In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: A Brilliant Example of Conference Marketing
[00:35] Drift is a chatbot company.
[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.
[01:30] Check out what they are offering.
[02:50] Neil no longer uses Intercom, because it is too expensive.
[03:10] Meanwhile, Drift is being creative and trying something new.
[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.
[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.
[05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.
[05:55] That’s all for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: A Brilliant Example of Conference Marketing
</li> <li>[00:35] <a href="https://www.drift.com/">Drift</a> is a chatbot company.</li> <li>[00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference.</li> <li>[01:30] <a href="https://www.drift.com/saastr/">Check out</a> what they are offering.</li> <li>[02:50] Neil no longer uses <a href="https://www.intercom.com/">Intercom</a>, because it is too expensive.</li> <li>[03:10] Meanwhile, Drift is being creative and trying something new.</li> <li>[03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it.</li> <li>[04:55] Burning money to be a leader is worth it if you’re a big company like Drift.</li> <li>[05:22] “Conversational Marketing” is similar to inbound marketing. Drift coined this term in order to compete with Intercom and similar competitors.</li> <li>[05:55] That’s all for today!</li> <li>[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a <a href="http://marketingschool.io/stats/">free event</a> in Los Angeles. Continue listening to our podcast for further details.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in...

A Brilliant Example of Conference Marketing | Ep. #923

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/854bc587-ca76-4ebf-8cdc-b0d20053679c/transcript

Advertisement