In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do Headings Really Impact Your Rankings?
• [00:35] The surprising test results that sparked this conversation.
• [01:42] The four groups of headings that Neil used to measure efficacy.
• [02:29] Which groups improved traffic and which groups declined — what does Google like?
• [03:19] Same font sizes result in shorter visits to your site.
• [04:05] Pulling snippets from headings and making it easier for search engines.
• [04:17] That is it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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