In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue. 

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
• (01:15) Amazon $8M platform risk
• (04:27) If you are going to use AI to write content you can’t forget about DRIVE
• (08:09) The ROI of 150M shortform views
• (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu