In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: 
00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research?
00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching
00:56 – Neil did a focus group that was paid by Yahoo
01:09 – The people discussed Yahoo and its competitors
01:50 – Focus groups were very effective before, but it won’t be as effective now
01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well
02:32 – Eric doesn’t see the need for an in-person focus group
03:02 – Mileage may still vary
03:12 – Marketing School is giving away a free 1 year subscription to Olark which is a live chat software tool 
03:24 – Subscribe, rate and review Marketing School
03:30 – Text MARKETINGSCHOOL to 33444 for those in the US
03:26 – That’s it for today’s episode! 3 Key Points: 
A focus group is a group of your ideal customers who meet you in person to discuss a product.
Focus groups were effective for market research before mass improvements were made in technology.
If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research?
</li> <li>00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching</li> <li>00:56 – Neil did a focus group that was paid by <a href="https://www.yahoo.com/">Yahoo</a> <ul> <li>01:09 – The people discussed Yahoo and its competitors</li> </ul> </li> <li>01:50 – Focus groups were very effective before, but it won’t be as effective now</li> <li>01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well</li> <li>02:32 – Eric doesn’t see the need for an in-person focus group</li> <li>03:02 – Mileage may still vary</li> <li>03:12 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.olark.com/">Olark</a> which is a live chat software tool <ul> <li>03:24 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>03:30 – Text MARKETINGSCHOOL to 33444 for those in the US</li> </ul> </li> <li>03:26 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A focus group is a group of your ideal customers who meet you in person to discuss a product.</li> <li>Focus groups were effective for market research before mass improvements were made in technology.</li> <li>If your targeted customers are seniors, focus groups might still work as they prefer face-to-face surveys and conversations.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped...

Are Focus Groups Still Worth the Investment for Market Research? | Ep. #358

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