In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 
00:27 – Today’s topic: Are LinkedIn Ads Worth It?
00:43 – Make sure that you test the ads
00:51 – LinkedIn ads are more expensive
01:06 – Eric pushed their educational related content in LinkedIn 
01:25 – They tested the content that was beneficial for e-learning companies
01:30 – The traffic from LinkedIn was converting
01:52 – Don’t just look at CPC, but consider CPA as well
02:00 – The engagement rate shown by the click-through rate is very good
02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters
03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page
03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible
03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn
04:02 – When you're collecting a lead, use the authentication from LinkedIn
04:29 – Track your conversion
04:42 – That’s it for today’s episode! 3 Key Points: 
Always be sure to test your ads, first.
Assess if the platform is the right place for your ad – make sure your target audience is present.
Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Are LinkedIn Ads Worth It?
</li> <li>00:43 – Make sure that you test the ads</li> <li>00:51 – LinkedIn ads are more expensive</li> <li>01:06 – Eric pushed their educational related content in LinkedIn <ul> <li>01:25 – They tested the content that was beneficial for e-learning companies</li> <li>01:30 – The traffic from LinkedIn was converting</li> </ul> </li> <li>01:52 – Don’t just look at CPC, but consider CPA as well</li> <li>02:00 – The engagement rate shown by the click-through rate is very good</li> <li>02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters</li> <li>03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page</li> <li>03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible</li> <li>03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn</li> <li>04:02 – When you're collecting a lead, use the authentication from LinkedIn</li> <li>04:29 – Track your conversion</li> <li>04:42 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Always be sure to test your ads, first.</li> <li>Assess if the platform is the right place for your ad – make sure your target audience is present.</li> <li>Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show...

Are LinkedIn Ads Worth It? | Ep. #237

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