In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:


 ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.TIME-STAMPED SHOW NOTES:<ul>
<li>[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.</li>
<li>[00:26] Major changes Airbnb has made to its marketing strategy in recent years.</li>
<li>[01:08] Why relying on brand marketing rather than SEO is a good move.</li>
<li>[02:18] The demand creation that comes with brand marketing.</li>
<li>[03:28] How to leverage things like search and social while focusing on your product.</li>
<li>[03:47] That’s it for today! Don’t forget to rate, review and subscribe!</li>
<li>[03:50] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li>
</ul>Links Mentioned in Today’s Episode: <ul>
<li><a href="https://www.wsj.com/articles/airbnb-says-its-focus-on-brand-marketing-instead-of-search-is-working-11667506438"> ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’</a></li>
<li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li>
</ul> Leave Some Feedback:  <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul>  Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine...

Airbnb’s “Brand vs Search” Bet Pays Off #2302

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dee12f9b-26e8-428d-9935-b0d101827503/transcript

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