In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.

TIME-STAMPED SHOW NOTES:
[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.
[00:39] Expedia conducted an experiment leading to improved results
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI
[03:04] Examples of other companies, adopting omnichannel strategies are discussed
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!




Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:

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Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel.</li>
<li>
[00:39] Expedia conducted an experiment leading to improved results</li>
<li>
[01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI</li>
<li>
[03:04] Examples of other companies, adopting omnichannel strategies are discussed</li>
<li>
[04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI.</li>
<li>
[05:04] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul> Go to<a href="https://www.marketingschool.io/"> https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on<a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ"> YouTube</a>! Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review. Connect with Us: <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel shares a crazy marketing lesson they learned from Expedia.

Crazy Marketing Lesson We Learned From Expedia

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a8a5d315-1943-4976-b664-b0d10172c720/transcript

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