In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers. Time Stamped Show Notes:  
00:24 – How to write amazing blog posts
00:35 – Educate and provide great information, and people will see you as an expert. 
00:55 – People will share you and refer friends to you.
01:15 – The number one way they generate sign-ups for multiple companies.
01:20 – Thomas Tunguz’s Post
01:55 – The effects of content marketing over time
02:05 – It’s like compounding interest.
02:34 – You need one thing that stands out. 
02:45 – Long-form blog posts backed by data.
03:04 – Not just content for content’s sake.
03:15 – Show something unique and useful.
03:29 – eHow is a great example of what you shouldn’t do.
04:12 – WaitButWhy.com
04:25 – Humor and long-form articles with stick figures
04:50 – Updating sites over time
05:26 – Write in a conversational tone. 
06:18 – Engaging the audience and then going into your topic
06:45 – The intro, body, and conclusion 
07:20 – End your blog post with a question.
07:45 – Don’t forget your conclusion! People will ready your conclusion first.
08:20 – WP blog checklists on WordPress
08:54 – Design Pickle for unlimited new images
09:13 – Stock Unlimited for stock images
09:30 – Hemingwayapp.com
10:04 – Learn how to educate and convert customers.
10:28 – Create an actual process.
10:42 – That’s the end of this episode! 3 Key Points: 
Content marketing will have a compounding effect on your sales.
Structure your article with an intro, body and conclusion.
Use a conversational tone and be unique. Resources Mentioned: 
Thomas Tunguz’s Post – Learn about the very real effects of content marketing
WaitButWhy.com – An example of a unique and entertaining blog
WP blog checklists – Stay organized with your writing process
Design Pickle and Stock Unlimited – Sources for images to add to your blog
Hemingwayapp.com – Learn what you need to change in your own writing to actually engage customers

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or educational but actually capable of converting customers. Time Stamped Show Notes:  <ul> <li>00:24 – How to write amazing blog posts</li> <li>00:35 – Educate and provide great information, and people will see you as an expert. <ul> <li>00:55 – People will share you and refer friends to you.</li> </ul> </li> <li>01:15 – The number one way they generate sign-ups for multiple companies.</li> <li>01:20 – <a href="http://tomtunguz.com/content-marketing-compounding-returns/">Thomas Tunguz’s Post</a> <ul> <li>01:55 – The effects of content marketing over time</li> <li>02:05 – It’s like compounding interest.</li> </ul> </li> <li>02:34 – You need one thing that stands out. <ul> <li>02:45 – Long-form blog posts backed by data.</li> <li>03:04 – Not just content for content’s sake.</li> <li>03:15 – Show something unique and useful.</li> </ul> </li> <li>03:29 – eHow is a great example of what you shouldn’t do.</li> <li>04:12 – <a href="http://waitbutwhy.com/">WaitButWhy.com</a> <ul> <li>04:25 – Humor and long-form articles with stick figures</li> </ul> </li> <li>04:50 – Updating sites over time</li> <li>05:26 – Write in a conversational tone. <ul> <li>06:18 – Engaging the audience and then going into your topic</li> </ul> </li> <li>06:45 – The intro, body, and conclusion <ul> <li>07:20 – End your blog post with a question.</li> <li>07:45 – Don’t forget your conclusion! People will ready your conclusion first.</li> </ul> </li> <li>08:20 – <a href="https://premium.wpmudev.org/blog/5-wordpress-checklist-plugins/">WP blog checklists</a> on WordPress</li> <li>08:54 – <a href="http://designpickle.com/">Design Pickle</a> for unlimited new images</li> <li>09:13 – <a href="http://www.stockunlimited.com/">Stock Unlimited</a> for stock images</li> <li>09:30 – <a href="http://www.hemingwayapp.com/">Hemingwayapp.com</a> <ul> <li>10:04 – Learn how to educate and convert customers.</li> </ul> </li> <li>10:28 – Create an actual process.</li> <li>10:42 – That’s the end of this episode!</li> </ul> 3 Key Points: <ol> <li>Content marketing will have a compounding effect on your sales.</li> <li>Structure your article with an intro, body and conclusion.</li> <li>Use a conversational tone and be unique.</li> </ol> Resources Mentioned: <ul> <li>
<a href="http://tomtunguz.com/content-marketing-compounding-returns/">Thomas Tunguz’s Post</a> – Learn about the very real effects of content marketing</li> <li>
<a href="http://waitbutwhy.com/">WaitButWhy.com</a> – An example of a unique and entertaining blog</li> <li>
<a href="https://premium.wpmudev.org/blog/5-wordpress-checklist-plugins/">WP blog checklists</a> – Stay organized with your writing process</li> <li>
<a href="http://designpickle.com/">Design Pickle</a> and <a href="http://www.stockunlimited.com/">Stock Unlimited</a> – Sources for images to add to your blog</li> <li>
<a href="http://www.hemingwayapp.com/">Hemingwayapp.com</a> – Learn what you need to change in your own writing to actually engage customers</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make your blog writing not only entertaining or...

Best Process to Create Blog Posts that Convert Customers | Ep. #36

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f3d0ceca-849b-4f65-b56a-b0d200891dc0/transcript

Advertisement