In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.
[00:34] A rundown of the Instagram blue checkmark news story.
[01:14] The differences between Instagram and Twitter.
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.
[04:07] The business lessons we can all learn from this development at Instagram. 
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Instagram
Twitter
WhatsApp
Facebook
Meta
Don’t forget to help us grow by subscribing and liking on YouTube!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks.</li>
<li>
[00:34] A rundown of the Instagram blue checkmark news story.</li>
<li>
[01:14] The differences between Instagram and Twitter.</li>
<li>
[02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility.</li>
<li>
[03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook.</li>
<li>
[04:07] The business lessons we can all learn from this development at Instagram. </li>
<li>
[05:27] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li><a href="http://instagram.com">Instagram</a></li>
<li><a href="http://twitter.com">Twitter</a></li>
<li><a href="http://whatsapp.com">WhatsApp</a></li>
<li><a href="http://facebook.com">Facebook</a></li>
<li><a href="http://meta.com">Meta</a></li>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency
</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency
</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> 
</li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks.

Biz Lessons Behind Instagram Making $660M on Blue Checkmarks

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2ce5d015-c8bb-413c-bcad-b0d101785857/transcript

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