In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Are All Links Created Equal?
[00:50] Think about it from an algorithmic perspective. Would you treat every link the same?
[01:05] No, because not all links are equal.
[01:30] People used to think you needed the highest domain authority links out there, but that is a Moz metric, not a Google metric. Google doesn’t consider domain authority.
[02:00] Instead of going for domain authority, go for the most relevant link.
[02:30] Getting contextual links these days is the most effective method.
[03:15] Don’t just link to one website. There will be diminishing returns.
[03:33] You also want the link to be rich in anchor text.
[04:25] Neil spends more money on this than most people, which he admits is a way to cheat.
[04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.
[05:02] Build relationships with different sources.
[05:20] That’s it for today!
[05:24] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu







Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Are All Links Created Equal?</li> <li>[00:50] Think about it from an algorithmic perspective. Would you treat every link the same?</li> <li>[01:05] No, because not all links are equal.</li> <li>[01:30] People used to think you needed the highest domain authority links out there, but that is a <a href="https://moz.com/">Moz</a> metric, not a Google metric. Google doesn’t consider domain authority.</li> <li>[02:00] Instead of going for domain authority, go for the most relevant link.</li> <li>[02:30] Getting contextual links these days is the most effective method.</li> <li>[03:15] Don’t just link to one website. There will be diminishing returns.</li> <li>[03:33] You also want the link to be rich in anchor text.</li> <li>[04:25] Neil spends more money on this than most people, which he admits is a way to cheat.</li> <li>[04:40] Think logically: if it makes sense, if you link to different sources, you will rank higher.</li> <li>[05:02] Build relationships with different sources.</li> <li>[05:20] That’s it for today!</li> <li>[05:24] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>     Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #809, Eric and Neil discuss whether all links are created equal. Tune in to see if you are linking to the right sources. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School...

Are All Links Created Equal? | Ep. #809

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