In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! 

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Are All Google SERP CTRs Created Equal? 
[00:49] Back in the day SERP ads did not blend in as well.
[01:14] A number one result had an average clickthrough rate of about 30%.  
[01:25] If you now have other elements on the page the clickthrough rate drastically changes. 
[02:00] It is hard for people to distinguish between an ad and an organic result.
[02:16] Why the results with clickthrough rates for educational content have tanked so much. 
[03:20] Counter this effect by using on-SERP SEO to get traffic to your website. 
[03:55] It is also a branding game – so use your company name in the title tag. 
[04:19] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!



Links Mentioned in Today’s Episode:



Sistrix



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!  TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Are All Google SERP CTRs Created Equal? </li> <li>[00:49] Back in the day SERP ads did not blend in as well.</li> <li>[01:14] A number one result had an average clickthrough rate of about 30%.  </li> <li>[01:25] If you now have other elements on the page the clickthrough rate drastically changes. </li> <li>[02:00] It is hard for people to distinguish between an ad and an organic result.</li> <li>[02:16] Why the results with clickthrough rates for educational content have tanked so much. </li> <li>[03:20] Counter this effect by using on-SERP SEO to get traffic to your website. </li> <li>[03:55] It is also a branding game – so use your company name in the title tag. </li> <li>[04:19] That’s it for today!</li> <li>[04:25] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or text us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://www.sistrix.com/">Sistrix</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions...

Are All Google SERP CTRs Created Equal? | Ep. #1470

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/68b63f0c-648e-430c-b5b8-b0d200322c05/transcript

Advertisement