In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
[00:47] There is a resurgence in basketball and Pokemon cards at the moment.
[01:18] If more people talk about something, prices for it will rise.
[01:32] Cards can be thought about as art, which people pay insane prices for.
[02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
[02:51] How to capitalize on the card trend with blog posts and card selling.
[02:50] Beware that rapid rises in value also come with rapid decreases.
[03:14] Increasing the value of your product or service by getting influencers on board. 
[04:00] Remembering trends are subjective and how to capitalize on them.
[04:27] The rise in SEO versus social media marketing.
[04:42] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



Michael Jordan

Kobe Bryant on Instagram

LeBron James

Pokémon

Yu-Gi-Oh!

Single Grain

Louis Vuitton

Google Trends



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.</li> <li>[00:47] There is a resurgence in basketball and Pokemon cards at the moment.</li> <li>[01:18] If more people talk about something, prices for it will rise.</li> <li>[01:32] Cards can be thought about as art, which people pay insane prices for.</li> <li>[02:10] Understanding the scarcity mentality and how scarce things fetch high prices.</li> <li>[02:51] How to capitalize on the card trend with blog posts and card selling.</li> <li>[02:50] Beware that rapid rises in value also come with rapid decreases.</li> <li>[03:14] Increasing the value of your product or service by getting influencers on board. </li> <li>[04:00] Remembering trends are subjective and how to capitalize on them.</li> <li>[04:27] The rise in SEO versus social media marketing.</li> <li>[04:42] That’s it for today!</li> <li>[04:43] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://www.basketball-reference.com/players/j/jordami01.html">Michael Jordan</a> <a href="https://www.instagram.com/kobebryant/?hl=en">Kobe Bryant on Instagram</a> <a href="https://www.lebronjames.com/">LeBron James</a> <a href="https://www.pokemon.com/us/">Pokémon</a> <a href="https://www.yugioh-card.com/en/">Yu-Gi-Oh!</a> <a href="https://www.singlegrain.com/">Single Grain</a> <a href="https://www.louisvuitton.com/">Louis Vuitton</a> <a href="https://trends.google.com/trends/?geo=US">Google Trends</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and...

A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/a4692473-6b13-4330-bace-b0d2002f5baa/transcript

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