Marketing School - Digital Marketing and Online Marketing TipsMarketing School - Digital Marketing and Online Marketing Tips

Dangerous M&A Mistakes You Should Avoid with Deven Soni

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Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.

TIME-STAMPED SHOW NOTES:

  • (00:00) - The most common mistake in business acquisition
  • (02:15) - Here’s how we got a customer database worth $2M dollars
  • (03:20) - Don't acquire a company unless you know how to run it
  • (05:03) - Why motivation is important in acquiring companies
  • (07:17) - Why it’s easier to buy big businesses
  • (08:20) - Here’s how you should handle employees when acquiring a company
  • (10:24) - Don’t change anything drastically when acquiring a company


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