by rating, reviewing, sharing our content. There's buttons on that page. It only takes a few seconds. Click on them. It'll help us, it'll help you. It's a win win situation, and we look forward to seeing you in person. All right, goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best day content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patou, and today we're going to talk about if you really need to write eighteen hundred ninety words blog posts, that is to rank on page one. Yeah, in general, there's a lot of bloggers out there. This debt I believe came from Brian Dean. I'm pretty sure it did. And Brian's amazing. He's a good friend of mine. Do you know him as well. He's a nice guy and this is just research that he did. Brian is not saying that if you don't write eighteen hundred and ninety word articles that you won't rank on page one at Google. A lot of people believe that content is king, which is true, but they believe when they're saying content is king, that you need word count or else you won't rank at all. But that's a big min Google looks at each industry separately. For example, if you're in the travel niche, Google doesn't want you to create five thousand word articles because more people want to see videos and pictures then they want to see, you know, ten thousand word articles describing a place. They may want to see reviews of people. If you look at trip Advisor, they rank extremely well and they don't necessarily have tons of word of texts on each and every single page. So I think if you're starting out, let's say you're starting from ground zero, you know, the longer form content is. These are kind of in the last couple of episodes we talked about you know what, why would you even do blog posts if it doesn't help you generate sales. But what you're doing with the blog post is you're trying to generate your foundation, right. You're trying to create a foundation where you can collect links to this blog post and they start to rank number one. Those are going to get more links, it's going to help your domain authority go up as a whole, and then what's going to happen afterwards is you're going to have an easier time ranking number one for new types of content. So the question is do you need eighteen ninety words starting out? No, you don't initially, but it's it can help, But don't write long form content just sort of sake of writing long form content. Now this type of I mean when you do eighteen hundred and ninety word posts, what you see is that it's longer form. People find that it's more helpful. And then what you've done is you've created a linkable asset. Right. So what I would say from there is once you have that going, maybe you don't need to focus so much on long form content. Maybe can focus on upgrading, right, Maybe we can focus on link building as well. There's a bunch of different things we can do to help rank number one. Maybe you can even create pillar content like what Neil has. If you Google Online marketing that posts on quick sprout where he has what fourteen chapters from one post. That's how he's created such a powerful thing. Call it a content cluster or a pillar content, or you can even call it like a megazord. If you're in the B to B industry, typically longer is better. Doesn't mean you need to be eighteen hundred words. It could be ten thousand, could be five hundred. You just have to look at your niche and how competitive it is. If you're in the B two C vertical, a lot of times you don't need as much length. Reason being is consumers don't always want to read you ten thousand word posts. If the industries like health or nutrition, yes they do like long form content, but you need to look at the vertical. What I recommend doing is instead of saying, hey, you need to write eighteen hundred word content pieces or blog posts, Google the terms you want to rank for, look at the top ten results, look at their word count. That'll give you idea of what's working well. And it doesn't mean that just because they long form content that that's what Google's looking for instead, look at their comments, look at what people are love from that site, ask people, survey them whatever, and maybe you can post it out on Craigslist to try to get more surveying or feedback, or you can use tools like user testing. But once you get this feedback, it'll give you a good understanding of what type of content you need to create and how long it should be. Actually, Neil brings up a really good point, there's no need to reinvent the wheel. You can use a tool like sem rush or h refs to take a look at the top ten results, right, and what it's going to show you. It's going to show your table. It's going to show you approximately You're going to see the number of domains that each site has linking to it, so you can see the links and you can click on each one and see what the trends are. Right, if everybody else is doing like three hundred word posts, you'll probably be able to get away with one. And h ref's their keyword difficulty tool will show you approximately how many links you need to get into top ten. I'm not saying it's completely accurate, but it's at least a form of reference that you can go with and then you can feel free to use Brian dean skyscraper technique if you want, which is writing longer from content or like I said, you might not even need to Yep, that's it for mine. Leave that Downtown LA. But you didn't strect it. Oh yeah, okay, let me start it. We are doing a live event in downtown LA. All right, So this event, if you aways want to attend, it's free. You got to go to Marketing School dot io, slash stats, free food, free information, whole day event. We're also going to record it if you can't make it to Downtown LA. But if you want access to the recording or you want to attend in person, you need to help us get to a million listens a month. The way you can do this is by rating, reviewing, sharing our content. There's buttons on that page. It only takes a few seconds. Click on them. It'll help us, it'll help you. It's a win win situation, and we look forward to seeing you in person. All right, goodbye. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best day content possible. We'll see you in class tomorrow right here on Marketing School