In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.



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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)



Connect with Kasim on Twitter and Connect with Ralph on LinkedIn 



Check out more of 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
(00:18) SGE responses may not be sufficient for hiring decisions
(01:24) Google may provide citations, but unsophisticated buyers may not seek them out
(02:49) Google's citation system may not accurately reflect the value provided by content creators
(04:17) SGE may affect website traffic, but the extent is uncertain
(05:31) Google will prioritize maintaining its search ecosystem over short-term earnings
(06:26) Google's playbook involves testing changes on a small scale before full implementation
(06:49) Google cannot afford to cut off traffic as it depends on content creators
(07:01) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)
 
Connect with Kasim on <a href="https://twitter.com/kasimaslam">Twitter</a> and Connect with <a href="https://www.linkedin.com/in/ralphburns/">Ralph</a> on LinkedIn 
 
Check out more of 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook &amp; more</li>
<li aria-level="1">(00:18) SGE responses may not be sufficient for hiring decisions</li>
<li aria-level="1">(01:24) Google may provide citations, but unsophisticated buyers may not seek them out</li>
<li aria-level="1">(02:49) Google's citation system may not accurately reflect the value provided by content creators</li>
<li aria-level="1">(04:17) SGE may affect website traffic, but the extent is uncertain</li>
<li aria-level="1">(05:31) Google will prioritize maintaining its search ecosystem over short-term earnings</li>
<li aria-level="1">(06:26) Google's playbook involves testing changes on a small scale before full implementation</li>
<li aria-level="1">(06:49) Google cannot afford to cut off traffic as it depends on content creators</li>
<li aria-level="1">(07:01) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a0950d4d-87a4-4a10-b234-b117008eabe8/transcript

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