In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
• [00:06] Is Facebook making a comeback?
• [00:15] How reels are reviving Facebook.
• [00:33] The reach of Facebook reels compared to Instagram.
• [00:59] Why reels are so popular?
• [01:27] The timelessness of storytelling as a format.
• [03:12] The doom-scrolling epidemic.
• [03:42] Why you should focus on creating short-form content to post on ALL platforms.
• [04:42] That’s it for today! Don’t forget to rate, review, and subscribe!

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