In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
(00:42) Traffic is decreasing, but people are still searching for stuff.
(02:23) SEO is not dead, but the old school approach is ineffective.
(03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.
(05:24) Building a brand is crucial for SEO success.
(07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.
(08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.
(09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.
(09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.
(10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.
(12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.
(13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.
(14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.


(17:17) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association</li>
<li aria-level="1">(00:42) Traffic is decreasing, but people are still searching for stuff.</li>
<li aria-level="1">(02:23) SEO is not dead, but the old school approach is ineffective.</li>
<li aria-level="1">(03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links.</li>
<li aria-level="1">(05:24) Building a brand is crucial for SEO success.</li>
<li aria-level="1">(07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings.</li>
<li aria-level="1">(08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners.</li>
<li aria-level="1">(09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy.</li>
<li aria-level="1">(09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth.</li>
<li aria-level="1">(10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn.</li>
<li aria-level="1">(12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients.</li>
<li aria-level="1">(13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers.</li>
<li aria-level="1">(14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.</li>
</ul>
 
<ul>
<li aria-level="1">(17:17) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/1a59e09a-509a-495a-a53a-b12a00b2a052/transcript

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