In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
[01:24] John's background and how he ended up in his current role.
[02:21] The steps that led to John getting into the world of traffic.
[03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
[03:39] The free trial and array of resources you can find on the ClickFunnels website.
[04:11] New strategies that John and his team are trying out currently.
[05:54] Which of Russel Brunson's three books to start with!
[06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
[07:29] The tools and frameworks that keep things rolling at ClickFunnels.
[09:22] The challenge funnels that John and his team are currently offering clients. 
[12:15] Projects that ClickFunnel experiment with — some work and some do not!
[13:51] Recent steps that the company has taken to up-sell their customers.
[15:00] The collection of courses at ClickFunnels and how much it has grown.
[15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
[18:43] The little hack that John has recently implemented for Facebook ads!
[19:54] Methods for recycling older ads that were successful in the past.
[20:57] The components of the operating system of the ClickFunnels marketing team!
[23:35] Important parts of the marketing stack at the company.
[25:56] The two biggest lessons that John has learned on his journey with traffic.
[28:47] Exploring the ClickFunnels community and the conference they hold.
[30:50] John's recommendations for building your own community.
[31:35] Why John loves Voxer; starting direct, convenient conversations.
[34:45] Resources and people that John follows to up his marketing game.
[35:12] John's best marketing book recommendation.
[35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!
[36:36] How to find and connect with John online and his tip for a challenge to start with.
[37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



John Parkes on Instagram

ClickFunnels

One Funnel Away Challenge

Russell Brunson

Leveling Up Podcast

Traffic Secrets

Dotcom Secrets

Expert Secrets

Roland Frasier

ClickUp

Trello

Monday

Asana

Tony Robbins

Funnel Hacking Live

Tesla

Elon Musk

Voxer

Brian Dean

Great Leads



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.</li> <li>[01:24] John's background and how he ended up in his current role.</li> <li>[02:21] The steps that led to John getting into the world of traffic.</li> <li>[03:10] ClickFunnel's revenue numbers and the effect of the pandemic.</li> <li>[03:39] The free trial and array of resources you can find on the ClickFunnels website.</li> <li>[04:11] New strategies that John and his team are trying out currently.</li> <li>[05:54] Which of Russel Brunson's three books to start with!</li> <li>[06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.</li> <li>[07:29] The tools and frameworks that keep things rolling at ClickFunnels.</li> <li>[09:22] The challenge funnels that John and his team are currently offering clients. </li> <li>[12:15] Projects that ClickFunnel experiment with — some work and some do not!</li> <li>[13:51] Recent steps that the company has taken to up-sell their customers.</li> <li>[15:00] The collection of courses at ClickFunnels and how much it has grown.</li> <li>[15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.</li> <li>[18:43] The little hack that John has recently implemented for Facebook ads!</li> <li>[19:54] Methods for recycling older ads that were successful in the past.</li> <li>[20:57] The components of the operating system of the ClickFunnels marketing team!</li> <li>[23:35] Important parts of the marketing stack at the company.</li> <li>[25:56] The two biggest lessons that John has learned on his journey with traffic.</li> <li>[28:47] Exploring the ClickFunnels community and the conference they hold.</li> <li>[30:50] John's recommendations for building your own community.</li> <li>[31:35] Why John loves Voxer; starting direct, convenient conversations.</li> <li>[34:45] Resources and people that John follows to up his marketing game.</li> <li>[35:12] John's best marketing book recommendation.</li> <li>[35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!</li> <li>[36:36] How to find and connect with John online and his tip for a challenge to start with.</li> <li>[37:10] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://www.instagram.com/johnoparkes/?hl=en">John Parkes on Instagram</a> <a href="https://www.clickfunnels.com/">ClickFunnels</a> <a href="https://onefunnelaway.com/challenge?cf_affiliate_id=1743154&amp;affiliate_id=1743154">One Funnel Away Challenge</a> <a href="https://www.russellbrunson.com/hi">Russell Brunson</a> <a href="https://www.singlegrain.com/leveling-up-podcast/">Leveling Up Podcast</a> <a href="https://www.amazon.com/Traffic-Secrets-Russell-Brunson/dp/1401957900">Traffic Secrets</a> <a href="https://www.amazon.com/gp/product/B085BSSHJ6/ref=dbs_a_def_rwt_bibl_vppi_i1">Dotcom Secrets</a> <a href="https://www.amazon.com/gp/product/B085BT8V5P/ref=dbs_a_def_rwt_bibl_vppi_i2">Expert Secrets</a> <a href="https://www.rolandfrasier.com/">Roland Frasier</a> <a href="https://clickup.com/">ClickUp</a> <a href="https://trello.com/">Trello</a> <a href="https://monday.com/">Monday</a> <a href="https://asana.com/">Asana</a> <a href="https://www.tonyrobbins.com/">Tony Robbins</a> <a href="https://funnelhackinglive.com/fhl-2021-live">Funnel Hacking Live</a> <a href="https://www.tesla.com/">Tesla</a>  <a href="https://www.forbes.com/profile/elon-musk/">Elon Musk</a> <a href="https://www.voxer.com/">Voxer</a> <a href="https://backlinko.com/">Brian Dean</a> <a href="https://www.goodreads.com/en/book/show/13606090-great-leads">Great Leads</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our...

Clickfunnels CMO John Parkes Reveals Key Marketing Hacks That Scaled Them Past $150M Revenue

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/79d5f501-43d3-49b6-aacb-b0d2002fadb4/transcript

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