In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!

TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Coca-Cola's New Marketing Formula.
(00:11) Takeaways from a Wall Street Journal article on the subject.
(00:41) An overview of Coca-Cola’s new marketing strategy.
(02:03) Focusing on the core of the business and its values.
(02:33) What makes Coca-Cola’s marketing approach innovative?
(03:01) Important takeaways from their marketing strategy.
(03:33) Coca-Cola’s focus on event-based marketing.
(04:36) Why traditional marketing approaches are still relevant. 
(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Coca‑Cola
‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’
AnyRoad




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: Coca-Cola's New Marketing Formula.</li>
<li>
(00:11) Takeaways from a Wall Street Journal article on the subject.</li>
<li>
(00:41) An overview of Coca-Cola’s new marketing strategy.</li>
<li>
(02:03) Focusing on the core of the business and its values.</li>
<li>
(02:33) What makes Coca-Cola’s marketing approach innovative?</li>
<li>
(03:01) Important takeaways from their marketing strategy.</li>
<li>
(03:33) Coca-Cola’s focus on event-based marketing.</li>
<li>
(04:36) Why traditional marketing approaches are still relevant. </li>
<li>
(05:40) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://www.coca-cola.com">Coca‑Cola</a></li>
<li><a href="https://www.wsj.com/articles/coca-colas-cmo-on-sidestepping-the-culture-wars-navigating-ai-and-boosting-events-over-ads-4b81acf4">‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’</a></li>
<li><a href="https://www.anyroad.com">AnyRoad</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Coca-Cola's New Marketing Formula

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e546bead-6200-4588-8f7c-b0d1016d6360/transcript

Advertisement