In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. 
[00:46] Who the Henokiens are and what sets them apart from many others. 
[01:04] The problem with the short-term perspective of most companies today. 
[01:47] How certain companies manage to stand the test of time.  
[03:30] Why you have to think long-term rather than focusing only on short-term solutions.  
[04:25] Shifting the focus from shareholders to stakeholders and what it involves. 
[05:03] Accepting that focusing on the long game will take more time. 
[05:16] Why this approach is more difficult for us marketers.  
[05:47] That’s it for today!
[05:56] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
The Henokiens
Vanderbilt family 
Beretta 
TerraCycle 
TikTok
Business Roundtable 
Salesforce

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens. </li> <li>[00:46] Who the Henokiens are and what sets them apart from many others. </li> <li>[01:04] The problem with the short-term perspective of most companies today. </li> <li>[01:47] How certain companies manage to stand the test of time.  </li> <li>[03:30] Why you have to think long-term rather than focusing only on short-term solutions.  </li> <li>[04:25] Shifting the focus from shareholders to stakeholders and what it involves. </li> <li>[05:03] Accepting that focusing on the long game will take more time. </li> <li>[05:16] Why this approach is more difficult for us marketers.  </li> <li>[05:47] That’s it for today!</li> <li>[05:56] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://www.henokiens.com/index.php">The Henokiens</a></li> <li><a href="https://www.britannica.com/topic/Vanderbilt-family">Vanderbilt family </a></li> <li><a href="http://www.beretta.com/en/">Beretta </a></li> <li><a href="https://www.terracycle.com/en-US/">TerraCycle </a></li> <li><a href="https://www.tiktok.com/en/">TikTok</a></li> <li><a href="https://www.businessroundtable.org">Business Roundtable </a></li> <li><a href="https://www.salesforce.com/eu/">Salesforce</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to...

A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/079a5532-b75b-4de2-8606-b0d2004306a3/transcript

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