In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.




Don’t forget to help us grow by subscribing and liking on YouTube!




Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Critical Agency Acquisition Mistakes
(00:32) Importance of retaining the top talent during the acquisition
(01:39) Need for founders to stay on board for knowledge transfer
(02:59) Importance of conducting thorough due diligence before acquiring
(03:56) Taking time for due diligence and decreasing the seller's advantage
(05:32) Key factors to consider during due diligence: churn, revenue, growth
(06:20) Importance of cultural fit and interviewing for it
(06:52) The Leader's responsibility to be closely involved in the acquisition process
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu






Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: Critical Agency Acquisition Mistakes</li>
<li>
(00:32) Importance of retaining the top talent during the acquisition</li>
<li>
(01:39) Need for founders to stay on board for knowledge transfer</li>
<li>
(02:59) Importance of conducting thorough due diligence before acquiring</li>
<li>
(03:56) Taking time for due diligence and decreasing the seller's advantage</li>
<li>
(05:32) Key factors to consider during due diligence: churn, revenue, growth</li>
<li>
(06:20) Importance of cultural fit and interviewing for it</li>
<li>
(06:52) The Leader's responsibility to be closely involved in the acquisition process</li>
<li>
(07:10) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Leave Some Feedback:<ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us: <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Critical Agency Acquisition Mistakes

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f1719030-f09e-4118-af5e-b0d101699463/transcript

Advertisement