In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Are The Riches Really In The Niches?
[00:55] If they are, then why do we do different things?
[01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
[01:20] Once you are established, you should expand and get beyond a niche market.
[01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business.
[02:00] It is hard to make millions working within a niche.
[02:35] If you are going to swing, swing for the fences.
[02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
[03:25] Eric interviewed someone who works for Kahuna.
[03:44] They focused on one area and then expanded their knowledge in that area.
[04:10] In this case, the company wasn’t working before they focused on a niche.
[04:41] Sam Evans found that when he “niched down”, he was able to have more success.
[05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
[06:05] He has since had members create testimonials for his service.
[06:100] That’s it for today!
[06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



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In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Are The Riches Really In The Niches?
</li> <li>[00:55] If they are, then why do we do different things?</li> <li>[01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.</li> <li>[01:20] Once you are established, you should expand and get beyond a niche market.</li> <li>[01:22] For example, <a href="https://convertkit.com/">ConvertKit</a> tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are <a href="https://seva.com/">Seva</a> and have a larger business.</li> <li>[02:00] It is hard to make millions working within a niche.</li> <li>[02:35] If you are going to swing, swing for the fences.</li> <li>[02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.</li> <li>[03:25] Eric interviewed someone who works for <a href="https://www.kahuna.com/">Kahuna</a>.</li> <li>[03:44] They focused on one area and then expanded their knowledge in that area.</li> <li>[04:10] In this case, the company wasn’t working before they focused on a niche.</li> <li>[04:41] Sam Evans found that when he “niched down”, he was able to have more success.</li> <li>[05:10] Now, Sam and <a href="https://www.consulting.com/">Consulting.com</a> target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.</li> <li>[06:05] He has since had members create testimonials for his service.</li> <li>[06:100] That’s it for today!</li> <li>[06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to <a href="http://singlegrain.com/survey">Singlegrain.com/survey</a> and help us gain some insight into what matters to our listeners.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Are The Riches Really In The Niches? [00:55] If they are, then why...

Are The Riches Really In The Niches? | Ep. #749

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7fc38195-86c7-40fd-9b5c-b0d2005e43c2/transcript

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