Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.
[00:21] Introducing Chris Walker, CEO of Refine Labs.
[01:02] An overview of Refine Labs and the new product they’re launching called The Vault.
[02:49] The concept of Dark Social and what it means for businesses.
[04:40] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.
[05:33] Understanding the distinction between creating demand and capturing demand.
[07:35] How to create demand during an economic slowdown.
[09:50] Chris’s approach to creating content. 
[13:13] How to use virtual live events in a simplified marketing stack.
[15:37] The value of consistency when creating content and writing your own copy.
[17:58] Why filming live content has been so effective for Chris.
[18:36] Why Chris recommends narrowing your focus as a marketer. 
[20:19] How Chris’s content team is structured.
[22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.
[26:02] Why agencies are so effective as a launchpad business.
[27:43] Examples of the excellent companies that have financed Refine Labs. 
[29:38] Chris answers our rapid-fire questions.
[31:34] Learn where you can find Chris online.
[31:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[31:58] Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:


Chris Walker on LinkedIn
Refine Labs
The Vault Waitlist
CapChase
Pipe
Timia Capital


 Mastery


 State of Demand Gen Podcast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 




Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu







Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing stack that works, and how Refine Labs are making marketing more scientific. Make sure you tune in for this eye-opening episode from an expert who is at the bleeding edge of market research!TIME-STAMPED SHOW NOTES:<ul>
<li>[00:20] Today’s topic: Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker.</li>
<li>[00:21] Introducing Chris Walker, CEO of Refine Labs.</li>
<li>[01:02] An overview of Refine Labs and the new product they’re launching called The Vault.</li>
<li>[02:49] The concept of Dark Social and what it means for businesses.</li>
<li>[04:40] Multi-touch attribution and why it’s not as innovative and robust as some businesses think.</li>
<li>[05:33] Understanding the distinction between creating demand and capturing demand.</li>
<li>[07:35] How to create demand during an economic slowdown.</li>
<li>[09:50] Chris’s approach to creating content. </li>
<li>[13:13] How to use virtual live events in a simplified marketing stack.</li>
<li>[15:37] The value of consistency when creating content and writing your own copy.</li>
<li>[17:58] Why filming live content has been so effective for Chris.</li>
<li>[18:36] Why Chris recommends narrowing your focus as a marketer. </li>
<li>[20:19] How Chris’s content team is structured.</li>
<li>[22:31] Why Chris describes Refine Labs as an experimentation lab, rather than an agency.</li>
<li>[26:02] Why agencies are so effective as a launchpad business.</li>
<li>[27:43] Examples of the excellent companies that have financed Refine Labs. </li>
<li>[29:38] Chris answers our rapid-fire questions.</li>
<li>[31:34] Learn where you can find Chris online.</li>
<li>[31:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!</li>
<li>[31:58] Go to <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul>
<li><a href="https://www.linkedin.com/in/chriswalker171/">Chris Walker on LinkedIn</a></li>
<li><a href="https://www.refinelabs.com/">Refine Labs</a></li>
<li><a href="https://www.refinelabs.com/waitlist">The Vault Waitlist</a></li>
<li><a href="https://www.capchase.com/">CapChase</a></li>
<li><a href="https://pipe.com/">Pipe</a></li>
<li><a href="https://timiacapital.com/">Timia Capital</a></li>
</ul> <ul><li><a href="https://www.amazon.com/Mastery-Robert-Greene-audiobook/dp/B00A6G9CGG/ref=sr_1_1?crid=1Z3T6SB2CBU7U&amp;keywords=mastery&amp;qid=1655461882&amp;s=books&amp;sprefix=mastery%2Cstripbooks-intl-ship%2C514&amp;sr=1-1"> Mastery</a></li></ul> <ul>
<li><a href="https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213"> State of Demand Gen Podcast</a></li>
<li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li>
</ul> Leave Some Feedback:  <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul>  Connect with Us:   <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social...

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/661e09e1-6e12-4128-bd1d-b0d20001d06e/transcript

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