Do you want to speak of social media here? I'll give you one more thing. You know, doctor Andrew Huberman. There was a hit piece that happened on the New York Post recently. Did you hear about that? Okay, you know who doctor Huberman is, though, right, Andrew Huberman. Everyone talks about him. Okay, So he is this doctor, and he's got he's probably got one of the top podcasts out there right now, and it really talks about just how you can be healthier, talks about sleep, talks about your vio two max, all these things that contribute to just living a long life and healthy life. And I think he's certainly been very helpful to me. And so anyway, this New York Post does this article. It's a really well written post, by the way, but the whole hit piece is like, oh, Andrew Huberman has six different girlfriends and he didn't tell he didn't tell them about each other. They all found out about each other, and they created like a ring and they started, you know, they started talking about all the different things they're doing with with Andrew. And basically it was this expos saying that Andrew Huberman is not a faithful boyfriend, right, and so basically the hit piece seems to have a reverse effect because let me show you this this tweet over here. First of all, Andrew Huberman, he's not addressing it. He's not saying oh this is that, he's not responding to it at all. So this is like a pr communication, Like this is how he's handling and it seems to be working out for him. He's just continuing to post content, and I think his whole thing is like this thing is gonna blow over, but check this out. Let me share my screen over here. So Tom Osman shares this. So that hit piece really did a number on Andrew Huberman. Wonder how he's dealing with all the new followers. So he's adding two to seven hundred followers per day before I think this is on YouTube. Now he's adding three to seven thousand per day after. So check this out. So this has helped him. Yeah yeah, oh this is Twitter stats. Sorry, So this was three to seven hundred before, two hundred to seven hundred before now it's way more.

Do you want to speak of social media here? I'll give you one more thing. You know, doctor Andrew Huberman. There was a hit piece that happened on the New York Post recently. Did you hear about that? Okay, you know who doctor Huberman is, though, right, Andrew Huberman. Everyone talks about him. Okay, So he is this doctor, and he's got he's probably got one of the top podcasts out there right now, and it really talks about just how you can be healthier, talks about sleep, talks about your vio two max, all these things that contribute to just living a long life and healthy life. And I think he's certainly been very helpful to me. And so anyway, this New York Post does this article. It's a really well written post, by the way, but the whole hit piece is like, oh, Andrew Huberman has six different girlfriends and he didn't tell he didn't tell them about each other. They all found out about each other, and they created like a ring and they started, you know, they started talking about all the different things they're doing with with Andrew. And basically it was this expos saying that Andrew Huberman is not a faithful boyfriend, right, and so basically the hit piece seems to have a reverse effect because let me show you this this tweet over here. First of all, Andrew Huberman, he's not addressing it. He's not saying oh this is that, he's not responding to it at all. So this is like a pr communication, Like this is how he's handling and it seems to be working out for him. He's just continuing to post content, and I think his whole thing is like this thing is gonna blow over, but check this out. Let me share my screen over here. So Tom Osman shares this. So that hit piece really did a number on Andrew Huberman. Wonder how he's dealing with all the new followers. So he's adding two to seven hundred followers per day before I think this is on YouTube. Now he's adding three to seven thousand per day after. So check this out. So this has helped him. Yeah yeah, oh this is Twitter stats. Sorry, So this was three to seven hundred before, two hundred to seven hundred before now it's way more.

So pretty much.

So pretty much.

When they published it, it may have gone viral and then more people learned about him and what he does, and like, oh let me learn about it. Yeah, By the way, we're not saying, Okay, it's good that he's an unfaithful boyfriend or whatever. I think that at the end of the day, it's his business and net has eve been helpful to society. I would say yes he has, But you know, at the end of the day, I think this is a the hip piece didn't really work on him, so so I don't really follow him. And the way I look at a lot of this kind of stuff, Yes, people should do ethically what's right, but like it's their personal life, I try not to get involved. And you know, dude, if you believe in what they do, don't follow them. Yeah, you're free to think on your own. That's why this information is available. And I'm hoping that even listening to this podcast or other podcasts, you are listening and then forming your own opinion so you can think for yourself. That's what the goal is, at least by my opinion, that that's why we're here to share what we know. But here's here's an interesting thing, Neil. I'm reading the comments over here, and one comment here says killer marketing. I wonder how much they charge for this service, and so what if someone did hit pieces as a service to help you get more reach. Ben's where it is published. But like, for example, I've heard his name, I've seen some of his stuff. I don't really follow him. I don't know most of the stuff he talks. So I get what he's talking about, but you know, I don't know much about it, Hence I didn't see the hip. Well, if you go to the YPO Health and Wellness Summit in two weeks, he will be speaking there as well. So yeah, yeah, all right. So did you know that AD creative can be a twelve x effective this multiplier? Did you know that, Neil? No, But yeah, I know AD creative. So check this out.

When they published it, it may have gone viral and then more people learned about him and what he does, and like, oh let me learn about it. Yeah, By the way, we're not saying, Okay, it's good that he's an unfaithful boyfriend or whatever. I think that at the end of the day, it's his business and net has eve been helpful to society. I would say yes he has, But you know, at the end of the day, I think this is a the hip piece didn't really work on him, so so I don't really follow him. And the way I look at a lot of this kind of stuff, Yes, people should do ethically what's right, but like it's their personal life, I try not to get involved. And you know, dude, if you believe in what they do, don't follow them. Yeah, you're free to think on your own. That's why this information is available. And I'm hoping that even listening to this podcast or other podcasts, you are listening and then forming your own opinion so you can think for yourself. That's what the goal is, at least by my opinion, that that's why we're here to share what we know. But here's here's an interesting thing, Neil. I'm reading the comments over here, and one comment here says killer marketing. I wonder how much they charge for this service, and so what if someone did hit pieces as a service to help you get more reach. Ben's where it is published. But like, for example, I've heard his name, I've seen some of his stuff. I don't really follow him. I don't know most of the stuff he talks. So I get what he's talking about, but you know, I don't know much about it, Hence I didn't see the hip. Well, if you go to the YPO Health and Wellness Summit in two weeks, he will be speaking there as well. So yeah, yeah, all right. So did you know that AD creative can be a twelve x effective this multiplier? Did you know that, Neil? No, But yeah, I know AD creative. So check this out.

This is where you're a good friend.

This is where you're a good friend.

Pep pep la laha laja. Okay, So, so ad creative can be a twelve x effectiveness multiplier.

Pep pep la laha laja. Okay, So, so ad creative can be a twelve x effectiveness multiplier.

Really great. Creative is hard and rare.

Really great. Creative is hard and rare.

Most PPC agencies are good at campaign management, not creative. I agree with that for the most part. Who does killer creative best? So check this out. Figure two the up ten ways to improve advertising ROI. So this source is from Data to Decisions. Number one is market brand size plus share. So with the Coca Cola right, eighteen x multiplier profit multiplier. This is a twenty fourteen by the way, and then number two is creative tagging AD length and this is twelve x multiplier. And then number three is budget setting across geography is five x and then it just goes down from there.

Most PPC agencies are good at campaign management, not creative. I agree with that for the most part. Who does killer creative best? So check this out. Figure two the up ten ways to improve advertising ROI. So this source is from Data to Decisions. Number one is market brand size plus share. So with the Coca Cola right, eighteen x multiplier profit multiplier. This is a twenty fourteen by the way, and then number two is creative tagging AD length and this is twelve x multiplier. And then number three is budget setting across geography is five x and then it just goes down from there.

Isn't it interesting? Yeah? And I'm curious to see what the.

Isn't it interesting? Yeah? And I'm curious to see what the.

Data would be in twenty today. Yeah. But we always talk about this with our clients and even on our team. The biggest leverage point you have a marketer when you're running ads is creative because a lot of the technology and the software a lot of people have access to that it's at their fingertips, but the creative really can help you stand out from the competition. We call that the X factor, right, because that's why you can do that others potentially can't. Yep. So that's how we think. So when we pitch creative on our site, when we actually show the creatives and we show what we're gonna do it, then we showed a differ formats versus when we didn't do that in the past. The conversation is completely different. Now they're way more engaged. You can see their eyes lighting up. It's like, oh, I haven't thought about it that way. Oh nobody. Nobody's talking about creative, right, Like like when you when you show how capable you are and how you're thinking of it for them and you can bring them to a future state if you are selling creative, it does wonders, right, And when you think about it creative, what does it do at the good creative At the end of the day, it decreases your CPAs. It just makes sure your your costs a lot more effective. But and this is what Gary talked about on on Friday, it's not all on the brand side. It's not all on the creative side. It's not also not on the math side. It's a mixture, mixture of both.

Data would be in twenty today. Yeah. But we always talk about this with our clients and even on our team. The biggest leverage point you have a marketer when you're running ads is creative because a lot of the technology and the software a lot of people have access to that it's at their fingertips, but the creative really can help you stand out from the competition. We call that the X factor, right, because that's why you can do that others potentially can't. Yep. So that's how we think. So when we pitch creative on our site, when we actually show the creatives and we show what we're gonna do it, then we showed a differ formats versus when we didn't do that in the past. The conversation is completely different. Now they're way more engaged. You can see their eyes lighting up. It's like, oh, I haven't thought about it that way. Oh nobody. Nobody's talking about creative, right, Like like when you when you show how capable you are and how you're thinking of it for them and you can bring them to a future state if you are selling creative, it does wonders, right, And when you think about it creative, what does it do at the good creative At the end of the day, it decreases your CPAs. It just makes sure your your costs a lot more effective. But and this is what Gary talked about on on Friday, it's not all on the brand side. It's not all on the creative side. It's not also not on the math side. It's a mixture, mixture of both.

So it's not you know, blue or red.

So it's not you know, blue or red.

It's really purple, which is why the color of his new book that's coming out day trading attention. That's why it's purple. Right, So you got to consider both sides. But I do believe in a world where an AI driven world, the optimization is not so not so much going to be the X factor. It's not your superstructure or how you're optimizing your campaigns that it's not what matters anymore. It really is creative and data, I would say on the other side. So it really is those two bands. Yeah, no, I believe it. You need good creative and you need to look at data, and you need to make sure of both. The hard part for marketers is some people lean one way or another, like I'm more very data oriented. Yeah, and it is. I can be creative with my own marketing. But what I found is a solution is instead of trying to do everything perfect, what you need to do is partner with people who are great at the side that you're weak at. I'm better at the data side than the creative side, so we will hire or we do hire, Like we have an amazing creative person who leads up that department named Alex, and Alex is just great at that and that's how her brain works. Mine is all the zeros and ones and you combine them and that's how you can start doing better. I want to take a second to tell you about my podcast co host agency so NP Digital, so Neil puts tell Digital. What they do is they do a whole host of marketing services and they are global, They're worldwide. They have SMB services as well. They have mid market to enterprise services as well. They cover the entire gamma, so you could just go to mpdigital dot com to learn more about it. And now back to the episode. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing School dot ioslash Agency. Once again, it's Marketing School dot ioslash Agency to learn more. And now back to the show. You know what I realized, Neil, So recently we got a one star rating with someone complaining about our audio and then I was like, what, I have a beautiful mic.

It's really purple, which is why the color of his new book that's coming out day trading attention. That's why it's purple. Right, So you got to consider both sides. But I do believe in a world where an AI driven world, the optimization is not so not so much going to be the X factor. It's not your superstructure or how you're optimizing your campaigns that it's not what matters anymore. It really is creative and data, I would say on the other side. So it really is those two bands. Yeah, no, I believe it. You need good creative and you need to look at data, and you need to make sure of both. The hard part for marketers is some people lean one way or another, like I'm more very data oriented. Yeah, and it is. I can be creative with my own marketing. But what I found is a solution is instead of trying to do everything perfect, what you need to do is partner with people who are great at the side that you're weak at. I'm better at the data side than the creative side, so we will hire or we do hire, Like we have an amazing creative person who leads up that department named Alex, and Alex is just great at that and that's how her brain works. Mine is all the zeros and ones and you combine them and that's how you can start doing better. I want to take a second to tell you about my podcast co host agency so NP Digital, so Neil puts tell Digital. What they do is they do a whole host of marketing services and they are global, They're worldwide. They have SMB services as well. They have mid market to enterprise services as well. They cover the entire gamma, so you could just go to mpdigital dot com to learn more about it. And now back to the episode. By the way, Neil and I have an agency owners group called the Agency Owners Association. All you have to do just go to marketing School dot ioslash Agency. Once again, it's Marketing School dot ioslash Agency to learn more. And now back to the show. You know what I realized, Neil, So recently we got a one star rating with someone complaining about our audio and then I was like, what, I have a beautiful mic.

And then I was like, oh, I just look at you.

And then I was like, oh, I just look at you.

Neil did not unpack his mic yet, and so Neil, we're gonna have to get you a new mic because someone's complaining and that means other people are hearing bad audio. And that's the only thing that matters with this pod. Right people can't stand back audio. So guys, if you're hearing bad audio from Neil's side right now, leave a call. Please leave a five star review and say bad audio because that would be helpful to us. So that's that you like, leave a review, and then you realize you like, no, we don't want more one star five stars please. But to Neil's point, there's a macro business thing too that Neil and I have been talking on the phone about. It's we've subcon look subconsciously or unconsciously. For me, I've designed my organization around my weaknesses, right, and then you have too, I would, I would argue so for me, like I mentioned in the last episode, I'm not a very detail oriented person, but the people that work with me closely are extremely detail oriented, right, which is funny enough, Like funny enough, You're you're very detail oriented, right, and so think about what you're weak at and then make up. Don't try to plug every weakness. Yes, get stronger at those. But at the end of the day, if you can design your organization to like, if someone else is better than you have creative, go hire them to do it, right, I wouldn't you need to reset it? You? Miss? Eric didn't mean he's saying he's not talking about flogging the weaknesses with other people. He's saying, don't focus on fixing all the things that you're weak at yourself, like you don't need to be a jack of all trade. Correct, say plug them in, Because he said don't plug in all your weaknesses you're saying, don't fix all your weak Yeah. Sorry, we're slow down. Yeah, So don't try to fix all your weaknesses because nobody can be perfect to your point, and instead focus on your straints because that is what you're valued for at the end of the day. It's your strengths that make you world class. And then the next part add the next part I forgot the next part already was the next part hiring the people. Oh yeah, well I kind of implied that already. So yes, you want to hire great people around you that can that really your weaknesses are actually their strengths. That's what you want to do at the end of the day, and that's how you're going to scale. And that's why people talk about hiring all the time because everything I forgot who talked about this racent land of pod it's.

Neil did not unpack his mic yet, and so Neil, we're gonna have to get you a new mic because someone's complaining and that means other people are hearing bad audio. And that's the only thing that matters with this pod. Right people can't stand back audio. So guys, if you're hearing bad audio from Neil's side right now, leave a call. Please leave a five star review and say bad audio because that would be helpful to us. So that's that you like, leave a review, and then you realize you like, no, we don't want more one star five stars please. But to Neil's point, there's a macro business thing too that Neil and I have been talking on the phone about. It's we've subcon look subconsciously or unconsciously. For me, I've designed my organization around my weaknesses, right, and then you have too, I would, I would argue so for me, like I mentioned in the last episode, I'm not a very detail oriented person, but the people that work with me closely are extremely detail oriented, right, which is funny enough, Like funny enough, You're you're very detail oriented, right, and so think about what you're weak at and then make up. Don't try to plug every weakness. Yes, get stronger at those. But at the end of the day, if you can design your organization to like, if someone else is better than you have creative, go hire them to do it, right, I wouldn't you need to reset it? You? Miss? Eric didn't mean he's saying he's not talking about flogging the weaknesses with other people. He's saying, don't focus on fixing all the things that you're weak at yourself, like you don't need to be a jack of all trade. Correct, say plug them in, Because he said don't plug in all your weaknesses you're saying, don't fix all your weak Yeah. Sorry, we're slow down. Yeah, So don't try to fix all your weaknesses because nobody can be perfect to your point, and instead focus on your straints because that is what you're valued for at the end of the day. It's your strengths that make you world class. And then the next part add the next part I forgot the next part already was the next part hiring the people. Oh yeah, well I kind of implied that already. So yes, you want to hire great people around you that can that really your weaknesses are actually their strengths. That's what you want to do at the end of the day, and that's how you're going to scale. And that's why people talk about hiring all the time because everything I forgot who talked about this racent land of pod it's.

Like two main things that matter.

Like two main things that matter.

It's people on technology. Oh it was Brad Jacob's. Brad Jacobs wrote of what called how to make a few billion dollars because he founded like seven multi billion dollar companies, and he's like, two main things that matter people on technology. But you can't build technology without people. So at the end of the day, everything that comes down the scaling. How do I grow to a million? How do I grow to ten, ten million? How do to go to one hundred million? It's all just great people and I'm oversimplifying, but that's what it is. It is, but sometimes people can mess things up. And a great example of this is social media marketing. So it's just like a lot of businesses are struggling to get traction on social media. But in many cases it's because of the people they hire. I'm not talking about just the wrong people, it's they're over complicating it. So example, if you take social media marketing, a lot of people will be like, I have these ideas, let's sit in a meeting and brainstorm it, and then come up with bring a copywriter in, then create a script, and then start looking at data and analytics and then be like, Okay, how do we film this beautiful thing instead of making it just low fi. Who's gonna edit it? Does it match every single brand? Guidelance? And I get why companies do this, but dude, that fourteen year old kid from Missouri or the middle of nowhere is just like, oh, this looks cool, let me just post it. Yeah, you want to talk about that what is that? Because I don't know what that is. Talk about that.

It's people on technology. Oh it was Brad Jacob's. Brad Jacobs wrote of what called how to make a few billion dollars because he founded like seven multi billion dollar companies, and he's like, two main things that matter people on technology. But you can't build technology without people. So at the end of the day, everything that comes down the scaling. How do I grow to a million? How do I grow to ten, ten million? How do to go to one hundred million? It's all just great people and I'm oversimplifying, but that's what it is. It is, but sometimes people can mess things up. And a great example of this is social media marketing. So it's just like a lot of businesses are struggling to get traction on social media. But in many cases it's because of the people they hire. I'm not talking about just the wrong people, it's they're over complicating it. So example, if you take social media marketing, a lot of people will be like, I have these ideas, let's sit in a meeting and brainstorm it, and then come up with bring a copywriter in, then create a script, and then start looking at data and analytics and then be like, Okay, how do we film this beautiful thing instead of making it just low fi. Who's gonna edit it? Does it match every single brand? Guidelance? And I get why companies do this, but dude, that fourteen year old kid from Missouri or the middle of nowhere is just like, oh, this looks cool, let me just post it. Yeah, you want to talk about that what is that? Because I don't know what that is. Talk about that.

What the fourteen year old kid does?

What the fourteen year old kid does?

Yeah? Yeah, yeah, because you have that here. What the fourteen year old kid is doing is they're just browsing their internet and be like, oh that's a cool concept. Let me talk about that or post that. They're not overthinking it. And what they're doing is they're creating quote unquote content that's more authentic that relates. They're not, you know, trying to make things too high end in production. They're just posting what they think is cool, and they're trying to understand the community instead of spending too much time focusing on the type of content create versus understanding the community and figuring out what they want.

Yeah? Yeah, yeah, because you have that here. What the fourteen year old kid is doing is they're just browsing their internet and be like, oh that's a cool concept. Let me talk about that or post that. They're not overthinking it. And what they're doing is they're creating quote unquote content that's more authentic that relates. They're not, you know, trying to make things too high end in production. They're just posting what they think is cool, and they're trying to understand the community instead of spending too much time focusing on the type of content create versus understanding the community and figuring out what they want.

Oh got it?

Oh got it?

So I thought you had an example here of someone doing it, but this is more of a generalized thing, and I don't I have I was making a random example of like, what do you do?

So I thought you had an example here of someone doing it, but this is more of a generalized thing, and I don't I have I was making a random example of like, what do you do?

You have one more?

You have one more?

Otherwise I have one more? Go for it. Okay, check this out. So you know the the Baltimore bridge collapse that happened recently, Yeah, with the big shooting container that follow But I also follow the stock market in a lot of these company. It affects a lot of cups. Yep. So this this post is from Lulu, Lulu Misserve here, I'm gonna share my screen again, Lulu chained, Misserve. I'm pronouncing that wrong, sorry, Lulu. So case study and founder is going to direct Ryan Peterson. So he's the founder of crap. What's the flex Flexport? Flexport? So Ryan Peterson and the Baltimore Bridge collapse, So the recap the bridge is hit early morning Tuesday. Number two. By midday, Ryan posts a detailed X thread analyzing the failure. He barely mentions Flexport, but doesn't need to. Showing the CEO's expertise and explaining the need for better logistics is better promotion for flex Sports mission than any outright shilling. Just just so everyone knows, flex Or is a logistics company. Maybe I'm oversimplifying it there, but that's what it is. So number three, same day, Ryan writes an op ed. He does it himself in one hour. He truly types fast that's his usual name on Twitter. The team edits it and submits it to the New York Times. New York Times usually takes days to respond to submissions, but accepted this one immediately. Because it was so timely, and on point number four, Ryan's first New York Times op ed publishes the next day number five. Look into screenshots, I can't resist pointing out the delta between Ryan's views and The New York Times. Not a dunk on the New York Times. By the way, their distribution is huge to op ed was good and it's a great way to reach customers, but it's hard to match the power of a founder speaking direct and unfiltered. So takeaways, speedmatter, speed matters, substance outperforms marketing fluff. People want to hear from people, not corporations. So going back to creators again, a great post can rival the distribution of a leading newspaper. And finally, Flexport has a great comms lead. But something like this doesn't work without the founder's personal involvement. Talk about being involved again. Look at this, So three hundred and twenty seven kviews on this one, and then I think the New York Times on Sorry, four kviews for New York Times, one point eight million for Ryan Peterson. But also another important thing to mention here is he understands this industry really well.

Otherwise I have one more? Go for it. Okay, check this out. So you know the the Baltimore bridge collapse that happened recently, Yeah, with the big shooting container that follow But I also follow the stock market in a lot of these company. It affects a lot of cups. Yep. So this this post is from Lulu, Lulu Misserve here, I'm gonna share my screen again, Lulu chained, Misserve. I'm pronouncing that wrong, sorry, Lulu. So case study and founder is going to direct Ryan Peterson. So he's the founder of crap. What's the flex Flexport? Flexport? So Ryan Peterson and the Baltimore Bridge collapse, So the recap the bridge is hit early morning Tuesday. Number two. By midday, Ryan posts a detailed X thread analyzing the failure. He barely mentions Flexport, but doesn't need to. Showing the CEO's expertise and explaining the need for better logistics is better promotion for flex Sports mission than any outright shilling. Just just so everyone knows, flex Or is a logistics company. Maybe I'm oversimplifying it there, but that's what it is. So number three, same day, Ryan writes an op ed. He does it himself in one hour. He truly types fast that's his usual name on Twitter. The team edits it and submits it to the New York Times. New York Times usually takes days to respond to submissions, but accepted this one immediately. Because it was so timely, and on point number four, Ryan's first New York Times op ed publishes the next day number five. Look into screenshots, I can't resist pointing out the delta between Ryan's views and The New York Times. Not a dunk on the New York Times. By the way, their distribution is huge to op ed was good and it's a great way to reach customers, but it's hard to match the power of a founder speaking direct and unfiltered. So takeaways, speedmatter, speed matters, substance outperforms marketing fluff. People want to hear from people, not corporations. So going back to creators again, a great post can rival the distribution of a leading newspaper. And finally, Flexport has a great comms lead. But something like this doesn't work without the founder's personal involvement. Talk about being involved again. Look at this, So three hundred and twenty seven kviews on this one, and then I think the New York Times on Sorry, four kviews for New York Times, one point eight million for Ryan Peterson. But also another important thing to mention here is he understands this industry really well.

It comes from what.

It comes from what.

Google talks about with ebleeat experience, expertise, authority, and trust. Ryan is the right person to talk about this. Neil Batel and Eric Sue are the wrong people to write an article on this because it's just not what we know. We don't know anything about bridges and logistics. Yes, it's like those VC's doing a post being like, here's how much AI traffic decrease. You're gonna how much search traffic you're in from AI. I'm like, oh, so you've never done SEO and you just looked at ten of your portfolio analytics. Like, I'm not saying they're wrong. I'm just saying it's a small sample and they don't really know how the industry works. It doesn't mean it won't go the way they're talking thing about, but it's more so you want the right people to talk about something. It's the same reason where I try not to talk too much about politics or the economy.

Google talks about with ebleeat experience, expertise, authority, and trust. Ryan is the right person to talk about this. Neil Batel and Eric Sue are the wrong people to write an article on this because it's just not what we know. We don't know anything about bridges and logistics. Yes, it's like those VC's doing a post being like, here's how much AI traffic decrease. You're gonna how much search traffic you're in from AI. I'm like, oh, so you've never done SEO and you just looked at ten of your portfolio analytics. Like, I'm not saying they're wrong. I'm just saying it's a small sample and they don't really know how the industry works. It doesn't mean it won't go the way they're talking thing about, but it's more so you want the right people to talk about something. It's the same reason where I try not to talk too much about politics or the economy.

I don't know much about it. For example, a week or.

I don't know much about it. For example, a week or.

So ago, i posted on I'm not an economist, but I'm starting to see marketing recover and it did exceptionally well on Twitter. I don't know how many retweets you want to share it? Yeah, I'm trying to actually pull it up. I didn't even have it on the list, But where.

So ago, i posted on I'm not an economist, but I'm starting to see marketing recover and it did exceptionally well on Twitter. I don't know how many retweets you want to share it? Yeah, I'm trying to actually pull it up. I didn't even have it on the list, But where.

Is it Best Economy Marketing list?

Is it Best Economy Marketing list?

And no, that's not dude. I have so many tweets, it's just hard to find the stuff. Gen Z Nope, quickak influencer, dude.

And no, that's not dude. I have so many tweets, it's just hard to find the stuff. Gen Z Nope, quickak influencer, dude.

Okay, there you go. I found it.

Okay, there you go. I found it.

So I think this is the last one before we have to go yeah, because I yeah, yeah, exactly.

So I think this is the last one before we have to go yeah, because I yeah, yeah, exactly.

All right.

All right.

I'm not economists, but in a bad economy, marketing is the first thing to get caught, which is true, and it's one of the first things that companies rehire because it's easier to add back marketing than most things like adding hiring employees, which takes longer. So I don't know if this year is gonna be good or bad. I don't know what's gonna happen with the elections. But we're starting to see war companies spend money on marketing, and we're seeing it mainly in the United States. It's coming back. India has been booming for years. Australia, Canada, UK, rest of Europe are still slow. We're seeing what we saw in the US. We're seeing there roughly six months ago. I mean what we saw in the US six months ago is what we're seeing there right now. Latam Mexico was slowly picking up, but the rest of Latin America is roughly where we're seeing in the marketing industry where the US was nine to twelve months ago. And most of Asia other than India, is experiencing what we experienced in the US six to nine months ago. Again not economists, but it shows at least where marketing's going from our small subset of data. Yeah, and eighty six kviews on it, so not bad. So anyway, that's it for this episode. Everyone, Neil has to go to Easter. Happy Easter, every one. That's it for today. Please don't forget the rate view subscribe. Also go to marketingschool dot ioslash Agency if you want to learn more about growing your agency. That's the agency community that we have. It's growing. So it's application only and we'll see you tomorrow.

I'm not economists, but in a bad economy, marketing is the first thing to get caught, which is true, and it's one of the first things that companies rehire because it's easier to add back marketing than most things like adding hiring employees, which takes longer. So I don't know if this year is gonna be good or bad. I don't know what's gonna happen with the elections. But we're starting to see war companies spend money on marketing, and we're seeing it mainly in the United States. It's coming back. India has been booming for years. Australia, Canada, UK, rest of Europe are still slow. We're seeing what we saw in the US. We're seeing there roughly six months ago. I mean what we saw in the US six months ago is what we're seeing there right now. Latam Mexico was slowly picking up, but the rest of Latin America is roughly where we're seeing in the marketing industry where the US was nine to twelve months ago. And most of Asia other than India, is experiencing what we experienced in the US six to nine months ago. Again not economists, but it shows at least where marketing's going from our small subset of data. Yeah, and eighty six kviews on it, so not bad. So anyway, that's it for this episode. Everyone, Neil has to go to Easter. Happy Easter, every one. That's it for today. Please don't forget the rate view subscribe. Also go to marketingschool dot ioslash Agency if you want to learn more about growing your agency. That's the agency community that we have. It's growing. So it's application only and we'll see you tomorrow.