In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.

TIME-STAMPED SHOW NOTES
[00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think
[00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
[01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
[01:20] You just have to keep in mind how conversions work.
[01:38] The second school of thought is that quality wins over quantity every time.
[01:50] Backlinko writes infrequent, high-quality content.
[02:07] HubSpot posts the most content, but their quality isn’t as good.
[02:44] However, they still do extremely well in rankings, conversions, etc.
[03:08] Backlinko is worth less than HubSpot.
[03:40] Guest contributors can bring in new audience members and get you more conversions.
[04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.
[04:20] It’s all about creating a framework/system for posts and guest posts.
[04:35] Read the  post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.
[04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.
[05:00] Content marketing will boost your site authority.
[05:20] That’s it for today!
[05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES <ul> <li>[00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think
</li> <li>[00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.</li> <li>[01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.</li> <li>[01:20] You just have to keep in mind how conversions work.</li> <li>[01:38] The second school of thought is that quality wins over quantity every time.</li> <li>[01:50] <a href="https://backlinko.com/">Backlinko</a> writes infrequent, high-quality content.</li> <li>[02:07] <a href="https://www.hubspot.com/">HubSpot</a> posts the most content, but their quality isn’t as good.</li> <li>[02:44] However, they still do extremely well in rankings, conversions, etc.</li> <li>[03:08] Backlinko is worth less than HubSpot.</li> <li>[03:40] Guest contributors can bring in new audience members and get you more conversions.</li> <li>[04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.</li> <li>[04:20] It’s all about creating a framework/system for posts and guest posts.</li> <li>[04:35] Read the <a href="http://tomtunguz.com/content-marketing-compounding-returns/"> post</a> from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.</li> <li>[04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.</li> <li>[05:00] Content marketing will boost your site authority.</li> <li>[05:20] That’s it for today!</li> <li>[05:26] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES  [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think...

Content Marketing Doesn't Work The Way You Think | Ep. #676

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/48081299-bda2-4ac9-b57e-b0d2006279fa/transcript

Advertisement