In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. Time Stamped Show Notes: 
00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist
00:34 – Map out how much the venue is going to cost you. 
00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything.
01:20 – If they’d used the free venue, it would have been an inferior experience for the guests.
01:29 – You need to have contingencies for how you’re going to get attendees. 
01:40 – Email blast only works if you’ve segmented your list.
01:50 – Partner up with other organizations in the area to get more attendees.
02:20 – Invite people from your Meetup group.
02:39 – Use ads.
02:45 – Use Dux-Soup, an automation tool where you can, for example, hit up all your contacts with “marketing” in their title.
03:05 – You’ll lose money if you don’t create the right experience because over time people will come to know you as someone who hosts bad events – and will likely assume that your business isn’t very good, either.
04:00 – Get help because it takes a team to run a successful event.
04:24 – Eric and Neil’s goal was to break even, not to make money off it. 
04:39 – If you lose a couple hundred dollars, that’s a win!
04:50 – Don’t just measure how much money you make from throwing the event, measure how much you make in total: networking, long-term contracts, etc.
05:05 – Build relationships from going to conferences and learn from others who’ve thrown events.
05:55 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 
06:02 – Go to SingleGrain.com/giveaway to get your FREE copy
06:06 – That’s it for today’s episode! 3 Key Points: 
A good venue is critical so that you give your event attendees a great experience.
Plan ahead how you’re going to get attendees to your event – email, partnering up with other organizations, advertising.
The point is not to make money off of a live event, but to build in-person relationships – which will pay off in the long run.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the importance of getting help when planning and running a conference, and why your should focus on building relationships rather than making money. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Conferences Are Going to Lose You Money Unless You Follow This Checklist
</li> <li>00:34 – Map out how much the venue is going to cost you. <ul> <li>00:45 – For their Marketing School Live event they wound up booking one that costs $2,500 instead of a free one because the venue took care of everything.</li> <li>01:20 – If they’d used the free venue, it would have been an inferior experience for the guests.</li> </ul> </li> <li>01:29 – You need to have contingencies for how you’re going to get attendees. <ul> <li>01:40 – Email blast only works if you’ve segmented your list.</li> <li>01:50 – Partner up with other organizations in the area to get more attendees.</li> <li>02:20 – Invite people from your Meetup group.</li> <li>02:39 – Use ads.</li> <li>02:45 – Use <a href="https://www.dux-soup.com/">Dux-Soup</a>, an automation tool where you can, for example, hit up all your contacts with “marketing” in their title.</li> </ul> </li> <li>03:05 – You’ll lose money if you don’t create the right experience because over time people will come to know you as someone who hosts bad events – and will likely assume that your business isn’t very good, either.</li> <li>04:00 – Get help because it takes a team to run a successful event.</li> <li>04:24 – Eric and Neil’s goal was to break even, not to make money off it. <ul> <li>04:39 – If you lose a couple hundred dollars, that’s a win!</li> <li>04:50 – Don’t just measure how much money you make from throwing the event, measure how much you make in total: networking, long-term contracts, etc.</li> </ul> </li> <li>05:05 – Build relationships from going to conferences and learn from others who’ve thrown events.</li> <li>05:55 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>06:02 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>06:06 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A good venue is critical so that you give your event attendees a great experience.</li> <li>Plan ahead how you’re going to get attendees to your event – email, partnering up with other organizations, advertising.</li> <li>The point is not to make money off of a live event, but to build in-person relationships – which will pay off in the long run.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #478, Eric and Neil share their own personal checklist for throwing a successful live event. Tune in to hear them discuss whether to use a free venue or one that costs money, the various methods to get the word out about your event, the...

Conferences Are Going to Lose You Money Unless You Follow This Checklist | Ep. #478

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