In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction, but they will not give you the real experience that you need.

• 00:24 – Are marketing certifications worth it? No!
• 00:45 – Most certifications take very little effort.
  • 01:00 – It teaches you nothing.
  • 01:15 – You need practical experience.
• 01:30 – One example of someone on Neil’s team
  • 01:50 – It comes down to experience.
• 01:58 – Eric tried to get everyone on his team certified, but that didn’t really help anything.
• 02:35 – You’re better off learning on your own.
• 03:00 – Prove that you have real world skills.
• 03:10 – Certification is a starting point. It does not qualify you.
• 03:30 – Certifications are like college degrees.
  • 03:45 – Neil’s friend who hires kids from Stanford.
  • 04:05 – They are generating zero sales.
• 04:35 – It’s a resume builder, but it won’t help your business.
• 05:00 – Neil’s first experience with internet marketing as an intern.
• 05:45 – Internships give you real experience.
  • 06:05 – Look for a free internship first.
  • 06:25 – Employers don’t want to have to hold your hand.
• 07:00 – Don’t waste your time with certifications.
• 07:55 – That’s the end of this episode!

1. Certifications just teach you how to memorize things.
2. You need to get real, practical experience.
3. Don’t waste your time with certifications!

• N/A

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