So Adage just wrote an article and they released it a few days ago, and it was about something that was really interesting. Brands are starting to add AI restrictions to agency contracts and it's starting to become a growing trend in which when companies are hiring agencies to do their marketing, they're saying that you're not allowed to use AI to do things like create content or create creatives like those images or videos or anything like that, which is funny enough, kind of like an anti AI trend. We've been seeing tons of content around the Internet on Hey, it is changing everything. Companies are embracing it. It's going to help improve margins and profitability. But we're now starting to see a trend, according to Adage, where companies are enforcing agencies and you know, marketers to not use AI within their own marketing. It makes a lot of sense to me because if you're a big brand, you have to from a legality standpoint. If because these AIS models pull from the entire Internet and sometimes might pull inspiration for Disney for example, or Marvel, then you get into copyright issues and then they're on the hook at the end of the day, right, and so at the end of the day you have to you have to you have to see why A you have to cover your ass and that's what these these these corporations are. It makes a lot of sense. And it's until the models, until AI it evolves more. It makes sense to be more conservative than to be aggressive. And on top of that, you know, if you're paying agency to write content manually and create some sort of masterpiece as new cool information that no one's talked about, or create some sort of unique image or video concept that's never been done before, paying someone to do it using AI, but when you're paying a full fee, yeah, why pay the full fee?

So Adage just wrote an article and they released it a few days ago, and it was about something that was really interesting. Brands are starting to add AI restrictions to agency contracts and it's starting to become a growing trend in which when companies are hiring agencies to do their marketing, they're saying that you're not allowed to use AI to do things like create content or create creatives like those images or videos or anything like that, which is funny enough, kind of like an anti AI trend. We've been seeing tons of content around the Internet on Hey, it is changing everything. Companies are embracing it. It's going to help improve margins and profitability. But we're now starting to see a trend, according to Adage, where companies are enforcing agencies and you know, marketers to not use AI within their own marketing. It makes a lot of sense to me because if you're a big brand, you have to from a legality standpoint. If because these AIS models pull from the entire Internet and sometimes might pull inspiration for Disney for example, or Marvel, then you get into copyright issues and then they're on the hook at the end of the day, right, and so at the end of the day you have to you have to you have to see why A you have to cover your ass and that's what these these these corporations are. It makes a lot of sense. And it's until the models, until AI it evolves more. It makes sense to be more conservative than to be aggressive. And on top of that, you know, if you're paying agency to write content manually and create some sort of masterpiece as new cool information that no one's talked about, or create some sort of unique image or video concept that's never been done before, paying someone to do it using AI, but when you're paying a full fee, yeah, why pay the full fee?

Right?

Right?

So, if you're gonna use AI, they need to tell you and you should there should re discount. Yeah, yeah, I think there's two things there right. Definitely, it's if once companies become more comfortable with their agencies using AI, there should definitely be a discount because like, if you're saving on costs, you better pass on those savings to us because this is business at the end of the day. Did you hear about here? I think, because we're on the topic of AI right now, there is you know Matt Diggity, So Matt Diggity's a I'd say he's known for SEO. He's a great YouTube channel. But I'm gonna share my screen because we're doing it online today. Don't worry, guys, the lives are coming back soon as well. Neil just came back from traveling, so did I. So Matt Diggity SEO on Twitter says this, I'm just going to call it Twitter moving forward because I just think it just has staying power. So that's another topic. But Google killed AI content, Nah, not even close. The website in my portfolio with the biggest games in the March update was none other than my pure AI site. The thing is Google can detect AI and even if they could remember that, they change your definition of helpful content from helpful content written by people for people too helpful content created for people. I'm not gonna read the whole thing here, But we talked about a couple of weeks ago and actually did this this this short story, this reel did pretty well where we talked about how the SEO Blackat influencers had all their sites torched because they were bragging about it. But in this case, Matt Diggerty, he's not going out bragging about his websites. Here he has pure AI websites and they're going up in traffic, So I think that's interesting. I know a lot of people have pure AI sites. I know marketers majority of them have actually got hit. It's not about if you're using AI or not using AI. It's more so the quality that AI is producing. People have this misconception that if you write AI content, you're gonna get hit. If you write human content, you're not gonna get hit. I've seen people with websites have human content. It got hit, yeah, really gone yeah, and vice versa. It's more so about the quality. The reason we're seeing more where AI sites get hit than not hit is because the quality sucks if you have humans going in there and modifying it, or you're using better prompts to have the AI create better content, because a lot of people just use basic prompts, and basic prompts is producing craft content. You have a chance of doing well. If you're also using AI that's scouring the web versus just creating more regarriustated content, you're also probably gonna do better. And if you have humans modifying it and adjusting it and adding in the double EA T, you're probably gonna do better. So I do do I think Matt is right or do I think other people are right? I actually don't think it. None of this really matters. Google is not optimizing to kill AI content or human content. Like when I when I put on x post sharing data of AI websites and their traffic growth versus humans. It doesn't mean that human better or AI is better. It's more so that the reason most of these A sites aren't working is because there's no human intervention. If you spend a ton of human time modifying the content, your results will be drastically different. So this is why I think the AI versus non AI content debate is not that helpful in the long term, because when you think about Google, what are their incentives. At the end of the day, they just want to serve helpful content to people, right, And if they don't think your content is helpful enough, then of course you're not going to You don't deserve nobody deserves reach. Just because you wrote all this content doesn't mean you deserve reach. Just like you don't deserve reach on YouTube, you don't deserve reach on Twitter. Right, And so if you can think about, hey, how can I produce the best thing possible out there, just like how mister Beach thinks about creating the best video out there. If you come with that frame instead of oh it's AI versus non AI AI assisted, you're just gonna do a lot better. Yes, but most people don't think of it that way. And the funny thing is is the biggest worry I have with a con tent uh, you know, forget if it grows traffic or not. Because we work with a lot of large brands that are agency NP Digital, and most of these large brands are global, so a lot of hypothetically say you're not gonna have copyright issues in the US and making this up, you could have copyright issues in the EU, or you may have copyright issues in Southeast Asia. And these big corporations are worried because the chances that the AI copyright laws are going to be the same globally is very unlikely. Every country decides their own laws and big corporations. If you do something for the United States, it's published on the web, then people can access it anywhere. And the last thing big corporations want is a lawsuit waiting to happen, because that lawsuit is gonna cost them way more than having someone just manually write or created. Speaking of losses, We'll hang on to this AI topic for one more and then we'll move over to this is so this this tweet is from Mario knapfol So. He says, breaking news breaking Now, fake AI live stream on YouTube scamming listeners. So this fake stream shows Michael Sailor on the Patrick Bett David podcast asking listeners to scan the code on screen blur below to double the bitcoin dy they said. This stream is still ongoing, has been on for over an hour. Unfortunately, YouTube doesn't have community knows to allow users to label the video as a scam. There's a couple of things. We're gonna see a lot more deep faced because there's actually I don't know if he's I didn't show you this, Neil, but there was a video of Tim Ferriss speaking Hindi and the lips actually synced up with Hindy, right, and we're gonna see a lot more of those. Now, imagine you speaking Chinese, are me speaking Hindi? And so this is, by the way, guys, this is where my friends have been making fun of me over the years. I was like, this is where AI and the blockchain tied together, because then you can verify proof of identity for these videos. Right, this all stuff is all gonna come together. We're gonna come back to this video in a couple of years, and I'm gonna be like I told you so. Yeah. The biggest people that have to worry about this are like really well known public figures, like publicly traded people or people on the Forbes List or celebrities. They're the ones that are gonna have to watch out for this. And there needs to be some sort of mandate or something that the government or some of these platforms decide to take on themselves in which if something is created with AI, it's marked or coded in a way that people or platforms can easily know this. There's gonna be a check mark, It's gonna be like a collab where you can see. So. Yeah, this message is brought to you by leveling Up Founders. And Leveling Up Founders is an invite only event for founders. It happens once a year, usually during August and Pac Tendies include people such as Ali Abdol, Cody Sanchez, Neil PATELV and salo On. The list goes on and on and ultimately it comes down to the quality of the group of the people we try to create. Keep the group high caliber. That's why it's invite only. So if you are a founder at the top of your game, you can go to leveling up dot com slash Founders to learn more about it, and then you can apply and we'll see you on the other side. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash Agency. Once again, it's marketing School dot Ioslash Agency to learn more. And now back to the show. And then that makes it easy for people to be like, oh, this is steak news or whatever. But by the way, good guys watching the video drinking from this Tesla cup. Everyone hates him when we talk about this guy. So and there you go. But I kind of want to watch this real quick here. Let' let's see what he says.

So, if you're gonna use AI, they need to tell you and you should there should re discount. Yeah, yeah, I think there's two things there right. Definitely, it's if once companies become more comfortable with their agencies using AI, there should definitely be a discount because like, if you're saving on costs, you better pass on those savings to us because this is business at the end of the day. Did you hear about here? I think, because we're on the topic of AI right now, there is you know Matt Diggity, So Matt Diggity's a I'd say he's known for SEO. He's a great YouTube channel. But I'm gonna share my screen because we're doing it online today. Don't worry, guys, the lives are coming back soon as well. Neil just came back from traveling, so did I. So Matt Diggity SEO on Twitter says this, I'm just going to call it Twitter moving forward because I just think it just has staying power. So that's another topic. But Google killed AI content, Nah, not even close. The website in my portfolio with the biggest games in the March update was none other than my pure AI site. The thing is Google can detect AI and even if they could remember that, they change your definition of helpful content from helpful content written by people for people too helpful content created for people. I'm not gonna read the whole thing here, But we talked about a couple of weeks ago and actually did this this this short story, this reel did pretty well where we talked about how the SEO Blackat influencers had all their sites torched because they were bragging about it. But in this case, Matt Diggerty, he's not going out bragging about his websites. Here he has pure AI websites and they're going up in traffic, So I think that's interesting. I know a lot of people have pure AI sites. I know marketers majority of them have actually got hit. It's not about if you're using AI or not using AI. It's more so the quality that AI is producing. People have this misconception that if you write AI content, you're gonna get hit. If you write human content, you're not gonna get hit. I've seen people with websites have human content. It got hit, yeah, really gone yeah, and vice versa. It's more so about the quality. The reason we're seeing more where AI sites get hit than not hit is because the quality sucks if you have humans going in there and modifying it, or you're using better prompts to have the AI create better content, because a lot of people just use basic prompts, and basic prompts is producing craft content. You have a chance of doing well. If you're also using AI that's scouring the web versus just creating more regarriustated content, you're also probably gonna do better. And if you have humans modifying it and adjusting it and adding in the double EA T, you're probably gonna do better. So I do do I think Matt is right or do I think other people are right? I actually don't think it. None of this really matters. Google is not optimizing to kill AI content or human content. Like when I when I put on x post sharing data of AI websites and their traffic growth versus humans. It doesn't mean that human better or AI is better. It's more so that the reason most of these A sites aren't working is because there's no human intervention. If you spend a ton of human time modifying the content, your results will be drastically different. So this is why I think the AI versus non AI content debate is not that helpful in the long term, because when you think about Google, what are their incentives. At the end of the day, they just want to serve helpful content to people, right, And if they don't think your content is helpful enough, then of course you're not going to You don't deserve nobody deserves reach. Just because you wrote all this content doesn't mean you deserve reach. Just like you don't deserve reach on YouTube, you don't deserve reach on Twitter. Right, And so if you can think about, hey, how can I produce the best thing possible out there, just like how mister Beach thinks about creating the best video out there. If you come with that frame instead of oh it's AI versus non AI AI assisted, you're just gonna do a lot better. Yes, but most people don't think of it that way. And the funny thing is is the biggest worry I have with a con tent uh, you know, forget if it grows traffic or not. Because we work with a lot of large brands that are agency NP Digital, and most of these large brands are global, so a lot of hypothetically say you're not gonna have copyright issues in the US and making this up, you could have copyright issues in the EU, or you may have copyright issues in Southeast Asia. And these big corporations are worried because the chances that the AI copyright laws are going to be the same globally is very unlikely. Every country decides their own laws and big corporations. If you do something for the United States, it's published on the web, then people can access it anywhere. And the last thing big corporations want is a lawsuit waiting to happen, because that lawsuit is gonna cost them way more than having someone just manually write or created. Speaking of losses, We'll hang on to this AI topic for one more and then we'll move over to this is so this this tweet is from Mario knapfol So. He says, breaking news breaking Now, fake AI live stream on YouTube scamming listeners. So this fake stream shows Michael Sailor on the Patrick Bett David podcast asking listeners to scan the code on screen blur below to double the bitcoin dy they said. This stream is still ongoing, has been on for over an hour. Unfortunately, YouTube doesn't have community knows to allow users to label the video as a scam. There's a couple of things. We're gonna see a lot more deep faced because there's actually I don't know if he's I didn't show you this, Neil, but there was a video of Tim Ferriss speaking Hindi and the lips actually synced up with Hindy, right, and we're gonna see a lot more of those. Now, imagine you speaking Chinese, are me speaking Hindi? And so this is, by the way, guys, this is where my friends have been making fun of me over the years. I was like, this is where AI and the blockchain tied together, because then you can verify proof of identity for these videos. Right, this all stuff is all gonna come together. We're gonna come back to this video in a couple of years, and I'm gonna be like I told you so. Yeah. The biggest people that have to worry about this are like really well known public figures, like publicly traded people or people on the Forbes List or celebrities. They're the ones that are gonna have to watch out for this. And there needs to be some sort of mandate or something that the government or some of these platforms decide to take on themselves in which if something is created with AI, it's marked or coded in a way that people or platforms can easily know this. There's gonna be a check mark, It's gonna be like a collab where you can see. So. Yeah, this message is brought to you by leveling Up Founders. And Leveling Up Founders is an invite only event for founders. It happens once a year, usually during August and Pac Tendies include people such as Ali Abdol, Cody Sanchez, Neil PATELV and salo On. The list goes on and on and ultimately it comes down to the quality of the group of the people we try to create. Keep the group high caliber. That's why it's invite only. So if you are a founder at the top of your game, you can go to leveling up dot com slash Founders to learn more about it, and then you can apply and we'll see you on the other side. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing school dot ioslash Agency. Once again, it's marketing School dot Ioslash Agency to learn more. And now back to the show. And then that makes it easy for people to be like, oh, this is steak news or whatever. But by the way, good guys watching the video drinking from this Tesla cup. Everyone hates him when we talk about this guy. So and there you go. But I kind of want to watch this real quick here. Let' let's see what he says.

Participate, but also to familiarize themselves with the world of bitcoin to be eligible for doubling their bitcoin, viewers should follow these simple steps during our live broadcast. First, keep an eye out for the QR code that will appear on this.

Participate, but also to familiarize themselves with the world of bitcoin to be eligible for doubling their bitcoin, viewers should follow these simple steps during our live broadcast. First, keep an eye out for the QR code that will appear on this.

Oh it looks real. So it looks real. It sounds like him too. Yeah, and then you see the number of subs as real too. You can't really see it's one point four nine million subs. It's micro strategy. So they probably bought like a dormant YouTube account and they just renamed it and changed the logo. All right, what do you got on the side? Note, you're drinking a Tesla cup? I am? I am? Yeah, oh yeah, this is you, but you bought one. I talked so much craft on them too. Yeah. So we had a video that what did decently on Instagram like thirty k views or so. And then people are calling me oled idiot. People are calling me an idiot, more so mean idiot than you because I didn't describe why I think the tech is better. Let me describe it real quick, every before you everyone, let's say full self driving. Okay. They have the best charging network. Okay, the spatial awareness where I can tell cars are around me and how close I am the other cars. I don't have that with my current electric car right now. So I'll just give you a couple of things right there. But anyway, let's go to your side. Yeah, so it was funny. So yesterday going to the Tesla dealership, right, I was more so at the mall diner lunch meeting. There's a test that they give you a cup. No, they didn't give me a cup. I didn't buy it in person. I just bought it online. And then the guy called me and he's like, I just knows you bought it. He's like, you were just in here an hour ago. You already bought a car. I was like yeah. I'm like, they're in let me Apple Bay. I'm like, oh, let me Apple pay five hundred bucks or something. I about the cheapest one, by the way, the three Yes, but I bought the cheapest one of the cheapest like motorwise and all that. You know. My sister said I made a bad decision. She said I should have got like a little bit faster because acceleration is better. Not that you care now that I can. I'm only using it for city driving, right, And the only reason I ended up getting it is because, you know, love the Honda Odyssey. I'm not the best driver. Eric knows this. Oh no, he wanted the worst. Actually, you're probably the worst driver. I know. I have a really bad driving track record, So the thing with the Model three whatever it's called. It's it's smaller in compact he used to have like Honda Civics and stuff like that. So it's easier to parallel park because where we live in La there's a lot of parallel parking and stuff like that, and the old parallel parks for you. Yeah, that's so. I bought that for one reason because on Rodeo the parking spots are just so tiny, right, like this is pain in the butt. Ye. And then the second thing was the safety is amazing, so for my kids. The third was the pricing is not bad. It's affordable. The fourth thing, and this is actually one of the biggest reasons about the Tesla in the building I live in. If you want a Tesla, it's free charging, and your parking space already has the power doctors, it will have to pay for it. Yeah, if you have a different electric car, it starts costing money. And I'm like, I don't want to stuff all right, guys, new cash Why Tesla is an amazing car? Okay, I still don't think they're amazing cars. I think they're terrible. I took it for a test drive aout the dealership I didn't like the seats compared to Mercedes or anything like that. They're not as comfortable. But where the kicker was it was this safety and helping me drive. So, for example, when I pulled into the Century City, you know parking structure. You know they have like that little yellow arm eight that goes in yet to take a ticket, dude, even with the Model three, I'm like, am I hitting the curve? Am? I not hitting the curve? And then my buddy's like, dude, it shows you right there, color coordinated. Yeah, oh, this is actually pretty easy for if you're a terrible driver like me and you're super cautious. I don't really stress out, Eric knows me for a long time. I don't stress out from business. I don't really have anxiety issues. Driving creates that problem for me though. So it's like when I drive, I actually count the seconds on how far the car in front of me is, and the Tesla guy's like, oh, you can just use this thing and it just puts more seconds. I'm like, oh, this is amazing. So for me, it reduces a lot of anxiety and stress, which, funny enough, only driving really gives me that I've dealt with lawsuits, business losses. I've lost like ten figure contracts because the things that aren't under my control, like the stock market getting bad, and I'm okay with that. But funny enough, driving I have problems with it and the Model three. The guys like you sure you want this? You know, he's like hugging, but car seats. It's the smallest, easiest for me to drive, and I believe the technology will reduce something my anxiety driving. But on the flip side, it's not that comfortable over car. So this is a business, and there's a business lesson in here for everyone, at least from my side, is that the definition of how good a car is is very subjective. So to NIL, it's comfortability of it, you know, how spacious the TVs and all that. Right For me, it's like the technology to self parking, the spatial awareness, all these things right, Like I like to let it do things for me, right. And then the biggest problem with my car is I can't use the Tesla charging network. So if I ever do need to charge it, which is very rare, I have to go sit at one of those those ones where like a bunch of people are waiting for it. But with the Tesla network, you never have to wait. You're just good to go there. So anyway, that's a do you want to say something no, like should I spend that extra nying grand under whatever it is eight grand to get the one that lasts one hundred or seventy? You need rage, you should have gotten the Range one. You should return the one that you have right now because having to charge it is a pain in the butt. So anyway, that's up for today. Guys, Neil Mica upgrade his car. But please don't forget to rate review, subscribe and also go to marketing school the Aisle Slash Agency if you want to learn more about our Agency Owners Association to help you grow your agency faster, get more clients, get you know, if you're all relined referrals, that's place to go to the community is growing and we'll see tomorrow

Oh it looks real. So it looks real. It sounds like him too. Yeah, and then you see the number of subs as real too. You can't really see it's one point four nine million subs. It's micro strategy. So they probably bought like a dormant YouTube account and they just renamed it and changed the logo. All right, what do you got on the side? Note, you're drinking a Tesla cup? I am? I am? Yeah, oh yeah, this is you, but you bought one. I talked so much craft on them too. Yeah. So we had a video that what did decently on Instagram like thirty k views or so. And then people are calling me oled idiot. People are calling me an idiot, more so mean idiot than you because I didn't describe why I think the tech is better. Let me describe it real quick, every before you everyone, let's say full self driving. Okay. They have the best charging network. Okay, the spatial awareness where I can tell cars are around me and how close I am the other cars. I don't have that with my current electric car right now. So I'll just give you a couple of things right there. But anyway, let's go to your side. Yeah, so it was funny. So yesterday going to the Tesla dealership, right, I was more so at the mall diner lunch meeting. There's a test that they give you a cup. No, they didn't give me a cup. I didn't buy it in person. I just bought it online. And then the guy called me and he's like, I just knows you bought it. He's like, you were just in here an hour ago. You already bought a car. I was like yeah. I'm like, they're in let me Apple Bay. I'm like, oh, let me Apple pay five hundred bucks or something. I about the cheapest one, by the way, the three Yes, but I bought the cheapest one of the cheapest like motorwise and all that. You know. My sister said I made a bad decision. She said I should have got like a little bit faster because acceleration is better. Not that you care now that I can. I'm only using it for city driving, right, And the only reason I ended up getting it is because, you know, love the Honda Odyssey. I'm not the best driver. Eric knows this. Oh no, he wanted the worst. Actually, you're probably the worst driver. I know. I have a really bad driving track record, So the thing with the Model three whatever it's called. It's it's smaller in compact he used to have like Honda Civics and stuff like that. So it's easier to parallel park because where we live in La there's a lot of parallel parking and stuff like that, and the old parallel parks for you. Yeah, that's so. I bought that for one reason because on Rodeo the parking spots are just so tiny, right, like this is pain in the butt. Ye. And then the second thing was the safety is amazing, so for my kids. The third was the pricing is not bad. It's affordable. The fourth thing, and this is actually one of the biggest reasons about the Tesla in the building I live in. If you want a Tesla, it's free charging, and your parking space already has the power doctors, it will have to pay for it. Yeah, if you have a different electric car, it starts costing money. And I'm like, I don't want to stuff all right, guys, new cash Why Tesla is an amazing car? Okay, I still don't think they're amazing cars. I think they're terrible. I took it for a test drive aout the dealership I didn't like the seats compared to Mercedes or anything like that. They're not as comfortable. But where the kicker was it was this safety and helping me drive. So, for example, when I pulled into the Century City, you know parking structure. You know they have like that little yellow arm eight that goes in yet to take a ticket, dude, even with the Model three, I'm like, am I hitting the curve? Am? I not hitting the curve? And then my buddy's like, dude, it shows you right there, color coordinated. Yeah, oh, this is actually pretty easy for if you're a terrible driver like me and you're super cautious. I don't really stress out, Eric knows me for a long time. I don't stress out from business. I don't really have anxiety issues. Driving creates that problem for me though. So it's like when I drive, I actually count the seconds on how far the car in front of me is, and the Tesla guy's like, oh, you can just use this thing and it just puts more seconds. I'm like, oh, this is amazing. So for me, it reduces a lot of anxiety and stress, which, funny enough, only driving really gives me that I've dealt with lawsuits, business losses. I've lost like ten figure contracts because the things that aren't under my control, like the stock market getting bad, and I'm okay with that. But funny enough, driving I have problems with it and the Model three. The guys like you sure you want this? You know, he's like hugging, but car seats. It's the smallest, easiest for me to drive, and I believe the technology will reduce something my anxiety driving. But on the flip side, it's not that comfortable over car. So this is a business, and there's a business lesson in here for everyone, at least from my side, is that the definition of how good a car is is very subjective. So to NIL, it's comfortability of it, you know, how spacious the TVs and all that. Right For me, it's like the technology to self parking, the spatial awareness, all these things right, Like I like to let it do things for me, right. And then the biggest problem with my car is I can't use the Tesla charging network. So if I ever do need to charge it, which is very rare, I have to go sit at one of those those ones where like a bunch of people are waiting for it. But with the Tesla network, you never have to wait. You're just good to go there. So anyway, that's a do you want to say something no, like should I spend that extra nying grand under whatever it is eight grand to get the one that lasts one hundred or seventy? You need rage, you should have gotten the Range one. You should return the one that you have right now because having to charge it is a pain in the butt. So anyway, that's up for today. Guys, Neil Mica upgrade his car. But please don't forget to rate review, subscribe and also go to marketing school the Aisle Slash Agency if you want to learn more about our Agency Owners Association to help you grow your agency faster, get more clients, get you know, if you're all relined referrals, that's place to go to the community is growing and we'll see tomorrow