Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129

Published Sep 3, 2019, 1:00 PM

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
  • [00:31] The hack is the Frequently Asked Questions page schema.
  • [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics. 
  • [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
  • [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
  • [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
  • [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
  • [02:00] Think long-term and think about what’s best for the user.
  • [02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
  • [02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
  • [02:43] He has a video on how to do this along with the code he used.
  • [02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
  • [3:03] That’s it for today!
  • [3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patal, and today we're going to talk about the advanced SEO hack that gets results in less than thirty minutes and maybe even faster in that. So this SEO hack is FAQ page schema and a lot of times you guys also see when you do a Google search, people also search for people have a lot of random questions when they're doing a Google search, such as digital marketing, what is digital marketing, digital marketing strategy, what channels make up digital marketing? And what you can do is you can do a fa Q page schema under your content that is around some of these subjects and have a huge rop down between underneath your listing, and you can start taking up more and more spots or teking out more spots, more real estate, and you'll see it increasing click through. When I ended up doing it, we saw almost double the click through right exactly. And that's across the board on average. Uh huh. And most people were just like, oh, but then you're giving Google all this stuff and then they don't need to come to your site. We literally saw almost double the clicks. Yeah, and plus, I mean I think randfish can talked about kind of doing this onserp SEO where because a lot of the zero click searches, I've actually surpassed the organic clicks now that it's over fifty percent now, so you almost have to try to win them when they reach the search result page. So having that extra real estate where you have a drop down, they click it and then it's like who's the best market Literally, if someone asks like what is Seo, and then he can like, I'm not saying Neil's gonna do this, but he can literally put who's the best marketer Neo Patel. He can put that in there if he wants to do that, right, So the key thing is you don't want to manipulate Google with this. Yeah, but if you start manipulating them, you're gonna get screwed in the long run. So think of long term. Don't do anything that's not best for the user. Don't just try to self promote. And look at this, other people are going to be doing it as well. Google's not gonna put a FAQ page box under every single site that does it. Eventually wants more and more sites too. They're going to pick the best one. So if you do things like who's the best Marketer and you put yourself, you're not going to do that. Well yep. And then so I was talking with a guy that that was doing this and yesterday on my podcast and he was saying something similar to it's his previous click the rate was about three percent. Started doing this and gone it went up to about eight percent on average. It's a two point six x increase, right, and he actually has a video doing this too. You can actually visit his blog if you want. It's a Matthew Woodward dot co dot uk. He's got a video on how to do it, and he's got the code that you can use too. And basically you once you make this change to a page, for example, you have to go to Google Search console, submit to index and it should show up in the next While we're saying under thirty minutes, you can probably get it done in like five ten minutes or so, but thirty minutes just to be conservative. Anything else, that's it, all right, So that's it for today. Don't forget to rate, review and subscribe to this podcast to help us grow because we love you. And also also don't forget if you want to stay updated on Marketing School just events in general, kind of the happenings, latest episodes, just go to Marketing School on the ioslash Live. That's live and if you're interested, you will learn about our exclusive mastermind over there. It's gonna be a great time. We're almost full there. Check it out and that's it for today. See tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show, and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed